Ula is a Senior Email Marketing & CRM Strategist with extensive experience building lifecycle marketing systems for B2B and B2C brands across fintech, SaaS, Web3, iGaming, luxury, and emerging tech sectors. Her expertise goes far beyond traditional email campaigns, focusing on behavioural lifecycle architecture, customer journey optimisation, retention strategy, and conversion-driven CRM ecosystems.
She specialises in designing advanced automated flows, including onboarding, KYC verification, activation, re-engagement, dormant user recovery, first-conversion journeys, and multi-stage nurturing systems tailored to different user behaviours and psychological triggers. Ula has hands-on experience working with platforms such as Customer.io, HubSpot, Brevo, Lemlist, and n8n, combining CRM strategy with automation logic, behavioural segmentation, and product data integration.
In addition to lifecycle marketing, she has deep expertise in deliverability optimisation, behavioural psychology in email communication, trust-building strategies for fintech environments, and AI-driven personalisation. She works closely with data structures, trigger architecture, and event-based communication systems to create highly contextual and conversion-focused customer experiences.
