Picture this: you’re a B2B company specializing in chemical disposal services. One of the biggest challenges B2B companies like yours face is a long sales cycle.
How do you get through to key decision-makers, establish a relationship, garner their trust, and get them to convert?
B2B influencer marketing can bridge this gap. A strong B2B influencer marketing agency can help you build relationships that deliver measurable outcomes.
This guide covers the best B2B influencer marketing agencies. It also provides insights on what B2B companies should look for when choosing the best agency for their business.
Agency Comparison Table
| Company | Experience | Best For | Pricing | Core Focus |
| NinjaPromo | Since 2017 | B2B brands that want influencer marketing as part of a broader digital growth strategy | Starting at $3,200/month |
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| HypeFactory | Since 2016 | Businesses that want influencer campaigns powered by AI, market data, and advanced tools | Contact for pricing |
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| Walker Sands | Since 2001 | B2B companies that want influencer activity tied to broader brand, reputation, and growth outcomes | Contact for pricing |
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| Socially Powerful | Since 2017 | Brands that want to tap global social media experts and large-scale creator ecosystems | Average hourly rate: $200–$300 |
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| Obviously | Since 2014 | Businesses looking to engage multi-tier influencers and maximize social media presence | Contact for pricing |
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| OST EMEA | Since 2009 | Businesses that want to launch global influencer programs | Contact for pricing |
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| Disrupt Marketing | Since 2010 | Global brands that need to connect with influencers of any scale | Contact for pricing |
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| Wyatt | Since 1964 | Businesses in specialist sectors that want to expand globally and work with micro-influencers | Average hourly rate: $150–$199 |
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| Sculpt | Since 2012 | Midmarket, enterprise, and growth-stage startups | Average hourly rate: $150–$199 |
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| Boss Digital | Since 2010 | B2B, tech, and professional services brands | Contact for pricing |
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List of the Top Influencer Marketing Agencies for B2B Companies
Here are the top B2B influencer marketing agencies that can help your brand harness its full growth potential:
1. NinjaPromo
NinjaPromo is an innovative B2B influencer marketing company specializing in communications with creators of all scales. This approach enables brands to access the right voices, strengthen authority, and scale visibility through precisely targeted influencer partnerships.
We start with a comprehensive audit that lets us learn more about your organization, including potential growth opportunities and bottlenecks. Then, we craft a data-driven roadmap, find the right influencer for your brand at the most competitive prices, and execute the strategy, which involves processes like influencer match-making and management to ensure you get the best results.
In B2B influencer marketing, specific strategies are important because audiences are narrow and decisions take time. For this reason, every campaign is tested, adjusted, and improved to make sure influencer choices, messaging, and channels increase brand visibility.
We’ll give an example of our B2B client who achieved real results with influencer marketing: With a well-crafted strategy, Wanbao Group successfully entered the new US market and gained a significant increase in media mentions and PR hits, boosting overall brand visibility.
Reach out to our specialists for years of experience working with the right influencers in your sector.
| Details | Information |
| 📍Location | New York, London, Dubai, Singapore, Hong Kong, Vilnius |
| ⏳Founded | 2017 |
| 🧑💻Team Size | 51-200 |
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| 🔝Best for | For B2B companies that want to truly evaluate the impact of influencer marketing |
| 💸Pricing | Starting at $3,200 per month |
| 📁Case Studies | View all case studies |
✅Why Choose Us:
- Influencer marketing expertise: Our curated network of vetted B2B influencers gives you direct access to trusted voices in your industry.
- Fully managed influencer partnerships: Our end-to-end solutions are designed to help you get the most out of your influencer marketing efforts.
- Proven track record in B2B: From boosting online engagement to winning new clients, we’ve helped B2B brands chart their path to exponential growth through our extensive influencer database and strategic approaches.
- Transparent subscription-based pricing: Whether you’re a startup or an enterprise, our flexible and transparent growth model enables your brand to grow without hiring a full-time in-house team.
2. HypeFactory
HypeFactory takes an AI-driven approach to crafting effective B2B influencer marketing campaigns. The agency also uses innovative marketing tools like HypeAuditor to identify the best influencers for your brand.
When developing a B2B influencer marketing strategy, HypeFactory considers the client’s objectives, brand values, and target audience.
As a full-cycle influencer marketing agency, HypeFactory handles influencer vetting, contract negotiation, payments, and content distribution. The agency performs in-depth competitive audits to help brands gain insights into their competitors’ strategies. They also conduct benchmarking and impact analyses to monitor, measure, and optimize B2B influencer marketing efforts.
| Details | Information |
| 📍Location | Cyprus, Belgrade |
| ⏳Founded | 2016 |
| 🧑💻Team Size | 51-200 |
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| 🔝Best for | Businesses that want to develop an influencer marketing strategy using AI, market data, and advanced tools |
| 💸Pricing | Contact HypeFactory for pricing details |
| 📁Case Studies | View all case studies |
✅Why Choose Them:
- Powerful tools: The agency uses cutting-edge tools like HypeAuditor to gather data and derive insights to craft an effective influencer marketing campaign.
- Extensive B2B experience: HypeFactory has a proven track record of success with some of the world’s top B2B brands. They use their B2B expertise to pinpoint high-value audiences, reduce campaign risks, and deliver strategies that translate into higher-quality leads.
- Hands-on team: HypeFactory’s hands-on team of influencer marketing experts stays actively involved at every stage, from strategy development to performance tracking, to ensure seamless strategy execution.
3. Walker Sands
Walker Sands is an award-winning B2B marketing agency with over two decades of experience in the field. The agency leverages a unique outcome-based marketing approach (OBM). This approach focuses on your desired outcomes and objectives instead of the usual focus on marketing channels and channel activities.
Whether you want to generate positive brand sentiment or establish your executives as key opinion leaders (KOLs), Walker Sands offers tailored outcome-oriented B2B influencer marketing services. Let’s say you want to drive engagement and build audience loyalty. Walker Sands can help you achieve that outcome through strategies like branded social media channels, paid media campaigns, market insights, and original research.
| Details | Information |
| 📍Location | Chicago, Seattle, Boston, San Francisco |
| ⏳Founded | 2001 |
| 🧑💻Team Size | 51-200 |
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| 🔝Best for | Companies that want to achieve specific outcomes |
| 💸Pricing | Contact Walker Sands for pricing information |
| 📁Case Studies | View all case studies |
✅Why Choose Them:
- Focused on your ideal business outcome: Walker Sands tailors its approach depending on your desired business outcome (position, growth, reputation, engagement). For example, the agency can create a program for brands that want to strengthen their sales pipeline and generate leads (growth outcome). This could involve strategies like multichannel creative campaigns, targeted media outreach, paid media campaigns, and conversion rate optimization.
- Integrated B2B marketing toolkit: Walker Sands offers a full suite of capabilities, from insights and strategy to social media for brands and web design. They ensure every campaign has the right mix of services to achieve brands’ unique goals.
4. Socially Powerful
Socially Powerful specializes in connecting B2B brands with influential voices to amplify the brand’s voice and message.
One of the things that makes Socially Powerful stand out is Aria, its proprietary AI-powered tool for influencer sourcing. Through Aria, brands can streamline the influencer discovery process. It can analyze millions of profiles, generate campaign images, and predict campaign outcomes. These capabilities enable brands to make informed decisions and implement B2B influencer marketing strategies that deliver maximum impact.
| Details | Information |
| 📍Location | London, Dubai, New York, Beijing |
| ⏳Founded | 2017 |
| 🧑💻Team Size | 80+ |
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| 🔝Best for | Brands that want to tap global social media experts |
| 💸Pricing | Average hourly rate of $200-$300 |
| 📁Case Studies | View all case studies |
✅Why Choose Them:
- Industry expertise: The agency combines deep industry knowledge and its proprietary database, Bruno, to connect B2B brands with niche experts. Their data-driven strategies are tailored to each client’s unique goals and objectives, driving measurable outcomes like increased brand visibility and conversions.
- They have a purpose-driven arm: Socially Powerful for Good focuses on amplifying purpose-led initiatives for charities, NGOs, and commercial brands. It aims to use the agency’s social media expertise to promote positive change.
5. Obviously
As one of the world’s leading influencer marketing agencies, Obviously has worked with Fortune 500 brands. Using proprietary AI and technology, Obviously provides key campaign insights, end-to-end B2B influencer marketing services, and scalable dynamic content.
The agency crafts a customized approach based on the client’s needs and current marketing strategy. They also perform a comprehensive analysis of all your existing content, including your competitors’ content, to develop the best B2B influencer marketing strategy for your brand.
Working with Obviously, brands get access to unique capabilities. These include AI brand safety checks, user-generated content for commerce, and exclusive insights from platforms like TikTok and Instagram.
| Details | Information |
| 📍Location | New York, Paris, Los Angeles, San Francisco |
| ⏳Founded | 2014 |
| 🧑💻Team Size | 51-200 |
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| 🔝Best for | Businesses looking to engage multi-tier influencers and maximize social media presence |
| 💸Pricing | Contact Obviously for pricing information |
| 📁Case Studies | Contact Obviously to access their case studies |
✅Why Choose Them:
- Proprietary AI reporting: Obviously’s proprietary AI reporting gives you a comprehensive look into your competitors and their influencer strategy, including influencer spend, content quality, and creator volume.
- Access to a custom creator network: Obviously lets you build an integrated influencer network. It doesn’t include fake influencers — only verified real contacts. Use it to run B2B influencer marketing campaigns, nurture your relationship with content creators, and access a unique always-on creative content engine.
6. OST EMEA
OST isn’t just an influencer marketing agency for B2B companies. It’s a B2B social media agency that provides services from social strategy and influencer marketing to community building and social advertising.
As a B2B marketing agency, OST helps global brands generate measurable value, build brand equity, drive organic reach, and integrate the right influencers into digital marketing efforts. OST’s influencer marketing specialists will research the best influencers for your brand, assess their value, and negotiate deals. They also facilitate influencer collaborations and plan and run complete campaigns.
| Details | Information |
| 📍Location | Cambridge (UK), New Jersey |
| ⏳Founded | 2009 |
| 🧑💻Team Size | 11-50 |
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| 🔝Best for | Businesses that want to launch global influencer programs |
| 💸Pricing | Contact OST for pricing details |
| 📁Case Studies | View all case studies |
✅Why Choose Them:
- Industry experience: OST has over a decade of experience. They offer businesses access to 1,000+ leading influencers across sectors like AI, finance, agritech, and manufacturing.
- Comprehensive B2B-focused services: OST delivers impactful strategies and services for B2B brands. Their bespoke services range from devising content marketing strategies to building the social media presence of your executives to drive brand awareness and establish brand authority.
7. Disrupt Marketing
Disrupt Marketing is an excellent choice for those seeking a partner with international expertise. They don’t just pick big names: micro-influencers are central to their B2B influencer strategy, those with niche authority and strong engagement. And this targeted approach ultimately pays off, resulting in increased brand recognition.
| Details | Information |
| 📍Location | London, England |
| ⏳Founded | 2010 |
| 🧑💻Team Size | 11-50 |
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| 🔝Best for | For clients around the world who need to connect with influencers of any scale |
| 💸Pricing | Contact Disrupt Marketing for pricing details |
| 📁Case Studies | View all case studies |
✅Why Choose Them:
- Strong Group Synergy: They are backed by the Tomorrow Group (home to agencies Found, Disrupt, Braidr, Luminr, and Kingmakr) combining expertise in digital marketing, AI-driven data insights, and advanced search intelligence.
- Wide Industry Reach: Access to influencers across diverse sectors, from beauty and fashion to gaming and eCommerce.
8. Wyatt
Wyatt works with macro and micro-influencers to help B2B brands create valuable content and build genuine relationships with their audiences. As a B2B influencer marketing agency, Wyatt’s services range from campaign ideation to measurement and reporting. They take a granular approach to each process by conducting market exploration and audience analysis and liaising with B2B influencers throughout your campaigns.
To optimize the influencer marketing strategy for B2B companies, Wyatt analyzes metrics, including reach, interactions, click-throughs, and cost-per-click. The agency also provides anecdotal feedback from influencers and their respective communities.
| Details | Information |
| 📍Location | London & Birmingham |
| ⏳Founded | 1964 |
| 🧑💻Team Size | 11-50 |
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| 🔝Best for | Businesses in specialist sectors that want to expand globally and work with micro-influencers |
| 💸Pricing | Average hourly rate of $150-$199 |
| 📁Case Studies | View all case studies |
✅Why Choose Them:
- Accelerate value creation: Wyatt has developed the 4E adaptive thinking methodology (Explore, Excite, Express, and Excel) to speed up value creation and create measurable multi-channel experiences across different client sectors.
- Decades of experience: Wyatt has been working with B2B companies in specialist sectors for over six decades. The agency continues to deliver a unique approach that blends multichannel strategy with audience-centric activations.
9. Sculpt
Sculpt builds organic and paid social media strategies to unlock faster growth for B2B brands. From creating demand to lifting a brand’s share of voice, Sculpt manages comprehensive B2B influencer campaigns across multiple platforms.
For instance, they collaborated with Atlassian’s Confluence to reach decision-makers during peak travel and vacation months. For this influencer marketing campaign, Sculpt worked with influencers who produced content focusing on how they planned for out-of-office time with and without Confluence.
Sculpt then created a repurposed content series to launch Confluence’s TikTok and YouTube accounts. While short-term, this resulted in a campaign that exceeded KPIs, including views, engagement, and traffic.
| Details | Information |
| 📍Location | Iowa City, Iowa |
| ⏳Founded | 2012 |
| 🧑💻Team Size | 11-50 |
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| 🔝Best for | Midmarket, enterprise, and growth-stage startups |
| 💸Pricing | Average hourly rate of $150-$199 |
| 📁Case Studies | View all case studies |
✅Why Choose Them:
- End-to-end B2B influencer marketing services: Sculp has a platform-agnostic approach and offers comprehensive solutions, from influencer strategy development and influencer identification to paid activation support and campaign reporting.
- A structured approach: Sculpt implements its influencer programs in three phases (strategy; outreach & negotiations; content & measurement) to ensure effective execution.
10. Boss Digital
Boss Digital is a UK-based marketing agency. It specializes in integrating influencer marketing into broader content strategies to enhance brand visibility and credibility. Their approach includes identifying influencers who align with your brand, crafting compelling content, and managing campaigns for maximum impact.
As a full-service digital marketing agency, Boss Digital works with both B2B and B2C companies. They’ve helped small businesses, nonprofits, and enterprises unlock growth through strategies like targeted paid advertising, Google Ads Grant optimization, and targeted social media campaigns.
| Details | Information |
| 📍Location | Slough, Burnham |
| ⏳Founded | 2010 |
| 🧑💻Team Size | 2-10 |
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| 🔝Best for | B2B, tech companies, professional services |
| 💸Pricing | Contact Boss Digital for pricing inquiries |
| 📁Case Studies | View all case studies |
✅Why Choose Them:
- Proven track record: Boss Digital is a full-service digital marketing agency that has managed over 500 campaigns. With over a decade of experience, the agency has helped clients achieve stronger brand engagement and more than double a client’s organic Google traffic.
- The Google advantage: Boss Digital has certifications for Google Ads and Google Analytics (Advanced Analytics Certification).
How to Choose a B2B Influencer Marketing Agency
Choosing a B2B influencer marketing agency is not just about finding creators with reach. The right partner should understand niche audiences, long sales cycles, and how trust is built in B2B markets.
✅ B2B experience
Look for agencies that have worked with B2B brands in sectors like SaaS, fintech, healthcare, manufacturing, or professional services.
✅ Relevant creator selection
The agency should know how to identify credible industry voices, not just influencers with large audiences.
✅ Clear campaign goals
A strong partner should connect influencer activity to goals such as awareness, lead generation, thought leadership, or pipeline support.
✅ Content extension
B2B influencer content usually performs better when it can be reused across paid, organic, PR, and sales channels.
✅ Proof of results
Prioritize agencies that can show relevant campaign examples and measurable outcomes.
Questions to Ask Before Hiring a B2B Influencer Marketing Agency
Once you have shortlisted a few agencies, the next step is to understand how they actually work.
| Question | Why ask it | What a strong answer looks like |
| Have you worked with B2B brands in our industry before? | This confirms whether the agency understands your market. | They can point to relevant examples and explain their approach. |
| How do you choose influencers for B2B campaigns? | B2B influencer fit matters more than raw reach. | They explain how they assess relevance, credibility, and audience quality. |
| How do you measure success? | Campaigns should connect to business goals, not just engagement. | They talk about reach, engagement, lead quality, brand lift, or pipeline impact. |
| How do you manage approvals and brand alignment? | B2B campaigns often need tighter control over messaging. | They explain their review process and how they maintain consistency. |
| Can you share relevant case studies? | This helps separate real experience from broad claims. | They provide examples with clear context and outcomes. |
| How do you extend value beyond the original post? | Strong B2B campaigns often create value beyond one placement. | They explain how content can be repurposed across paid, organic, PR, or sales channels. |
These questions help you evaluate not only what an agency promises, but how it thinks, plans, and executes in a B2B environment.
Common Mistakes When Choosing a B2B Influencer Marketing Agency
❌ Choosing based on audience size alone
In B2B, relevance and trust matter more than reach.
❌ Hiring a consumer-focused influencer agency
B2B campaigns usually need a different approach to messaging and creator selection.
❌ Treating influencer marketing as a one-off tactic
The best B2B campaigns usually connect to wider content, paid, or thought-leadership strategies.
❌ Ignoring subject-matter credibility
B2B audiences respond better to expertise than to generic promotional content.
❌ Trusting vague claims without proof
A strong agency should be able to show relevant work and explain its process.
❌ Starting without clear goals
It should be clear whether the priority is awareness, content, event support, demand generation, or pipeline growth.
Final Thoughts
There is no single best B2B influencer marketing agency for every brand. The right choice depends on your audience, industry, goals, and how influencer marketing fits into your broader strategy.
A strong partner should do more than manage creators. It should help your brand build authority, reach the right decision-makers, and create long-term business value.
Looking to discover top agencies in other industries? Check out our other top agency lists:
