Global Global marketing company
AI-powered
KPI-driven
Fuel growth with expert iGaming content marketing services
We help iGaming brands build lasting authority, and drive growth through strategic content. Our approach combines deep audience insights to develop custom content that performs. No generic playbooks or guesswork, just a data-driven strategy engineered to maximize visibility and results.
Trusted by 250+ startups and global brands, across 30+ industries.
How does content power iGaming performance?
Content marketing helps iGaming brands attract, educate, and engage players while building long-term trust and brand authority.
01
Attract High-Intent Players
Players actively search for game reviews, strategies, bonuses, and platform comparisons. Targeted content captures this demand and brings in users who are ready to engage and deposit.
02
Build Trust and Credibility
In the iGaming market, transparent content (reviews, guides, and expert insights) helps establish brand reliability and player confidence.
03
Increase Organic Traffic
SEO-driven content allows iGaming brands to compete for high-value keywords like game queries, bonus terms, and relevant searches, reducing dependency on paid acquisition.
04
Support Player Conversion and Retention
From onboarding guides to game tutorials and promo explanations, content helps users make decisions faster and keeps them engaged over time.
05
Create Long-Term Acquisition Channels
Unlike short-term campaigns, evergreen content (game pages, guides, comparisons) continues to generate traffic, deposits, and revenue over time.
Content marketing challenges iGaming brands face
Struggling to attract real players instead of bonus hunters?
Solution: Targeted, intent-driven content attracts users who are ready to engage, not just chase short-term incentives.
Getting traffic but not enough registrations and deposits?
Solution: Intent-driven pages and structured funnels guide players from discovery to sign-up and first deposit.
Why isn’t your content ranking for competitive iGaming keywords?
Solution: Search-focused content targeting casino, betting, and game-related queries improves visibility where demand already exists.
Relying too heavily on paid traffic channels?
Solution: Strong content builds sustainable organic traffic and reduces dependence on constant ad spend.
Finding it hard to build trust with players?
Solution: Clear, transparent content including reviews, licensing information, and responsible gaming topics increases credibility.
Expanding into new markets without local relevance?
Solution: It’s adapted to each region, including language, payment preferences, and player behavior.
Low player retention and engagement?
Solution: Ongoing content such as game guides, tips, and promotional explanations keeps players active over time.
Publishing content that does not drive real business results?
Solution: We structure it to support acquisition, engagement, and long-term player value.
Struggling to stand out in a saturated iGaming market?
Solution: Differentiated content angles and niche-focused topics help capture untapped demand.
Full-service iGaming content marketing solutions
under one roof
Content Strategy Audit
Find the gaps weakening your content performance and get a clear roadmap for improvement.
Content Audit
Topic Gap Analysis
Position Analysis
Content Architecture
Build a structured content system that supports search visibility, authority, and conversion.
Core Topic Mapping
Content Pillars
Funnel Structure
Internal Content Flow
Keyword Research
Target the exact phrases your audience uses and map them to content that answers real search intent.
Keyword Research
Competitor Analysis
Search Intent Mapping
Content Planning
SEO Content Production
Create content that is built to rank, educate, and drive qualified traffic.
Blog Posts
Landing Pages
Educational Guides
SEO Copy
Whitepaper and Long-Form Content
Develop strategic long-form assets that explain your product, market, and value clearly.
Whitepaper Writing
Litepaper Writing
Product Explainers
Investor Materials
Thought Leadership Content
Position your brand as a credible voice with expert-driven content that builds trust.
Founder Articles
Opinion Pieces
Industry Commentary
Expert Insights
PR Content Assets
Create content that supports launches, announcements, and media visibility.
Press Releases
Launch Copy
Announcement Assets
Media Materials
Community Education Content
Make your product easier to understand with content that reduces friction and builds confidence.
FAQs
Onboarding Content
Product Walkthroughs
Help Articles
Content Distribution
Extend the reach of your best content through strategic repurposing and distribution.
Content Repurposing
Syndication
Cross-Channel Adaptation
Publishing Support
iGaming verticals we empower
Online casino
Sports betting
Esports betting
Lottery
Bingo
Poker (online poker rooms)
Social casino
Sweepstakes casino
Live casino
Virtual sports
Our rating based on 80+
verified client reviews
4.9
High-quality work (17)
Timely (13)
Communicative (10)
Professional (8)
Great project management (9)
...
5.0
eCommerce
San Francisco, California
10,001+ Employees
$10,000 to $49,999
July 2022 - August 2023
“We’re highly impressed by their innovative strategies and seamless execution!”
Jose Robertson | Distribution Company
Head of Marketing
5.0
Healthcare
New York City, New York
51-200 Employees
$50,000 to $199,999
Jan. 2019 - Ongoing
"I am completely satisfied with the services we've ordered from the company."
Melissa Orlova | Brain Scientific Inc.
Business Development Manager
5.0
Software
Porto Calvo, Brazil
5,001-10,000 Employees
$10,000 to $49,999
Dec. 2022 - July 2023
“Their expertise and innovative strategies helped our company achieve remarkable success”
David Meikson | Binance
Crypto Marketing Leader
5.0
Software
Singapore
11-50 Employees
Confidential
Feb. 2022 - Ongoing
NinjaPromo.io is a multi-talented team offering a wide array of skills, creativity, and experience.
Charles Ellingsen | Unity Network
CEO & Founder
5.0
Software
St. Petersburg, Florida
501-1,000 Employees
$50,000 to $199,999
Nov. 2021 - Ongoing
“Their insights into the industry
and our target audiences continue to surprise us”
Aleksei Mordas | ElmoSoft
CEO
5.0
Other Industry
Spain
11-50 Employees
Confidential
Feb. - Apr. 2023
“We were very happy with the team's work. We always received everything on time and with great quality“
Christophe Ozcan | Tozex
Chief Executive Officer
5.0
Arts, entertainment & music
London, England
11-50 Employees
Confidential
Feb. - Mar. 2026
"The overall experience was positive, and the team was easy to work with throughout the project."
Marketing | Duck Design
Anonymous
5.0
Consumer products & services
London, England
11-50 Employees
Less than $10,000
Mar. - Apr. 2026
"I was really impressed by the organization & communication of the team."
Marketing | Heywa Labs
Matt Clarke
5.0
Consumer products & services
Toronto, Ontario
1-10 Employees
Confidential
Jan. 2024 - Feb. 2026
"They had a highly skilled staff."
Manager | Cosmetics Company
Elise M.
5.0
Information technology
Ulm, Germany
11-50 Employees
Confidential
June - Dec. 2025
"They listened to all our particular needs and concerns, addressing them thoroughly."
CMO | Palark
Dmitry Shurupov
5.0
Other industries
Zug, Switzerland
201-500 Employees
$50,000 to $199,999
July 2025 - Jan. 2026
"You always know what's live, what's being replaced, and what's next."
Chief Financial Officer | Upgaming
Bidzina Makashvili
Our iGaming case studies
Explore real iGaming campaigns from our team with clear insight into performance, player acquisition, and revenue impact.
PR
·
CONTENT
·
Task
A major crypto brand needed to generate buzz and establish credibility for its new online casino project, securing high-quality media coverage to build trust.
What we did
Developed a PR strategy focused on the project's unique value proposition: security, transparency, and crypto innovation.
Crafted and distributed press releases and articles to a wide range of media outlets.
Ensured consistent messaging across all communications.
Over 15 popular media outlets featured the publications.
Articles shared widely, generating hundreds of comments and high engagement.
Secured a media "seal of approval"
boosting the project's reputation
INFLUENCER MARKETING
·
Task
A bookmaker needed to scale player acquisition across multiple European and Asian markets. The goal was predictable FTD volume without risking account bans.
What we did
Built a long-term streamer management system across 15+ GEOs
Tested and scaled high-performing influencer formats
Developed compliant content strategies for each platform
1,500+ streams with 350+ streamers
across 15 GEOs
9M+ total audience reached
in France, Germany, Sweden and Kazakhstan
Reduced risk of bans through native
non-aggressive content
PPC
·
DESIGN
·
INFLUENCERS
·
Task
A new gaming platform needed to create a strong first impression at a key industry event (private InplayMatrix event) to attract partners and investors. They required a professional, engaging presentation that would work for an international audience.
What we did
Prepared and tested a product presentation with live demonstrations
Created two voiceover versions (English and Chinese) to ensure accessibility for the global audience
Coordinated a schedule to run the presentation every 30 minutes, maximizing exposure to event attendees
Successful product launch
at a closed industry event
Effective communication of key features to an international audience
(ENG/CN)
Generated immediate interest and connections
with potential partners and investors
PAID ADS
·
META
·
Task
An iGaming project needed a predictable user acquisition system on Meta without hiring an in-house team. They wanted transparent economics and fast launch.
What we did
Set up full paid traffic infrastructure (creatives, cloaking, analytics)
Developed a proven moderation approval system
Optimized campaigns to stabilize cost per deposit
$40 cost per deposit (CPD)
achieved
Ready-to-use acquisition model
with clear economics
Launch within days
not weeks
INFLUENCER
·
TWITTER
·
Task
A betting platform needed to enter a competitive market quickly, targeting a crypto-native audience without wasting budget on broad, untargeted campaigns. The client wanted to work with influencers who already had the trust of their ideal users.
What we did
What we did
Conducted in-depth competitor analysis to identify which influencers were already promoting similar products
Selected a network of trusted crypto influencers on Twitter with proven engagement and audience quality
Developed a clear brief for native, non-aggressive content that highlighted the platform's value
Fast and targeted market
entry through a trusted influencer network
Access to an audience already familiar with
and open to similar products
Reduced customer acquisition costs
through precise targeting
PR
·
CONTENT
·
SEO
·
Task
An online casino needed to increase brand visibility and secure top Google rankings to compete in the crowded crypto gambling space. They also wanted to promote upcoming online and offline events.
What we did
Developed a storytelling-driven PR strategy focused on the brand's unique value proposition (trust, security, crypto innovation)
Crafted and distributed 15 feature-length articles to top crypto and investment media (Investing, Benzinga, CoinDesk)
Optimized content for organic search to boost indexing and long-term traffic
10x growth
in organic search traffic
175M+
monthly impressions across major publications
First-page Google rankings
for key related queries
PRODUCT LAUNCH
·
EVENT
·
Task
A licensed Bitcoin casino platform needed to build brand awareness and acquire users in a competitive market. The challenge was to create a consistent brand presence across multiple channels, from paid ads to influencer content.
What we did
Implemented a robust PPC strategy across Facebook, Twitter, and LinkedIn with data-driven audience targeting
Created visually striking graphics, animations, and motion design to convey the brand's futuristic theme
Partnered with gaming and crypto influencers on Instagram, YouTube, Telegram, and Twitch for authentic content
Multichannel acquisition system
built from scratch
Strong, consistent brand identity established
across digital touchpoints
Increased user registrations and engagement
through influencer-driven campaigns
Task
An Italian metabolic nutrition brand needed to scale Google Ads efficiently, achieving high ROAS while maintaining stable CPA across Shopping, PMax, Search, DSA, and Remarketing campaigns.
What we did
Launched Performance Max bestsellers campaigns.
Optimized Shopping feeds and search demand campaigns.
Used cross-channel approach (Shopping, PMax, Search, DSA, Remarketing).
€30K ad spend → €138K conversion value
(4.6x ROAS)
54,823 clicks
1,850 conversions
Top PMax campaign delivered €99,943 at 5.29x ROAS.
Task
An international fashion eCommerce brand needed to scale Google Ads across multiple European markets (Spain, France, Italy, Germany, Netherlands, Austria, Belgium) with efficient ROAS.
What we did
Launched 10+ Performance Max campaigns targeting specific countries.
Optimized product feeds for each market.
Tested full-catalog vs. category-specific campaigns.
€67K ad spend → €199K revenue
(2.96x ROAS)
3,592 conversions.
13M+ impressions.
Best market PMax delivered 4.71x ROAS
(Spain)
Task
An Italian e-commerce brand specializing in superfoods needed to scale paid acquisition efficiently while maintaining stable CPA during a 3-month growth phase.
What we did
Implemented a multi-channel approach (Search, Shopping, Display).
Used Cross-network (Performance Max) as the primary engine.
Optimized campaigns for volume and efficiency balance.
€58K ad spend → €170K revenue
(2.95x blended ROAS)
1,757 total conversions.
Stable €32.81 average CPA.
PMax delivered €148K revenue at 4.32x ROAS
(87% of total sales)
Task
A French old money fashion eCommerce brand needed to scale Google Ads across multiple European markets, improving ROAS and conversion volume.
What we did
Launched Performance Max campaigns in Italy, France, Slovakia, Romania, and Poland.
Optimized product feeds and audience signals.
Focused on high-performing markets.
€304K ad spend → €615K revenue
(2.02x ROAS)
8,463 purchases.
63.7M+ impressions.
Italy PMax delivered €93K+ at 215% ROAS.
Task
A European fashion eCommerce brand needed to scale paid acquisition through Google Ads, focusing on the Polish market as the primary growth driver.
What we did
Launched Performance Max campaigns (PL, SK, CZ, IRE, UK).
Optimized product feeds and video assets.
Focused on conversion value maximization.
€63K ad spend → €125K revenue
(1.96x ROAS)
2,084 conversions.
23.5M+ impressions.
Main Poland PMax delivered €124K+ at 2.03x ROAS.
Task
A fashion & lifestyle eCommerce brand needed to scale Google Ads globally, improving ROAS in key markets like the USA, Poland, Canada, and Australia.
What we did
Launched Performance Max campaigns across 4 key markets.
Optimized product feeds and audience targeting.
Tested different budget allocations per market.
€114K ad spend → €220K revenue
(1.93x ROAS)
3,412 purchases.
28.1M+ impressions.
Top USA PMax delivered €40K+ at 2.08x ROAS.
Task
A DTC skincare brand needed to scale Meta Ads efficiently while maintaining low CPA and high purchase volume.
What we did
Launched high-performing acquisition campaigns on Meta.
Optimized creatives and targeting for purchase conversion.
Scaled spend while monitoring CPA and CTR.
€327K ad spend → 14,001 purchases.
$23.41 average CPA.
Top campaigns delivered $11.88–$15.42 CPA.
CTR up to 2.99%, CPC <$0.85.
Task
A centralized cryptocurrency exchange needed to drive high-quality conversions (deposits/registrations) through Meta Ads across global markets.
What we did
Launched a diversified campaign structure targeting high-growth and tier-1 markets.
Optimized audience clusters for better performance.
Managed spend across multiple ad sets with daily budget adjustments.
$106K ad spend → 6,947 conversions.
$15.33 average CPA.
Top campaign delivered 1,210 conversions at $12.47 CPA.
Task
A US-focused B2B SaaS platform needed to generate high-quality leads and conversions through Google Ads in a competitive market with high CPCs.
What we did
Launched highly targeted Search and lead-generation campaigns.
Focused on high-intent search demand.
Optimized for B2B audience signals.
$114K ad spend → 1,489 conversions.
63,184 clicks generated.
$76.82 average CPA.
Best segment delivered 113 conversions at $13.24 CPA.
Meet your dedicated
content marketing team
The team is built around your content channels, audience, and growth goals, with specialists experienced in developing and executing strategies for similar businesses.
Industry-matched team (30+ industries)
Local-market aligned specialists
24/5 time-zone aligned coverage
100% remote team
Talent from 60+ countries
01
Project Manager
Acts as your main point of contact. Aligns strategy with goals, coordinates delivery, and manages timelines across all activities.
02
Content Strategy Lead
Defines messaging, priorities, content structure, and execution direction.
03
SEO Specialist
Identifies search opportunities and creates content designed for organic visibility and growth.
04
Content Writer
Creates clear, engaging, and structured content aligned with brand goals.
05
Editor
Refines clarity, tone, consistency, and overall quality before publication.
06
Designer
Creates supporting visuals that improve clarity and engagement.
iGaming content marketing on a flexible subscription
Start lean, add capacity, keep the cadence.
3 months
6 months 10%off
12 months 20%off
Starter
40 hours
$
100
/ hr
10% OFF
20% OFF
$
4000
$
4000
/ mo
Core team:
PM, CSM, Team Leads
PM, CSM, Team Leads
1 - 3 specialists
1 - 2 core services + supportive &
ad-hoc work
ad-hoc work
Growth
80 hours
$
90
/ hr
10% OFF
20% OFF
$
7200
$
7200
/ mo
Core team:
PM, CSM, Team Leads
PM, CSM, Team Leads
2 - 6 specialists
2 - 3 core services + supportive &
ad-hoc work
ad-hoc work
Strategist available upon request
Scale
160 hours
$
80
/ hr
10% OFF
20% OFF
$
12800
$
12800
/ mo
Core team:
PM, CSM, Team Leads
PM, CSM, Team Leads
4 - 8 specialists
3 - 5 core services + supportive &
ad-hoc work
ad-hoc work
Strategist and CMO available upon request
Enterprise
400+ hours
$
20K - 100K
/ mo
Core team:
PM, CSM, Team Leads, Strategist, embedded CMO
PM, CSM, Team Leads, Strategist, embedded CMO
8+ specialists
5+ core services + supportive &
ad-hoc work
ad-hoc work
Included in all plans:
Access to all Ninja services
Strategy, marketing, design & creative, development and analytics
Your Ninja team
Project Manager, Client Success Manager, Team Lead and specialists matched to your needs (Strategist / CMO on higher plans)
Live 90-day roadmap
Continuously updated plan of current work and upcoming priorities
Single backlog in Ninja One
All requests, ideas and tasks managed in one place
KPI dashboard in Ninja One
Results, hours logged and task status at a glance
Weekly meetings & updates
Recurring weekly call and regular progress updates
How to use your hours
All plans cover core services plus supportive work (creative, copy, optimisation, reporting, etc.) and ad-hoc tasks like launches, campaigns and landing pages.
You can also dedicate 100% of your hours to a single service (e.g. only SEO or only paid acquisition). This is a normal and often recommended way to use your capacity at certain stages.
Prices are valid for new customers only.
Why iGaming clients choose
our content marketing approach
Instead of generic plans, the focus stays on what drives visibility, trust, and long-term revenue in competitive iGaming markets.
✍️ Structured Content Planning
A clear content roadmap built around games, bonuses, and search demand supports consistent and goal-driven output.
🔍 SEO-Led Content Production
Pages are created to rank for high-value iGaming queries, from game reviews to relevant search terms.
🎯 Intent-Focused Content Creation
Each piece is designed to match player intent, helping move users from search to registration and deposit.
🌍 Localization for iGaming Markets
Content is adapted for each GEO, including language, player preferences, and market-specific nuances.
⚖️ Trust-Oriented Content Development
Reviews, guides, and informational pages are crafted to build credibility and support compliance expectations.
📈 Continuous Content Optimization
Existing pages are regularly improved based on performance data to increase rankings, engagement, and conversions.
FAQs
Strategy development starts with analyzing player behavior, search demand, and competitive landscapes across target markets. This is combined with business goals to define content priorities across acquisition, conversion, and retention stages.
Services typically cover strategy development, keyword and market research, content planning, production of SEO-driven pages (such as game reviews and comparisons), optimization, and continuous performance improvement.
iGaming requires a stronger focus on search intent, commercial keywords, and trust signals. Content must balance conversion-driven messaging with credibility, especially in competitive and regulated environments.
Content is structured around player journeys, connecting search queries with clear next steps. This includes optimized landing pages, internal linking, and conversion-focused messaging aligned with user intent.
Yes. Content strategies are adapted for each GEO, taking into account local search behavior, player preferences, language nuances, and regional competition.
SEO focuses on high-value queries such as game names, bonus terms, and comparison keywords, supported by structured content architecture and ongoing optimization.
This is achieved through transparent reviews, clear bonus explanations, accurate information, and alignment with responsible gaming principles.
Both. Existing content is audited and improved to increase performance, while new pages are developed to capture additional demand and fill content gaps.
Strategy development starts with analyzing player behavior, search demand, and competitive landscapes across target markets. This is combined with business goals to define content priorities across acquisition, conversion, and retention stages.
Services typically cover strategy development, keyword and market research, content planning, production of SEO-driven pages (such as game reviews and comparisons), optimization, and continuous performance improvement.
iGaming requires a stronger focus on search intent, commercial keywords, and trust signals. Content must balance conversion-driven messaging with credibility, especially in competitive and regulated environments.
Content is structured around player journeys, connecting search queries with clear next steps. This includes optimized landing pages, internal linking, and conversion-focused messaging aligned with user intent.
Yes. Content strategies are adapted for each GEO, taking into account local search behavior, player preferences, language nuances, and regional competition.
SEO focuses on high-value queries such as game names, bonus terms, and comparison keywords, supported by structured content architecture and ongoing optimization.
This is achieved through transparent reviews, clear bonus explanations, accurate information, and alignment with responsible gaming principles.
Both. Existing content is audited and improved to increase performance, while new pages are developed to capture additional demand and fill content gaps.
Ready to take your marketing
to the next level?
Get a look at:
- How Ninja Promo works;
- How you can do marketing at scale better, faster and cheaper;
- How we’re different from agencies, freelancers and in-house marketing teams (hint: we’re 15x faster than hiring!);
- The most suitable subscription plan for your needs.
We work all over the world
We have a fully remote team, so we can hire the best experts from all over the world
London
71-75, Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
Dubai
Nassima Tower, 04th floor, Sheikh Zayed Road, Dubai, 00971
Singapore
3 Coleman St, #03-24, Singapore 179804
Hong Kong
38 Wong Chuk Hang Road 1/F, 2F, 25-27F, Hong Kong Island, Hong Kong
New York
276 5th Avenue, NY 10001, New York, United States of America
Vilnius
Konstitucijos ave. 21A, Vilnius, LT-08130, Lithuania
Seattle
Columbia Center — 701 5th Avenue, Seattle, WA 98104, United States of America
Atlanta
Bank of America Plaza — 600 Peachtree Street NE, Atlanta, GA 30308, United States of America
Los Angeles
One Wilshire — 624 South Grand Avenue, Los Angeles, CA 90017, United States of America
Toronto
First Canadian Place — 100 King Street West, Toronto, ON M5X 1A9, Canada
Amsterdam
Zuidas Business District (The Rock) — Claude Debussylaan 80, 1082 MD Amsterdam, Netherlands
Sydney
Salesforce Tower — 180 George Street, Sydney NSW 2000, Australia