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B2B SaaS Content Writer & Strategist | Content Marketing Manager | Content Editor

Saphia Lanier

Expertise:
Digital Marketing, Influencer Marketing, PPC

Saphia Lanier refuses to write boring digital marketing content. She tells relatable stories and offers advice you can use today. Eighteen years into content writing, she still puts readers ahead of trends. Her journalism skills bring facts and research to her work for brands like HubSpot and Sprout Social. How she gets page one results? She writes for curious humans first, search robots second, and marketing VPs third (don’t tell them).

Saphia Lanier refuses to write boring digital marketing content. She tells relatable stories and offers advice you can use today. Eighteen years into content writing, she still puts readers ahead of trends. Her journalism skills bring facts and research to her work for brands like HubSpot and Sprout Social. How she gets page one results? She writes for curious humans first, search robots second, and marketing VPs third (don’t tell them).

Saphia Lanier

Latest Articles By Saphia

The Definitive Guide to B2B Fintech Marketing for 2026 Guides Strategies · B2B · The Definitive Guide to B2B Fintech Marketing for 2026 7 Benefits of Local SEO for Small Business Proven to Drive Results Guides · SEO · 7 Benefits of Local SEO for Small Business Proven to Drive R... Top 8 Digital Marketing Agencies in Spain for 2026 Ratings · Digital Marketing · Top 8 Digital Marketing Agencies in Spain for 2026 8 Best AI SEO Agencies for Data-Driven SEO in 2026 Ratings · AI · SEO · 8 Best AI SEO Agencies for Data-Driven SEO in 2026 8 Best YouTube Influencer Marketing Agencies for 2026 Ratings · Influencer Marketing · 8 Best YouTube Influencer Marketing Agencies for 2026 Top 7 Digital Marketing Agencies in Cyprus for 2026 Ratings · Digital Marketing · Top 7 Digital Marketing Agencies in Cyprus for 2026 Top 7 Digital Marketing Agencies in Germany for 2026 Ratings · Digital Marketing · Top 7 Digital Marketing Agencies in Germany for 2026 Top 7 SEO Agencies in the Netherlands for 2026 Ratings · SEO · Top 7 SEO Agencies in the Netherlands for 2026 How to Collaborate with Influencers? 10 Proven Ways Guides Strategies · Influencer Marketing · How to Collaborate with Influencers? 10 Proven Ways Top 10 Local Marketing Agencies in the UK in 2026 Ratings · Digital Marketing · Top 10 Local Marketing Agencies in the UK in 2026 15 Best Digital Marketing Agencies in the UK for 2026 Ratings · Digital Marketing · 15 Best Digital Marketing Agencies in the UK for 2026 Top 15 Beauty Influencers Who Define the Next Trends Ratings · Influencer Marketing · Top 15 Beauty Influencers Who Define the Next Trends Top 7 Gaming Marketing Agencies Helping Video Games Go Viral Ratings · Top 7 Gaming Marketing Agencies Helping Video Games Go Viral Top 5 Marketing-as-a-Service Companies in 2026 Ratings · Digital Marketing · Top 5 Marketing-as-a-Service Companies in 2026 5 Best iGaming PR Agencies to Elevate Your Market Reputation in 2025 Ratings · iGaming · PR · 5 Best iGaming PR Agencies to Elevate Your Market Reputation... Influencer Marketing for Startups: The Definitive Guide for 2026 Guides Strategies · Influencer Marketing · Influencer Marketing for Startups: The Definitive Guide for ... 8 Best Food and Beverage Marketing Agencies in 2026 Ratings · Digital Marketing · 8 Best Food and Beverage Marketing Agencies in 2026 How to Align Sales and Marketing Teams: A Step-by-Step Guide for CMOs Guides Strategies · Digital Marketing · How to Align Sales and Marketing Teams: A Step-by-Step Guide... 12 Best SaaS Marketing Agencies with Services Driving MRR Growth Ratings · SaaS · 12 Best SaaS Marketing Agencies with Services Driving MRR Gr... 10 Best Account-Based Marketing (ABM) Agencies in 2026 Ratings · Digital Marketing · 10 Best Account-Based Marketing (ABM) Agencies in 2026 11 Best eCommerce Marketing Agencies Turning Clicks Into Sales Ratings · Digital Marketing · Ecommerce · 11 Best eCommerce Marketing Agencies Turning Clicks Into Sal... 10 Best Digital Marketing Agencies in Canada for 2026 Ratings · Digital Marketing · 10 Best Digital Marketing Agencies in Canada for 2026 Top 10 Fitness Marketing Agencies for Gyms, Studios and Trainers Ratings · Digital Marketing · Top 10 Fitness Marketing Agencies for Gyms, Studios and Trai... 14 Best Digital Marketing Agencies in Australia for 2026 Ratings · Digital Marketing · 14 Best Digital Marketing Agencies in Australia for 2026 B2B SaaS Marketing: From Plan Creation to Proven Strategies Guides Strategies · B2B · SaaS · B2B SaaS Marketing: From Plan Creation to Proven Strategies 8 Best SEO Agencies in Sweden for 2026 Ratings · SEO · 8 Best SEO Agencies in Sweden for 2026 Micro vs Macro Influencer: Understanding the Difference Between Them Guides · Influencer Marketing · Micro vs Macro Influencer: Understanding the Difference Betw... Top 9 Conversion Rate Optimisation (CRO) Agencies in London for 2026 Ratings · Top 9 Conversion Rate Optimisation (CRO) Agencies in London ... 10 Best X (Formerly Twitter) Marketing Agencies in 2026 Ratings · Social Media · 10 Best X (Formerly Twitter) Marketing Agencies in 2026 8 Best SEO Agencies for B2C Companies in 2026 Ratings · SEO · 8 Best SEO Agencies for B2C Companies in 2026 11 Best App Store Optimization (ASO) Companies for 2026 Ratings · 11 Best App Store Optimization (ASO) Companies for 2026 7 Best Google Ads Agencies in Singapore for 2026 Ratings · PPC · 7 Best Google Ads Agencies in Singapore for 2026 How to Find Local Influencers in Your Area: Best Ways + Pro Tips Guides · Influencer Marketing · How to Find Local Influencers in Your Area: Best Ways + Pro ... Social Media Marketing Funnel: From Clicks to Customers Guides Strategies · Social Media · Social Media Marketing Funnel: From Clicks to Customers SaaS Product Marketing: 11 Best Strategies That Actually Work Ratings · SaaS · SaaS Product Marketing: 11 Best Strategies That Actually Wor... Top 10 eCommerce PPC Agencies That Actually Drive Sales Ratings · Ecommerce · PPC · Top 10 eCommerce PPC Agencies That Actually Drive Sales 10 Best Google Shopping Agencies for 2026 Ratings · PPC · 10 Best Google Shopping Agencies for 2026 Top 10 Web Analytics Agencies That Drive Data-Driven Growth in 2026 Ratings · Top 10 Web Analytics Agencies That Drive Data-Driven Growth ... Top 10 Boutique SEO Agencies Offering Tailored Strategies in 2026 Ratings · SEO · Top 10 Boutique SEO Agencies Offering Tailored Strategies in... 8 Best B2C Marketing Agencies Driving Digital Growth in 2026 Ratings · 8 Best B2C Marketing Agencies Driving Digital Growth in 2026 Top 10 Instagram Marketing Agencies for 2026 Ratings · PPC · Social Media · Top 10 Instagram Marketing Agencies for 2026 B2B PPC: From Strategy Creation to Best Lead-Generation Tactics Guides Strategies · B2B · PPC · B2B PPC: From Strategy Creation to Best Lead-Generation Tact... SaaS Influencer Marketing: A Practical Guide to Doing It Right Guides · Influencer Marketing · SaaS · SaaS Influencer Marketing: A Practical Guide to Doing It Rig... Local PPC: 9 Proven Pay-Per-Click Strategies for Local Businesses Strategies · PPC · Local PPC: 9 Proven Pay-Per-Click Strategies for Local Busin... 7 Best Cybersecurity Marketing Agencies with Niche Expertise in 2026 Ratings · 7 Best Cybersecurity Marketing Agencies with Niche Expertise... 7 Best Remote Digital Marketing Agencies for Global Success Ratings · Digital Marketing · 7 Best Remote Digital Marketing Agencies for Global Success 10 Best Remarketing Agencies That Turn Visitors into Customers Ratings · PPC · Social Media · 10 Best Remarketing Agencies That Turn Visitors into Custome... Top 8 Microsoft Ads Agencies (Formerly Bing) for Maximum PPC Impact Ratings · PPC · Top 8 Microsoft Ads Agencies (Formerly Bing) for Maximum PPC... 8 Best Display Advertising Agencies That Get You Seen in 2026 Ratings · PPC · Social Media · 8 Best Display Advertising Agencies That Get You Seen in 202... Top 10 Organic SEO Agencies with Services for Natural Growth Ratings · SEO · Top 10 Organic SEO Agencies with Services for Natural Growth 9 Best SEM Agencies in Singapore for 2026 Ratings · Digital Marketing · 9 Best SEM Agencies in Singapore for 2026 10 Best Influencer Marketing Agencies in London for 2026 Ratings · Influencer Marketing · 10 Best Influencer Marketing Agencies in London for 2026 10 Best B2C Strategies to Turn Shoppers Into Buyers in 2026 Strategies · Digital Marketing · 10 Best B2C Strategies to Turn Shoppers Into Buyers in 2026 International PPC: How to Run High-Impact Global Campaigns Guides Strategies · PPC · International PPC: How to Run High-Impact Global Campaigns International Social Media Marketing: 9 Strategies for Global Growth Guides Strategies · Social Media · International Social Media Marketing: 9 Strategies for Globa... How to Create a Successful B2B Go-To-Market Strategy: Step-by-Step Guide Guides Strategies · B2B · How to Create a Successful B2B Go-To-Market Strategy: Step-b... 8 Best Google Ads Agencies for B2B Companies in 2026 Ratings · B2B · PPC · 8 Best Google Ads Agencies for B2B Companies in 2026 7 Best Go-To-Market (GTM) Agencies in 2026 Ratings · 7 Best Go-To-Market (GTM) Agencies in 2026 7 Best Data-Driven Marketing Agencies for 2026 Ratings · Digital Marketing · 7 Best Data-Driven Marketing Agencies for 2026 11 Best Conversion Rate Optimization (CRO) Agencies to Increase Sales in 2026 Ratings · 11 Best Conversion Rate Optimization (CRO) Agencies to Incre... Fake Influencers: Who They Are, How to Spot and Avoid Them Guides · Influencer Marketing · Fake Influencers: Who They Are, How to Spot and Avoid Them 8 Key Benefits of Influencer Marketing Every Business Should Know Guides · Influencer Marketing · 8 Key Benefits of Influencer Marketing Every Business Should... 10 Best Enterprise Digital Marketing Agencies in 2026 Ratings · Digital Marketing · 10 Best Enterprise Digital Marketing Agencies in 2026 11 Best Growth Marketing Agencies for Scaling Businesses in 2026 Ratings · Digital Marketing · 11 Best Growth Marketing Agencies for Scaling Businesses in ... 24 Types of Social Media Influencers by Size, Niche & Format Guides · Influencer Marketing · 24 Types of Social Media Influencers by Size, Niche & F... 10 Best Digital Marketing Agencies for Startups in 2026 Ratings · Digital Marketing · 10 Best Digital Marketing Agencies for Startups in 2026

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