Global Global marketing company
AI-powered
KPI-driven
iGaming marketing strategy services from industry experts
Our company helps iGaming businesses develop custom marketing strategies that support long-term brand growth. We analyze your market, define the right messaging, identify the most effective media opportunities, and create a clear roadmap for every stage of your efforts. No one-size-fits-all plans or guesswork, just a data-driven strategy built to maximize visibility.
Trusted by 250+ startups and global brands, across 30+ industries.
How we solve the biggest gaps in iGaming marketing strategy development
Problems:
Many iGaming brands operate without a unified strategy, leading to misalignment across acquisition, retention, affiliate marketing, and product efforts
Heavy reliance on paid traffic combined with increasing competition makes sustainable growth more difficult
Strong initial acquisition but weak player retention and low long-term engagement
Regulatory complexity across markets limits marketing flexibility and slows expansion
Fragmented brand positioning across affiliates, paid media, CRM, and product experience
Lack of alignment between marketing, product, and compliance teams on growth priorities
Solutions:Develop a structured iGaming marketing strategy that connects acquisition, retention, CRM, affiliate programs, and product positioning into one cohesive roadmap
Identify gaps across the player journey and improve onboarding, engagement, and retention flows
Build clear, compliant, and market-specific brand messaging for different audiences and regions
Translate user behavior and campaign insights into actionable growth frameworks and decision-making systems
Consistent messaging across all marketing channels and user touchpoints
Create long-term marketing playbooks focused on scalable growth across different market conditions
Full-spectrum iGaming marketing strategy services
under one roof
Market, ICP & Opportunity Mapping
You get a clear picture of which markets to play in, who your best-fit customers really are, and where the biggest upside sits for the brand.
Growth & Channel Strategy
This lays out the long-term growth path and picks the few channels that can actually move the needle instead of spraying budget everywhere.
GTM & Campaign Strategy
Here your product story turns into a concrete go-to-market playbook and campaign narrative tailored to each audience and market.
Offer, Funnel & Journey Design
Designing the offer and the end‑to‑end funnel so every step of the customer journey moves people closer to purchase and retention.
Budget & Capacity Planning
Your financial and team resources are mapped against the strategy to ensure the plan is ambitious but still operationally realistic.
Campaign & Media Planning
Translating strategy into a detailed schedule of campaigns, placements, and spends across platforms and formats.
KPI Framework & Measurement Plan
The business gets a shared definition of success, a hierarchy of KPIs, and a practical plan for tracking impact across the funnel.
Experiment & Test Roadmap
Creating a structured pipeline of tests and experiments to continuously learn, improve performance, and unlock new growth.
Our proven 6-phase iGaming marketing strategy framework
How we drive results (Step-by-Step)
Phase 1
Discovery and Market Insight
- Market landscape research
- Audience and behavior analysis
- Competitor benchmarking
- Audience segmentation
- Intent and demand mapping
- Product positioning review
Phase 2
Strategy and Growth Planning
- Digital marketing strategy development
- Channel mix definition
- Messaging framework creation
- Customer journey mapping
- KPI and success criteria definition
- Tracking and analytics plan
Phase 3
Demand Generation Launch
- PPC activation
- Paid social campaigns
- SEO initiatives
- Influencer collaborations
- Partnership programs
- PR activities
Phase 4
Conversion Optimization
- UX review of key journeys
- Funnel diagnostics
- Landing page optimization
- Form and flow refinement
- Behavioral analytics setup
- Hypothesis backlog for tests
Phase 5
Engagement and Retention
- Email automation
- Lifecycle messaging
- Educational content programs
- Community‑driven initiatives
- Re‑engagement campaigns
- Loyalty and referral activities
Phase 6
Analytics, Creative and Scale
- Performance dashboarding
- Cross‑channel reporting
- Creative concept refinement
- Asset and layout optimization
- Ongoing experiment planning
- Strategic reallocation of budgets
iGaming verticals we empower
Online casino
Sports betting
Esports betting
Lottery
Bingo
Poker (online poker rooms)
Social casino
Sweepstakes casino
Live casino
Virtual sports
Our iGaming case studies
Explore real iGaming campaigns from our team with clear insight into performance, player acquisition, and revenue impact.
PR
·
CONTENT
·
Task
A major crypto brand needed to generate buzz and establish credibility for its new online casino project, securing high-quality media coverage to build trust.
What we did
Developed a PR strategy focused on the project's unique value proposition: security, transparency, and crypto innovation.
Crafted and distributed press releases and articles to a wide range of media outlets.
Ensured consistent messaging across all communications.
Over 15 popular media outlets featured the publications.
Articles shared widely, generating hundreds of comments and high engagement.
Secured a media "seal of approval"
boosting the project's reputation
INFLUENCER MARKETING
·
Task
A bookmaker needed to scale player acquisition across multiple European and Asian markets. The goal was predictable FTD volume without risking account bans.
What we did
Built a long-term streamer management system across 15+ GEOs
Tested and scaled high-performing influencer formats
Developed compliant content strategies for each platform
1,500+ streams with 350+ streamers
across 15 GEOs
9M+ total audience reached
in France, Germany, Sweden and Kazakhstan
Reduced risk of bans through native
non-aggressive content
PPC
·
DESIGN
·
INFLUENCERS
·
Task
A new gaming platform needed to create a strong first impression at a key industry event (private InplayMatrix event) to attract partners and investors. They required a professional, engaging presentation that would work for an international audience.
What we did
Prepared and tested a product presentation with live demonstrations
Created two voiceover versions (English and Chinese) to ensure accessibility for the global audience
Coordinated a schedule to run the presentation every 30 minutes, maximizing exposure to event attendees
Successful product launch
at a closed industry event
Effective communication of key features to an international audience
(ENG/CN)
Generated immediate interest and connections
with potential partners and investors
PAID ADS
·
META
·
Task
An iGaming project needed a predictable user acquisition system on Meta without hiring an in-house team. They wanted transparent economics and fast launch.
What we did
Set up full paid traffic infrastructure (creatives, cloaking, analytics)
Developed a proven moderation approval system
Optimized campaigns to stabilize cost per deposit
$40 cost per deposit (CPD)
achieved
Ready-to-use acquisition model
with clear economics
Launch within days
not weeks
INFLUENCER
·
TWITTER
·
Task
A betting platform needed to enter a competitive market quickly, targeting a crypto-native audience without wasting budget on broad, untargeted campaigns. The client wanted to work with influencers who already had the trust of their ideal users.
What we did
What we did
Conducted in-depth competitor analysis to identify which influencers were already promoting similar products
Selected a network of trusted crypto influencers on Twitter with proven engagement and audience quality
Developed a clear brief for native, non-aggressive content that highlighted the platform's value
Fast and targeted market
entry through a trusted influencer network
Access to an audience already familiar with
and open to similar products
Reduced customer acquisition costs
through precise targeting
PR
·
CONTENT
·
SEO
·
Task
An online casino needed to increase brand visibility and secure top Google rankings to compete in the crowded crypto gambling space. They also wanted to promote upcoming online and offline events.
What we did
Developed a storytelling-driven PR strategy focused on the brand's unique value proposition (trust, security, crypto innovation)
Crafted and distributed 15 feature-length articles to top crypto and investment media (Investing, Benzinga, CoinDesk)
Optimized content for organic search to boost indexing and long-term traffic
10x growth
in organic search traffic
175M+
monthly impressions across major publications
First-page Google rankings
for key related queries
PRODUCT LAUNCH
·
EVENT
·
Task
A licensed Bitcoin casino platform needed to build brand awareness and acquire users in a competitive market. The challenge was to create a consistent brand presence across multiple channels, from paid ads to influencer content.
What we did
Implemented a robust PPC strategy across Facebook, Twitter, and LinkedIn with data-driven audience targeting
Created visually striking graphics, animations, and motion design to convey the brand's futuristic theme
Partnered with gaming and crypto influencers on Instagram, YouTube, Telegram, and Twitch for authentic content
Multichannel acquisition system
built from scratch
Strong, consistent brand identity established
across digital touchpoints
Increased user registrations and engagement
through influencer-driven campaigns
Task
An Italian metabolic nutrition brand needed to scale Google Ads efficiently, achieving high ROAS while maintaining stable CPA across Shopping, PMax, Search, DSA, and Remarketing campaigns.
What we did
Launched Performance Max bestsellers campaigns.
Optimized Shopping feeds and search demand campaigns.
Used cross-channel approach (Shopping, PMax, Search, DSA, Remarketing).
€30K ad spend → €138K conversion value
(4.6x ROAS)
54,823 clicks
1,850 conversions
Top PMax campaign delivered €99,943 at 5.29x ROAS.
Task
An international fashion eCommerce brand needed to scale Google Ads across multiple European markets (Spain, France, Italy, Germany, Netherlands, Austria, Belgium) with efficient ROAS.
What we did
Launched 10+ Performance Max campaigns targeting specific countries.
Optimized product feeds for each market.
Tested full-catalog vs. category-specific campaigns.
€67K ad spend → €199K revenue
(2.96x ROAS)
3,592 conversions.
13M+ impressions.
Best market PMax delivered 4.71x ROAS
(Spain)
Task
An Italian e-commerce brand specializing in superfoods needed to scale paid acquisition efficiently while maintaining stable CPA during a 3-month growth phase.
What we did
Implemented a multi-channel approach (Search, Shopping, Display).
Used Cross-network (Performance Max) as the primary engine.
Optimized campaigns for volume and efficiency balance.
€58K ad spend → €170K revenue
(2.95x blended ROAS)
1,757 total conversions.
Stable €32.81 average CPA.
PMax delivered €148K revenue at 4.32x ROAS
(87% of total sales)
Task
A French old money fashion eCommerce brand needed to scale Google Ads across multiple European markets, improving ROAS and conversion volume.
What we did
Launched Performance Max campaigns in Italy, France, Slovakia, Romania, and Poland.
Optimized product feeds and audience signals.
Focused on high-performing markets.
€304K ad spend → €615K revenue
(2.02x ROAS)
8,463 purchases.
63.7M+ impressions.
Italy PMax delivered €93K+ at 215% ROAS.
Task
A European fashion eCommerce brand needed to scale paid acquisition through Google Ads, focusing on the Polish market as the primary growth driver.
What we did
Launched Performance Max campaigns (PL, SK, CZ, IRE, UK).
Optimized product feeds and video assets.
Focused on conversion value maximization.
€63K ad spend → €125K revenue
(1.96x ROAS)
2,084 conversions.
23.5M+ impressions.
Main Poland PMax delivered €124K+ at 2.03x ROAS.
Task
A fashion & lifestyle eCommerce brand needed to scale Google Ads globally, improving ROAS in key markets like the USA, Poland, Canada, and Australia.
What we did
Launched Performance Max campaigns across 4 key markets.
Optimized product feeds and audience targeting.
Tested different budget allocations per market.
€114K ad spend → €220K revenue
(1.93x ROAS)
3,412 purchases.
28.1M+ impressions.
Top USA PMax delivered €40K+ at 2.08x ROAS.
Task
A DTC skincare brand needed to scale Meta Ads efficiently while maintaining low CPA and high purchase volume.
What we did
Launched high-performing acquisition campaigns on Meta.
Optimized creatives and targeting for purchase conversion.
Scaled spend while monitoring CPA and CTR.
€327K ad spend → 14,001 purchases.
$23.41 average CPA.
Top campaigns delivered $11.88–$15.42 CPA.
CTR up to 2.99%, CPC <$0.85.
Task
A centralized cryptocurrency exchange needed to drive high-quality conversions (deposits/registrations) through Meta Ads across global markets.
What we did
Launched a diversified campaign structure targeting high-growth and tier-1 markets.
Optimized audience clusters for better performance.
Managed spend across multiple ad sets with daily budget adjustments.
$106K ad spend → 6,947 conversions.
$15.33 average CPA.
Top campaign delivered 1,210 conversions at $12.47 CPA.
Task
A US-focused B2B SaaS platform needed to generate high-quality leads and conversions through Google Ads in a competitive market with high CPCs.
What we did
Launched highly targeted Search and lead-generation campaigns.
Focused on high-intent search demand.
Optimized for B2B audience signals.
$114K ad spend → 1,489 conversions.
63,184 clicks generated.
$76.82 average CPA.
Best segment delivered 113 conversions at $13.24 CPA.
Meet your dedicated
iGaming strategy team
A cross-functional team of iGaming specialists combining market research, player insights, product understanding, and growth strategy.
Industry-matched team (30+ industries)
Local-market aligned specialists
24/5 time-zone aligned coverage
100% remote team
Talent from 60+ countries
01
Project Manager
Coordinates research, strategy sessions, stakeholder alignment, and delivery timelines. Keeps all strategy initiatives stay aligned with business goals and market requirements.
02
Client Success Manager (CSM)
Serves as the main point of contact and collaborates with internal teams to make sure the strategy matches business priorities, operational reality, and market focus.
03
iGaming Growth Strategist
Leads market analysis, player segmentation, channel planning, and growth strategy development. Builds structured frameworks for acquisition, engagement, and long-term growth.
04
CMO-on-Demand
Provides senior-level guidance on brand positioning, market expansion, competitive differentiation, and sustainable growth strategy across regulated markets.
05
Research & Analytics Specialists
Analyze market trends, competitor activity, player behavior, and campaign performance to identify growth opportunities and strategic risks.
Our rating based on 80+
verified client reviews
4.9
High-quality work (17)
Timely (13)
Communicative (10)
Professional (8)
Great project management (9)
...
5.0
eCommerce
San Francisco, California
10,001+ Employees
$10,000 to $49,999
July 2022 - August 2023
“We’re highly impressed by their innovative strategies and seamless execution!”
Jose Robertson | Distribution Company
Head of Marketing
5.0
Healthcare
New York City, New York
51-200 Employees
$50,000 to $199,999
Jan. 2019 - Ongoing
"I am completely satisfied with the services we've ordered from the company."
Melissa Orlova | Brain Scientific Inc.
Business Development Manager
5.0
Software
Porto Calvo, Brazil
5,001-10,000 Employees
$10,000 to $49,999
Dec. 2022 - July 2023
“Their expertise and innovative strategies helped our company achieve remarkable success”
David Meikson | Binance
Crypto Marketing Leader
5.0
Software
Singapore
11-50 Employees
Confidential
Feb. 2022 - Ongoing
NinjaPromo.io is a multi-talented team offering a wide array of skills, creativity, and experience.
Charles Ellingsen | Unity Network
CEO & Founder
5.0
Software
St. Petersburg, Florida
501-1,000 Employees
$50,000 to $199,999
Nov. 2021 - Ongoing
“Their insights into the industry
and our target audiences continue to surprise us”
Aleksei Mordas | ElmoSoft
CEO
5.0
Other Industry
Spain
11-50 Employees
Confidential
Feb. - Apr. 2023
“We were very happy with the team's work. We always received everything on time and with great quality“
Christophe Ozcan | Tozex
Chief Executive Officer
5.0
Arts, entertainment & music
London, England
11-50 Employees
Confidential
Feb. - Mar. 2026
"The overall experience was positive, and the team was easy to work with throughout the project."
Marketing | Duck Design
Anonymous
5.0
Consumer products & services
London, England
11-50 Employees
Less than $10,000
Mar. - Apr. 2026
"I was really impressed by the organization & communication of the team."
Marketing | Heywa Labs
Matt Clarke
5.0
Consumer products & services
Toronto, Ontario
1-10 Employees
Confidential
Jan. 2024 - Feb. 2026
"They had a highly skilled staff."
Manager | Cosmetics Company
Elise M.
5.0
Information technology
Ulm, Germany
11-50 Employees
Confidential
June - Dec. 2025
"They listened to all our particular needs and concerns, addressing them thoroughly."
CMO | Palark
Dmitry Shurupov
5.0
Other industries
Zug, Switzerland
201-500 Employees
$50,000 to $199,999
July 2025 - Jan. 2026
"You always know what's live, what's being replaced, and what's next."
Chief Financial Officer | Upgaming
Bidzina Makashvili
Your iGaming marketing strategy, on a flexible subscription model
Start lean, add capacity, keep the cadence.
3 months
6 months 10%off
12 months 20%off
Starter
40 hours
$
100
/ hr
10% OFF
20% OFF
$
4000
$
4000
/ mo
Core team:
PM, CSM, Team Leads
PM, CSM, Team Leads
1 - 3 specialists
1 - 2 core services + supportive &
ad-hoc work
ad-hoc work
Growth
80 hours
$
90
/ hr
10% OFF
20% OFF
$
7200
$
7200
/ mo
Core team:
PM, CSM, Team Leads
PM, CSM, Team Leads
2 - 6 specialists
2 - 3 core services + supportive &
ad-hoc work
ad-hoc work
Strategist available upon request
Scale
160 hours
$
80
/ hr
10% OFF
20% OFF
$
12800
$
12800
/ mo
Core team:
PM, CSM, Team Leads
PM, CSM, Team Leads
4 - 8 specialists
3 - 5 core services + supportive &
ad-hoc work
ad-hoc work
Strategist and CMO available upon request
Enterprise
400+ hours
$
20K - 100K
/ mo
Core team:
PM, CSM, Team Leads, Strategist, embedded CMO
PM, CSM, Team Leads, Strategist, embedded CMO
8+ specialists
5+ core services + supportive &
ad-hoc work
ad-hoc work
Included in all plans:
Access to all Ninja services
Strategy, marketing, design & creative, development and analytics
Your Ninja team
Project Manager, Client Success Manager, Team Lead and specialists matched to your needs (Strategist / CMO on higher plans)
Live 90-day roadmap
Continuously updated plan of current work and upcoming priorities
Single backlog in Ninja One
All requests, ideas and tasks managed in one place
KPI dashboard in Ninja One
Results, hours logged and task status at a glance
Weekly meetings & updates
Recurring weekly call and regular progress updates
How to use your hours
All plans cover core services plus supportive work (creative, copy, optimisation, reporting, etc.) and ad-hoc tasks like launches, campaigns and landing pages.
You can also dedicate 100% of your hours to a single service (e.g. only SEO or only paid acquisition). This is a normal and often recommended way to use your capacity at certain stages.
Prices are valid for new customers only.
Why leading iGaming brands rely on
our digital marketing expertise
iGaming growth is driven by highly competitive acquisition channels, strict regulations, and constantly shifting player behavior.
🎰 Unified iGaming Growth Strategy
A structured framework where acquisition, retention, CRM, affiliates, and product marketing all work toward the same growth objectives.
📊 Built for Different Ecosystems
Strategies designed specifically for online casinos, sports betting platforms, poker rooms, and lottery products operating in regulated markets.
🎯 Aligned with Each Business Stage
From pre-launch and market entry to scaling deposits, improving metrics, or expanding into new GEOs, the strategy adapts to your current growth priorities.
🔍 Clear Positioning in Competitive Markets
Messaging frameworks that simplify complex offers across casino and betting products, keeping communication consistent across all channels.
📱 One Narrative Across Every Channel
From paid ads and SEO to push notifications and landing pages, the same brand story stays consistent across the entire player journey.
📈 Data-Driven Player Growth Strategy
Performance insights reveal what drives deposits, retention, and reactivation, helping optimize spend across casino and sportsbook acquisition funnels.
🎮 Aligned with Product and Game Experience
Strategy is built around game portfolio, betting markets, promotions, and product roadmap.
🤝 Close Collaboration with Internal Teams
We work as an extension of your internal team to align strategy, execution, and compliance across markets.
💸 Flexible Subscription Model with Transparent Pricing
A clear monthly structure with defined deliverables, predictable costs, and a scalable setup for growing iGaming brands.
FAQs
Yes. Full-cycle iGaming marketing strategies are developed starting from positioning and audience definition through channel selection, messaging structure, and performance planning. The approach is tailored to the specific product type, whether casino, sportsbook, poker, or hybrid platforms.
Pricing is structured based on the scope of work, level of strategic involvement, and your growth objectives. Most iGaming projects are delivered through a monthly subscription model, giving you clear deliverables, ongoing strategic support, and the flexibility to adapt as your business and market conditions evolve.
Support is often structured around existing internal teams. Our role is to bring strategic clarity and alignment across acquisition, product marketing, and compliance without disrupting current workflows.
We focus primarily on strategy development, while execution planning and performance oversight are included when needed. This way, strategic direction translates into coordinated actions across channels.
Each strategy is shaped according to product type, whether casino, sportsbook, poker, or lottery. The team takes into account user behavior, acquisition channels, and retention patterns instead of applying a standard framework.
Yes. We build strategies as flexible systems that adapt to new markets, regulatory changes, product updates, and channel expansion. Structure evolves alongside business needs.
Unlike traditional agencies that manage channels in isolation, the approach is built as a connected system. At the same time, each client receives a tailored setup rather than a fixed framework. Strategies are adapted to the specific product type, market stage, and internal structure of the business, whether it is a casino, sportsbook, poker platform, or multi-vertical operator. This creates a boutique-style model where multiple growth directions are handled together, but always shaped around the individual priorities and reality of each client.
Yes. Regional compliance requirements, audience behavior, and channel limitations are considered when building multi-GEO strategies.
Yes. Full-cycle iGaming marketing strategies are developed starting from positioning and audience definition through channel selection, messaging structure, and performance planning. The approach is tailored to the specific product type, whether casino, sportsbook, poker, or hybrid platforms.
Pricing is structured based on the scope of work, level of strategic involvement, and your growth objectives. Most iGaming projects are delivered through a monthly subscription model, giving you clear deliverables, ongoing strategic support, and the flexibility to adapt as your business and market conditions evolve.
Support is often structured around existing internal teams. Our role is to bring strategic clarity and alignment across acquisition, product marketing, and compliance without disrupting current workflows.
We focus primarily on strategy development, while execution planning and performance oversight are included when needed. This way, strategic direction translates into coordinated actions across channels.
Each strategy is shaped according to product type, whether casino, sportsbook, poker, or lottery. The team takes into account user behavior, acquisition channels, and retention patterns instead of applying a standard framework.
Yes. We build strategies as flexible systems that adapt to new markets, regulatory changes, product updates, and channel expansion. Structure evolves alongside business needs.
Unlike traditional agencies that manage channels in isolation, the approach is built as a connected system. At the same time, each client receives a tailored setup rather than a fixed framework. Strategies are adapted to the specific product type, market stage, and internal structure of the business, whether it is a casino, sportsbook, poker platform, or multi-vertical operator. This creates a boutique-style model where multiple growth directions are handled together, but always shaped around the individual priorities and reality of each client.
Yes. Regional compliance requirements, audience behavior, and channel limitations are considered when building multi-GEO strategies.
Ready to take your marketing
to the next level?
Get a look at:
- How Ninja Promo works;
- How you can do marketing at scale better, faster and cheaper;
- How we’re different from agencies, freelancers and in-house marketing teams (hint: we’re 15x faster than hiring!);
- The most suitable subscription plan for your needs.
We work all over the world
We have a fully remote team, so we can hire the best experts from all over the world
London
71-75, Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
Dubai
Nassima Tower, 04th floor, Sheikh Zayed Road, Dubai, 00971
Singapore
3 Coleman St, #03-24, Singapore 179804
Hong Kong
38 Wong Chuk Hang Road 1/F, 2F, 25-27F, Hong Kong Island, Hong Kong
New York
276 5th Avenue, NY 10001, New York, United States of America
Vilnius
Konstitucijos ave. 21A, Vilnius, LT-08130, Lithuania
Seattle
Columbia Center — 701 5th Avenue, Seattle, WA 98104, United States of America
Atlanta
Bank of America Plaza — 600 Peachtree Street NE, Atlanta, GA 30308, United States of America
Los Angeles
One Wilshire — 624 South Grand Avenue, Los Angeles, CA 90017, United States of America
Toronto
First Canadian Place — 100 King Street West, Toronto, ON M5X 1A9, Canada
Amsterdam
Zuidas Business District (The Rock) — Claude Debussylaan 80, 1082 MD Amsterdam, Netherlands
Sydney
Salesforce Tower — 180 George Street, Sydney NSW 2000, Australia