Global Global marketing company
AI-powered
KPI-driven
iGaming PR agency that put your brand in the spotlight
Our company helps iGaming businesses build credibility, increase brand visibility, and earn media coverage through strategic PR campaigns. From media outreach and thought leadership to press releases and reputation management, every initiative is designed to strengthen brand authority and keep your business in front of the right audience. No generic publicity, no wasted placements, just measurable brand impact.
Trusted by 250+ startups and global brands, across 30+ industries.
Why strategic PR is a growth driver
for iGaming brands
PR helps operators earn attention, strengthen credibility, and stay visible in the moments that influence player decisions.
01
Build Trust With Players and Partners
Players are more likely to engage with brands they recognize and trust. Consistent media coverage, expert commentary, and positive brand mentions strengthen credibility with both audiences and industry stakeholders.
02
Increase Visibility in a Crowded Market
With hundreds of operators competing for attention, PR helps your brand reach potential players through relevant media outlets, industry publications, and high-authority platforms.
03
Support Product Launches and Major Announcements
Whether launching a new casino, sportsbook, game, or market expansion, PR creates awareness and helps generate interest at the moments that matter most.
04
Strengthen Your Industry Reputation
Thought leadership articles, executive interviews, and expert insights position your company as a trusted voice rather than just another operator.
05
Create Long-Term Brand Awareness
Unlike short-lived advertising campaigns, public relations generates lasting visibility through earned media, helping your brand stay relevant and recognizable over time.
Public relations challenges iGaming businesses actually face
Launching a new casino or sportsbook with little brand recognition?
Solution: We secure media coverage and industry exposure that puts your brand in front of players, affiliates, and key stakeholders from day one.
Getting traffic but struggling to build player trust?
Solution: Credible media placements and expert-led stories help strengthen your reputation beyond advertising.
Competing against established iGaming brands with bigger budgets?
Solution: Strategic positioning highlights what makes your platform different, helping you earn attention without outspending competitors.
Announcing new games, features, or partnerships with little impact?
Solution: We turn business updates into newsworthy stories that generate broader industry interest and coverage.
Relying too heavily on paid acquisition channels?
Solution: PR creates additional visibility through earned media, helping diversify your player acquisition efforts.
Struggling to attract affiliates and business partners?
Solution: Consistent industry exposure increases brand awareness and makes your company more attractive to potential partners.
Operating in multiple markets with inconsistent brand visibility?
Solution: We tailor messaging and media outreach to regional audiences while maintaining a consistent global brand presence.
Have experienced executives but limited industry recognition?
Solution: We position your leadership team as trusted industry voices through interviews, commentary, and thought leadership opportunities.
Seeing attention around launches but little long-term awareness?
Solution: Our PR strategies focus on sustained visibility that keeps your brand relevant long after the initial announcement.
Full-service iGaming PR solutions
under one roof
PR Strategy
Define the channels that will earn you the right kind of attention, not just more mentions.
Influencer Marketing
Partner with voices your audience already trusts to spark authentic conversations and social proof around your brand.
Paid Media Placements
Secure sponsored articles, interviews, and features in targeted outlets that reach the decision‑makers you care about.
Press-Release Distribution
Craft and distribute newsworthy announcements so journalists get a clear, ready-to-use story instead of generic boilerplate.
Content Creation
Produce articles, thought pieces, and commentary that position your brand as a useful expert, not just another advertiser.
Communication Calendar Development
Map out when, where, and how you show up in the media space, so outreach feels coordinated rather than reactive.
Brand Positioning Development
Clarify what you stand for, who you serve, and why you’re different, then translate that into a simple story the market remembers.
Crisis Communication
Prepare and deliver calm, clear messaging when things go wrong, protecting trust while you resolve the issue.
Personal Brand Development
Shape a public image through consistent stories, media appearances, and content that reflect their expertise and values.
iGaming verticals we empower
Online casino
Sports betting
Esports betting
Lottery
Bingo
Poker (online poker rooms)
Social casino
Sweepstakes casino
Live casino
Virtual sports
Our rating based on 80+
verified client reviews
4.9
High-quality work (17)
Timely (13)
Communicative (10)
Professional (8)
Great project management (9)
...
5.0
eCommerce
San Francisco, California
10,001+ Employees
$10,000 to $49,999
July 2022 - August 2023
“We’re highly impressed by their innovative strategies and seamless execution!”
Jose Robertson | Distribution Company
Head of Marketing
5.0
Healthcare
New York City, New York
51-200 Employees
$50,000 to $199,999
Jan. 2019 - Ongoing
"I am completely satisfied with the services we've ordered from the company."
Melissa Orlova | Brain Scientific Inc.
Business Development Manager
5.0
Software
Porto Calvo, Brazil
5,001-10,000 Employees
$10,000 to $49,999
Dec. 2022 - July 2023
“Their expertise and innovative strategies helped our company achieve remarkable success”
David Meikson | Binance
Crypto Marketing Leader
5.0
Software
Singapore
11-50 Employees
Confidential
Feb. 2022 - Ongoing
NinjaPromo.io is a multi-talented team offering a wide array of skills, creativity, and experience.
Charles Ellingsen | Unity Network
CEO & Founder
5.0
Software
St. Petersburg, Florida
501-1,000 Employees
$50,000 to $199,999
Nov. 2021 - Ongoing
“Their insights into the industry
and our target audiences continue to surprise us”
Aleksei Mordas | ElmoSoft
CEO
5.0
Other Industry
Spain
11-50 Employees
Confidential
Feb. - Apr. 2023
“We were very happy with the team's work. We always received everything on time and with great quality“
Christophe Ozcan | Tozex
Chief Executive Officer
5.0
Arts, entertainment & music
London, England
11-50 Employees
Confidential
Feb. - Mar. 2026
"The overall experience was positive, and the team was easy to work with throughout the project."
Marketing | Duck Design
Anonymous
5.0
Consumer products & services
London, England
11-50 Employees
Less than $10,000
Mar. - Apr. 2026
"I was really impressed by the organization & communication of the team."
Marketing | Heywa Labs
Matt Clarke
5.0
Consumer products & services
Toronto, Ontario
1-10 Employees
Confidential
Jan. 2024 - Feb. 2026
"They had a highly skilled staff."
Manager | Cosmetics Company
Elise M.
5.0
Information technology
Ulm, Germany
11-50 Employees
Confidential
June - Dec. 2025
"They listened to all our particular needs and concerns, addressing them thoroughly."
CMO | Palark
Dmitry Shurupov
5.0
Other industries
Zug, Switzerland
201-500 Employees
$50,000 to $199,999
July 2025 - Jan. 2026
"You always know what's live, what's being replaced, and what's next."
Chief Financial Officer | Upgaming
Bidzina Makashvili
Our iGaming case studies
Explore real iGaming campaigns from our team with clear insight into performance, player acquisition, and revenue impact.
PR
·
CONTENT
·
Task
A major crypto brand needed to generate buzz and establish credibility for its new online casino project, securing high-quality media coverage to build trust.
What we did
Developed a PR strategy focused on the project's unique value proposition: security, transparency, and crypto innovation.
Crafted and distributed press releases and articles to a wide range of media outlets.
Ensured consistent messaging across all communications.
Over 15 popular media outlets featured the publications.
Articles shared widely, generating hundreds of comments and high engagement.
Secured a media "seal of approval"
boosting the project's reputation
INFLUENCER MARKETING
·
Task
A bookmaker needed to scale player acquisition across multiple European and Asian markets. The goal was predictable FTD volume without risking account bans.
What we did
Built a long-term streamer management system across 15+ GEOs
Tested and scaled high-performing influencer formats
Developed compliant content strategies for each platform
Stable FTD flow
from France, Germany, Sweden, and Kazakhstan
Reduced risk of bans through native
non-aggressive content
Sustainable streamer pipeline
with consistent ROI
PPC
·
DESIGN
·
INFLUENCERS
·
Task
A new gaming platform needed to create a strong first impression at a key industry event (private InplayMatrix event) to attract partners and investors. They required a professional, engaging presentation that would work for an international audience.
What we did
Prepared and tested a product presentation with live demonstrations
Created two voiceover versions (English and Chinese) to ensure accessibility for the global audience
Coordinated a schedule to run the presentation every 30 minutes, maximizing exposure to event attendees
Successful product launch
at a closed industry event
Effective communication of key features to an international audience
(ENG/CN)
Generated immediate interest and connections
with potential partners and investors
PAID ADS
·
META
·
Task
An iGaming project needed a predictable user acquisition system on Meta without hiring an in-house team. They wanted transparent economics and fast launch.
What we did
Set up full paid traffic infrastructure (creatives, cloaking, analytics)
Developed a proven moderation approval system
Optimized campaigns to stabilize cost per deposit
$40 cost per deposit (CPD)
achieved
Ready-to-use acquisition model
with clear economics
Launch within days
not weeks
INFLUENCER
·
TWITTER
·
Task
A betting platform needed to enter a competitive market quickly, targeting a crypto-native audience without wasting budget on broad, untargeted campaigns. The client wanted to work with influencers who already had the trust of their ideal users.
What we did
What we did
Conducted in-depth competitor analysis to identify which influencers were already promoting similar products
Selected a network of trusted crypto influencers on Twitter with proven engagement and audience quality
Developed a clear brief for native, non-aggressive content that highlighted the platform's value
Fast and targeted market
entry through a trusted influencer network
Access to an audience already familiar with
and open to similar products
Reduced customer acquisition costs
through precise targeting
PR
·
CONTENT
·
SEO
·
Task
An online casino needed to increase brand visibility and secure top Google rankings to compete in the crowded crypto gambling space. They also wanted to promote upcoming online and offline events.
What we did
Developed a storytelling-driven PR strategy focused on the brand's unique value proposition (trust, security, crypto innovation)
Crafted and distributed 15 feature-length articles to top crypto and investment media (Investing, Benzinga, CoinDesk)
Optimized content for organic search to boost indexing and long-term traffic
10x growth
in organic search traffic
175M+
monthly impressions across major publications
First-page Google rankings
for key related queries
PRODUCT LAUNCH
·
EVENT
·
Task
A licensed Bitcoin casino platform needed to build brand awareness and acquire users in a competitive market. The challenge was to create a consistent brand presence across multiple channels, from paid ads to influencer content.
What we did
Implemented a robust PPC strategy across Facebook, Twitter, and LinkedIn with data-driven audience targeting
Created visually striking graphics, animations, and motion design to convey the brand's futuristic theme
Partnered with gaming and crypto influencers on Instagram, YouTube, Telegram, and Twitch for authentic content
Multichannel acquisition system
built from scratch
Strong, consistent brand identity established
across digital touchpoints
Increased user registrations and engagement
through influencer-driven campaigns
Task
An Italian metabolic nutrition brand needed to scale Google Ads efficiently, achieving high ROAS while maintaining stable CPA across Shopping, PMax, Search, DSA, and Remarketing campaigns.
What we did
Launched Performance Max bestsellers campaigns.
Optimized Shopping feeds and search demand campaigns.
Used cross-channel approach (Shopping, PMax, Search, DSA, Remarketing).
€30K ad spend → €138K conversion value
(4.6x ROAS)
54,823 clicks
1,850 conversions
Top PMax campaign delivered €99,943 at 5.29x ROAS.
Task
An international fashion eCommerce brand needed to scale Google Ads across multiple European markets (Spain, France, Italy, Germany, Netherlands, Austria, Belgium) with efficient ROAS.
What we did
Launched 10+ Performance Max campaigns targeting specific countries.
Optimized product feeds for each market.
Tested full-catalog vs. category-specific campaigns.
€67K ad spend → €199K revenue
(2.96x ROAS)
3,592 conversions.
13M+ impressions.
Best market PMax delivered 4.71x ROAS
(Spain)
Task
An Italian e-commerce brand specializing in superfoods needed to scale paid acquisition efficiently while maintaining stable CPA during a 3-month growth phase.
What we did
Implemented a multi-channel approach (Search, Shopping, Display).
Used Cross-network (Performance Max) as the primary engine.
Optimized campaigns for volume and efficiency balance.
€58K ad spend → €170K revenue
(2.95x blended ROAS)
1,757 total conversions.
Stable €32.81 average CPA.
PMax delivered €148K revenue at 4.32x ROAS
(87% of total sales)
Task
A French old money fashion eCommerce brand needed to scale Google Ads across multiple European markets, improving ROAS and conversion volume.
What we did
Launched Performance Max campaigns in Italy, France, Slovakia, Romania, and Poland.
Optimized product feeds and audience signals.
Focused on high-performing markets.
€304K ad spend → €615K revenue
(2.02x ROAS)
8,463 purchases.
63.7M+ impressions.
Italy PMax delivered €93K+ at 215% ROAS.
Task
A European fashion eCommerce brand needed to scale paid acquisition through Google Ads, focusing on the Polish market as the primary growth driver.
What we did
Launched Performance Max campaigns (PL, SK, CZ, IRE, UK).
Optimized product feeds and video assets.
Focused on conversion value maximization.
€63K ad spend → €125K revenue
(1.96x ROAS)
2,084 conversions.
23.5M+ impressions.
Main Poland PMax delivered €124K+ at 2.03x ROAS.
Task
A fashion & lifestyle eCommerce brand needed to scale Google Ads globally, improving ROAS in key markets like the USA, Poland, Canada, and Australia.
What we did
Launched Performance Max campaigns across 4 key markets.
Optimized product feeds and audience targeting.
Tested different budget allocations per market.
€114K ad spend → €220K revenue
(1.93x ROAS)
3,412 purchases.
28.1M+ impressions.
Top USA PMax delivered €40K+ at 2.08x ROAS.
Task
A DTC skincare brand needed to scale Meta Ads efficiently while maintaining low CPA and high purchase volume.
What we did
Launched high-performing acquisition campaigns on Meta.
Optimized creatives and targeting for purchase conversion.
Scaled spend while monitoring CPA and CTR.
€327K ad spend → 14,001 purchases.
$23.41 average CPA.
Top campaigns delivered $11.88–$15.42 CPA.
CTR up to 2.99%, CPC <$0.85.
Task
A centralized cryptocurrency exchange needed to drive high-quality conversions (deposits/registrations) through Meta Ads across global markets.
What we did
Launched a diversified campaign structure targeting high-growth and tier-1 markets.
Optimized audience clusters for better performance.
Managed spend across multiple ad sets with daily budget adjustments.
$106K ad spend → 6,947 conversions.
$15.33 average CPA.
Top campaign delivered 1,210 conversions at $12.47 CPA.
Task
A US-focused B2B SaaS platform needed to generate high-quality leads and conversions through Google Ads in a competitive market with high CPCs.
What we did
Launched highly targeted Search and lead-generation campaigns.
Focused on high-intent search demand.
Optimized for B2B audience signals.
$114K ad spend → 1,489 conversions.
63,184 clicks generated.
$76.82 average CPA.
Best segment delivered 113 conversions at $13.24 CPA.
Meet your dedicated PR team
We shape the team around your market positioning and expansion plans, assigning specialists who understand how to secure coverage and drive impact in your niche.
Industry-matched team (30+ industries)
Local-market aligned specialists
24/5 time-zone aligned coverage
100% remote team
Talent from 60+ countries
01
PR Team Lead
Leads the agency’s PR direction, overseeing strategy, team performance, and cross-department alignment. Ensures campaigns strengthen client reputation and deliver measurable media impact.
02
PR Manager
Develops and executes PR strategies, manages media relations, and secures coverage to enhance brand visibility and credibility. Oversees day-to-day campaign execution and performance tracking.
03
Media Partnerships Specialist
Builds and manages strategic relationships with media outlets, platforms, and partners to expand reach and secure premium placements. Negotiates collaborations that drive brand exposure and value.
04
Content Creator
Produces strategic, on-brand content that supports the brand’s positioning across PR campaigns, media, and digital channels. Adapts tone and messaging to different audiences and formats.
05
Creative Copywriter
Translates strategic messaging into compelling, audience-focused storytelling. Crafts persuasive copy for press materials, pitches, and campaign assets, ensuring clarity and consistency in brand messaging.
06
Web Analytics Specialist
Tracks and analyzes the performance of PR campaigns across digital channels. Provides data-driven insights to measure impact, optimize strategy.
A flexible iGaming PR subscription that scales with your needs
Start lean, add capacity, keep the cadence.
3 months
6 months 10%off
12 months 20%off
Starter
40 hours
$
100
/ hr
10% OFF
20% OFF
$
4000
$
4000
/ mo
Core team:
PM, CSM, Team Leads
PM, CSM, Team Leads
1 - 3 specialists
1 - 2 core services + supportive &
ad-hoc work
ad-hoc work
Growth
80 hours
$
90
/ hr
10% OFF
20% OFF
$
7200
$
7200
/ mo
Core team:
PM, CSM, Team Leads
PM, CSM, Team Leads
2 - 6 specialists
2 - 3 core services + supportive &
ad-hoc work
ad-hoc work
Strategist available upon request
Scale
160 hours
$
80
/ hr
10% OFF
20% OFF
$
12800
$
12800
/ mo
Core team:
PM, CSM, Team Leads
PM, CSM, Team Leads
4 - 8 specialists
3 - 5 core services + supportive &
ad-hoc work
ad-hoc work
Strategist and CMO available upon request
Enterprise
400+ hours
$
20K - 100K
/ mo
Core team:
PM, CSM, Team Leads, Strategist, embedded CMO
PM, CSM, Team Leads, Strategist, embedded CMO
8+ specialists
5+ core services + supportive &
ad-hoc work
ad-hoc work
Included in all plans:
Access to all Ninja services
Strategy, marketing, design & creative, development and analytics
Your Ninja team
Project Manager, Client Success Manager, Team Lead and specialists matched to your needs (Strategist / CMO on higher plans)
Live 90-day roadmap
Continuously updated plan of current work and upcoming priorities
Single backlog in Ninja One
All requests, ideas and tasks managed in one place
KPI dashboard in Ninja One
Results, hours logged and task status at a glance
Weekly meetings & updates
Recurring weekly call and regular progress updates
How to use your hours
All plans cover core services plus supportive work (creative, copy, optimisation, reporting, etc.) and ad-hoc tasks like launches, campaigns and landing pages.
You can also dedicate 100% of your hours to a single service (e.g. only SEO or only paid acquisition). This is a normal and often recommended way to use your capacity at certain stages.
Prices are valid for new customers only.
Why iGaming brands choose our PR team
🧠 Narrative Before Market Noise
In iGaming attention is constant but meaning is rare. We shape your brand story early so operators, players and partners understand who you are before competitors define it for you.
🎯 Positioning That Matches Player Intent
Your story is placed where it drives relevance whether that’s acquisition retention, affiliate growth or market expansion.
🗞 Media That Impacts Brand Perception
We focus on coverage that changes how your brand is seen in the iGaming space across industry publications.
🧩 Connecting Product to Market Demand
Strong PR in iGaming isn’t just about announcements. We align your product bonus mechanics or platform features with what players and partners actually care about right now.
⚡ Fast Execution Without Losing Consistency
iGaming moves quickly with launches, promotions and regulatory shifts. We react fast while keeping messaging structured across all markets.
👀 Visibility Where Decisions Are Made
Beyond mainstream exposure we prioritize channels where trust is formed affiliate communities, industry forums and decision makers.
🧱 Strong Reputation
We don’t focus on short term hype cycles. Instead we help build a brand presence that holds through regulation changes.
🔍 Clarity Over Overpromising
We highlight real product strengths and communicate them clearly so your brand earns trust not skepticism.
🤝 Aligned With How Your Team Actually Operates
We translate your product tone and strategy into PR that reflects how your iGaming brand actually works in the market.
FAQs
We start with how your iGaming brand is actually going to win attention. That means understanding your product loop, bonus structure, player motivation, and affiliate mechanics, before turning it into a narrative that fits both media and commercial goals.
Our approach combines storytelling, media outreach, affiliate and industry placement, founder visibility, and reputation building across gambling and tech ecosystems, supported by continuous narrative shaping rather than one-off campaigns.
We don’t treat launches as announcements, we treat them as entry points into the conversation. That means building context before release, warming up media and affiliates, and extending visibility after launch instead of letting attention drop after day one.
Yes, and that’s often where PR has the biggest impact. At an early stage, you’re not just promoting a product, you’re defining how the market understands it. We focus on positioning, credibility, and clarity before scaling visibility.
Through repetition, consistency, and proof, not claims. We focus on real product strengths, visible media presence, and alignment with voices that already have authority in the iGaming ecosystem instead of relying on promotional messaging.
We look at how your brand is being talked about, not just where it appears. That includes quality of coverage, sentiment within industry circles, affiliate engagement, inbound interest, and whether your positioning is actually influencing perception over time.
We split messaging based on what actually drives action. Players care about experience and bonuses, affiliates care about revenue, operators care about reliability and scale, so each narrative is shaped accordingly instead of using one generic message.
We identify why previous efforts failed and reshape your positioning so the story fits the iGaming market and actually works across the right media and industry channels.
We work across multiple iGaming regions, including the EU, LATAM, the United States, and emerging markets. Each region has its own regulatory framework, player behavior patterns, and media landscape, so we adapt PR strategies instead of applying a universal approach.
We start with how your iGaming brand is actually going to win attention. That means understanding your product loop, bonus structure, player motivation, and affiliate mechanics, before turning it into a narrative that fits both media and commercial goals.
Our approach combines storytelling, media outreach, affiliate and industry placement, founder visibility, and reputation building across gambling and tech ecosystems, supported by continuous narrative shaping rather than one-off campaigns.
We don’t treat launches as announcements, we treat them as entry points into the conversation. That means building context before release, warming up media and affiliates, and extending visibility after launch instead of letting attention drop after day one.
Yes, and that’s often where PR has the biggest impact. At an early stage, you’re not just promoting a product, you’re defining how the market understands it. We focus on positioning, credibility, and clarity before scaling visibility.
Through repetition, consistency, and proof, not claims. We focus on real product strengths, visible media presence, and alignment with voices that already have authority in the iGaming ecosystem instead of relying on promotional messaging.
We look at how your brand is being talked about, not just where it appears. That includes quality of coverage, sentiment within industry circles, affiliate engagement, inbound interest, and whether your positioning is actually influencing perception over time.
We split messaging based on what actually drives action. Players care about experience and bonuses, affiliates care about revenue, operators care about reliability and scale, so each narrative is shaped accordingly instead of using one generic message.
We identify why previous efforts failed and reshape your positioning so the story fits the iGaming market and actually works across the right media and industry channels.
We work across multiple iGaming regions, including the EU, LATAM, the United States, and emerging markets. Each region has its own regulatory framework, player behavior patterns, and media landscape, so we adapt PR strategies instead of applying a universal approach.
Ready to take your marketing
to the next level?
Get a look at:
- How Ninja Promo works;
- How you can do marketing at scale better, faster and cheaper;
- How we’re different from agencies, freelancers and in-house marketing teams (hint: we’re 15x faster than hiring!);
- The most suitable subscription plan for your needs.
We work all over the world
We have a fully remote team, so we can hire the best experts from all over the world
London
71-75, Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
Dubai
Nassima Tower, 04th floor, Sheikh Zayed Road, Dubai, 00971
Singapore
3 Coleman St, #03-24, Singapore 179804
Hong Kong
38 Wong Chuk Hang Road 1/F, 2F, 25-27F, Hong Kong Island, Hong Kong
New York
276 5th Avenue, NY 10001, New York, United States of America
Vilnius
Konstitucijos ave. 21A, Vilnius, LT-08130, Lithuania
Seattle
Columbia Center — 701 5th Avenue, Seattle, WA 98104, United States of America
Atlanta
Bank of America Plaza — 600 Peachtree Street NE, Atlanta, GA 30308, United States of America
Los Angeles
One Wilshire — 624 South Grand Avenue, Los Angeles, CA 90017, United States of America
Toronto
First Canadian Place — 100 King Street West, Toronto, ON M5X 1A9, Canada
Amsterdam
Zuidas Business District (The Rock) — Claude Debussylaan 80, 1082 MD Amsterdam, Netherlands
Sydney
Salesforce Tower — 180 George Street, Sydney NSW 2000, Australia