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B2B SaaS Content Writer & Strategist | Content Marketing Manager | Content Editor

Saphia Lanier

Favourite Topics:
Digital Marketing, Influencer Marketing, PPC

Saphia Lanier refuses to write boring digital marketing content. She tells relatable stories and offers advice you can use today. Eighteen years into content writing, she still puts readers ahead of trends. Her journalism skills bring facts and research to her work for brands like HubSpot and Sprout Social. How she gets page one results? She writes for curious humans first, search robots second, and marketing VPs third (don’t tell them).

Saphia Lanier refuses to write boring digital marketing content. She tells relatable stories and offers advice you can use today. Eighteen years into content writing, she still puts readers ahead of trends. Her journalism skills bring facts and research to her work for brands like HubSpot and Sprout Social. How she gets page one results? She writes for curious humans first, search robots second, and marketing VPs third (don’t tell them).

Saphia Lanier

Latest Articles By Saphia

Top 7 Gaming Marketing Agencies Helping Video Games Go Viral Ratings · Top 7 Gaming Marketing Agencies Helping Video Games Go Viral 5 Best Marketing-as-a-Service Companies in 2025 Ratings · Digital Marketing · 5 Best Marketing-as-a-Service Companies in 2025 5 Best iGaming PR Agencies to Elevate Your Market Reputation in 2025 Ratings · iGaming · PR · 5 Best iGaming PR Agencies to Elevate Your Market Reputation... The Ultimate Guide to Influencer Marketing for Startups Guides Strategies · Influencer Marketing · The Ultimate Guide to Influencer Marketing for Startups Top 8 Food and Beverage Marketing Agencies in 2025 Ratings · Digital Marketing · Top 8 Food and Beverage Marketing Agencies in 2025 How to Align Sales and Marketing Teams for Maximum ROI: Step-by-Step Guide Guides Strategies · Digital Marketing · How to Align Sales and Marketing Teams for Maximum ROI: Step... 12 Best SaaS Marketing Agencies with Services Driving MRR Growth Ratings · SaaS · 12 Best SaaS Marketing Agencies with Services Driving MRR Gr... 10 Best Account-Based Marketing (ABM) Agencies in 2025 Ratings · Digital Marketing · 10 Best Account-Based Marketing (ABM) Agencies in 2025 11 Best eCommerce Marketing Agencies Turning Clicks Into Sales Ratings · Digital Marketing · Ecommerce · 11 Best eCommerce Marketing Agencies Turning Clicks Into Sal... Top 10 Digital Marketing Agencies in Canada for 2025 Ratings · Digital Marketing · Top 10 Digital Marketing Agencies in Canada for 2025 Top 10 Fitness Marketing Agencies for Gyms, Studios and Trainers Ratings · Digital Marketing · Top 10 Fitness Marketing Agencies for Gyms, Studios and Trai... Top 13 Digital Marketing Agencies in Australia for 2025 Ratings · Digital Marketing · Top 13 Digital Marketing Agencies in Australia for 2025 B2B SaaS Marketing: From Plan Creation to 12 Proven Strategies Guides Strategies · B2B · SaaS · B2B SaaS Marketing: From Plan Creation to 12 Proven Strategi... 8 Best SEO Agencies in Sweden for 2025 Ratings · SEO · 8 Best SEO Agencies in Sweden for 2025 Micro vs Macro Influencer: Understanding the Difference Between Them Guides · Influencer Marketing · Micro vs Macro Influencer: Understanding the Difference Betw... Top 9 Conversion Rate Optimisation (CRO) Agencies in London for 2025 Ratings · Top 9 Conversion Rate Optimisation (CRO) Agencies in London ... Top 10 Twitter (X) Marketing Agencies in 2025 Ratings · Social Media · Top 10 Twitter (X) Marketing Agencies in 2025 8 Best SEO Agencies for B2C Companies in 2025 Ratings · SEO · 8 Best SEO Agencies for B2C Companies in 2025 Top 11 App Store Optimization (ASO) Companies for 2025 Ratings · Top 11 App Store Optimization (ASO) Companies for 2025 Top 7 Google Ads Agencies in Singapore for 2025 Ratings · PPC · Top 7 Google Ads Agencies in Singapore for 2025 How to Find Local Influencers in Your Area: Best Ways + Pro Tips Guides · Influencer Marketing · How to Find Local Influencers in Your Area: Best Ways + Pro ... Social Media Marketing Funnel: From Clicks to Customers Guides Strategies · Social Media · Social Media Marketing Funnel: From Clicks to Customers SaaS Product Marketing: 11 Best Strategies That Actually Work Ratings · SaaS · SaaS Product Marketing: 11 Best Strategies That Actually Wor... Top 10 eCommerce PPC Agencies That Actually Drive Sales Ratings · Ecommerce · PPC · Top 10 eCommerce PPC Agencies That Actually Drive Sales Top 10 Google Shopping Agencies in 2025 Ratings · PPC · Top 10 Google Shopping Agencies in 2025 Top 10 Web Analytics Agencies for 2025 Ratings · Top 10 Web Analytics Agencies for 2025 Top 10 Boutique SEO Agencies Offering Tailored Strategies in 2025 Ratings · SEO · Top 10 Boutique SEO Agencies Offering Tailored Strategies in... Top 8 B2C Marketing Agencies Driving Digital Growth in 2025 Ratings · Top 8 B2C Marketing Agencies Driving Digital Growth in 2025 10 Best Instagram Marketing Agencies in 2025 Ratings · PPC · Social Media · 10 Best Instagram Marketing Agencies in 2025 B2B PPC: From Strategy Creation to Best Lead-Generation Tactics Strategies · B2B · PPC · B2B PPC: From Strategy Creation to Best Lead-Generation Tact... SaaS Influencer Marketing: A Practical Guide to Doing It Right Guides · Influencer Marketing · SaaS · SaaS Influencer Marketing: A Practical Guide to Doing It Rig... Local PPC: 9 Proven Pay-Per-Click Strategies for Local Businesses Strategies · PPC · Local PPC: 9 Proven Pay-Per-Click Strategies for Local Busin... Top 7 Cybersecurity Marketing Agencies to Hire in 2025 Ratings · Top 7 Cybersecurity Marketing Agencies to Hire in 2025 Top 7 Remote Digital Marketing Agencies in 2025 for Global Success Ratings · Digital Marketing · Top 7 Remote Digital Marketing Agencies in 2025 for Global S... 10 Best Remarketing Agencies in 2025 Ratings · PPC · Social Media · 10 Best Remarketing Agencies in 2025 8 Best Microsoft Ads Agencies (Ex-Bing) for Maximum PPC Impact Ratings · PPC · 8 Best Microsoft Ads Agencies (Ex-Bing) for Maximum PPC Impa... Top 8 Display Advertising Agencies That Get You Seen in 2025 Ratings · PPC · Social Media · Top 8 Display Advertising Agencies That Get You Seen in 2025 Top 10 Organic SEO Agencies with Services for Natural Growth Ratings · SEO · Top 10 Organic SEO Agencies with Services for Natural Growth Top 9 SEM Agencies in Singapore for 2025 Ratings · Digital Marketing · Top 9 SEM Agencies in Singapore for 2025 Top 10 Influencer Marketing Agencies in London for 2025 Ratings · Influencer Marketing · Top 10 Influencer Marketing Agencies in London for 2025 10 B2C Marketing Strategies That Turn Browsers Into Buyers in 2025 Strategies · Digital Marketing · 10 B2C Marketing Strategies That Turn Browsers Into Buyers i... International PPC: How to Run High-Impact Global Campaigns Guides Strategies · PPC · International PPC: How to Run High-Impact Global Campaigns International Social Media Marketing: 9 Strategies for Global Growth Guides Strategies · Social Media · International Social Media Marketing: 9 Strategies for Globa... How to Create a Successful B2B Go-To-Market Strategy: A Complete Guide Guides Strategies · B2B · How to Create a Successful B2B Go-To-Market Strategy: A Comp... 8 Best Google Ads Agencies for B2B Companies in 2025 Ratings · B2B · PPC · 8 Best Google Ads Agencies for B2B Companies in 2025 Top 7 Go-To-Market (GTM) Agencies in 2025 Ratings · Top 7 Go-To-Market (GTM) Agencies in 2025 Top 7 Data-Driven Marketing Agencies in 2025 Ratings · Digital Marketing · Top 7 Data-Driven Marketing Agencies in 2025 10 Best Conversion Rate Optimization (CRO) Agencies in 2025 Ratings · 10 Best Conversion Rate Optimization (CRO) Agencies in 2025 Fake Influencers: Who They Are, How to Spot and Avoid Them Guides · Influencer Marketing · Fake Influencers: Who They Are, How to Spot and Avoid Them 8 Key Benefits of Influencer Marketing Every Business Should Know Guides · Influencer Marketing · 8 Key Benefits of Influencer Marketing Every Business Should... Top 10 Enterprise Digital Marketing Agencies in 2025 Ratings · Digital Marketing · Top 10 Enterprise Digital Marketing Agencies in 2025 Top 11 Growth Marketing Agencies for Scaling Businesses in 2025 Ratings · Digital Marketing · Top 11 Growth Marketing Agencies for Scaling Businesses in 2... 24 Types of Social Media Influencers by Size, Niche & Format Guides · Influencer Marketing · 24 Types of Social Media Influencers by Size, Niche & F... 10 Best Digital Marketing Agencies for Startups in 2025 Ratings · Digital Marketing · 10 Best Digital Marketing Agencies for Startups in 2025

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