Try pitching an online casino to mainstream media outlets, then watch editors ghost faster than players after a bad match.
The iGaming industry has a PR problem, and it’s not going away. iGaming advertising restrictions change by jurisdiction. Google and Meta block your ads. Publications that happily cover tech startups won’t touch gambling brands — and they definitely won’t link to your betting site. Traditional PR firms either won’t take your money or they’ll take it and deliver nothing but excuses about “challenging placements.”
Meanwhile, your competitors somehow land features in Rolling Stone, Fox News, and major sports publications. How? They found iGaming PR agencies that know how to work the angles. The payoff? FanDuel and DraftKings hit 82% and 74% brand awareness respectively — numbers that don’t happen by accident in a market estimated at $172 billion online.
Securing press coverage for casino operators and betting platforms demands specialized expertise. You need agencies that understand regulatory compliance marketing without using it as an excuse for weak results. Teams that know which publications will cover gambling when you position the story around consumer insights, industry trends, or expert analysis instead of promotional fluff. PR professionals who’ve built relationships with journalists willing to link to iGaming sites — because yes, those journalists exist.
These five iGaming PR agencies have cracked codes most firms can’t. They’ve secured high-authority links for sports betting sites, placed casino brands in outlets that typically refuse gambling coverage, and built genuine media credibility in markets where reputation management makes or breaks player trust.
List of the Best iGaming Public Relations Agencies
Finding PR agencies willing to pitch casino brands is one thing. Finding ones that secure placements in publications that matter? That’s where this list earns its keep.
1. Ninja Promo
Ninja Promo is a full-service iGaming digital marketing agency specializing in public relations and integrated marketing for online casinos and sports betting platforms in regulated markets. The company handles PR strategy, media outreach, influencer marketing, paid advertising, and casino marketing for gambling operators navigating platform advertising restrictions.
We operate on a subscription model that gives casino and betting operators access to a complete marketing team with monthly flexibility to scale services. This solves three problems iGaming companies consistently face: high turnover in specialized marketing roles, managing multiple agency vendors when campaigns need coordination, and annual contracts that can’t adapt when regulations shift.
Our iGaming client work includes:
- BitSpinCasino: Secured media coverage in Investing.com, Benzinga, and CryptoNews, driving 10x organic traffic growth through high-authority backlinks
- Betmode: Generated 500,000 Twitter impressions through influencer campaigns with 2.5% engagement over three months
- Bag Win: Delivered $11,297 in player deposits from $8,000 Meta ad spend (1.3x ROMI) despite platform restrictions on gambling content
For iGaming operators needing compliant PR and marketing campaigns that deliver measurable results, explore our subscription packages.
Every PR strategy we build accounts for platform advertising restrictions and regulatory requirements across jurisdictions. Our goal is to help iGaming brands secure legitimate media coverage and maximize marketing ROI in regulated markets.
| Details | Information | |
| 📍 Location | London, New York, Dubai, Singapore, Hong Kong, Vilnius | |
| ⏳ Founded | 2017 | |
| 👥 Team Size | 101-200 | |
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| 🔝 Best for | iGaming operators seeking integrated PR and marketing services with flexible subscription pricing and proven ROI in player acquisition | |
| 💸 Pricing | Starting at $3,200 per month | |
| 📁 Case Studies | View all case studies | |
| Book intro call with us | ||
✅ Why choose Ninja Promo
- Secured media coverage for casino brands in mainstream media through data-driven PR angles
- Integrated service delivery across PR, influencer marketing, paid advertising, and more eliminates multi-vendor coordination
- Subscription-based pricing with monthly flexibility allows budget scaling without long-term contract commitments
- Demonstrated profitability on advertising-restricted platforms, including Meta and Google within gambling compliance requirements
- Global team across six time zones provides continuous campaign optimization for international markets
2. Pure Digital PR
Pure Digital PR gets links from publications that won’t even open emails with “casino” in the subject line. The agency built its entire practice around one insight: publications that reject gambling ads will cover gambling stories when you pitch the right angle.
The agency’s BoyleSports campaign landed 90 high-DR links across mainstream publications by positioning the betting brand around consumer protection stories instead of promotional angles. For OddsMonkey, it secured coverage in lifestyle and technology sections by framing content around trending scams — topics editors welcome — while establishing the betting comparison site as an expert source.
Pure Digital PR runs both proactive data campaigns and reactive PR that capitalizes on breaking news. When sports events or regulatory changes hit headlines, it positions iGaming clients as industry authorities providing expert commentary.
| Details | Information |
| 📍 Location | Stockton-on-Tees, United Kingdom |
| ⏳ Founded | 2019 |
| 👥 Team Size | 2-10 |
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| 🔝 Best for | Betting brands needing high-authority placements from mainstream publications that reject gambling content |
| 💸 Pricing | Custom quote required |
| 📁 Case Studies | View case studies |
✅ Why choose Pure Digital PR
- Earned 90 high-DR links for BoyleSports from publications that normally ghost betting brands
- SEO and PR hybrid expertise ensures links deliver domain authority alongside brand awareness campaigns
- Reactive PR positions gambling clients as expert commentators on breaking industry news
- Transparent service model with honest assessments about regulated market realities
Pure Digital PR solves the core problem every iGaming operator faces: getting quality publications to link when most won’t respond to pitches.
3. Digital Footprints
Digital Footprints has spent nearly 20 years doing one thing: iGaming marketing. The Glasgow-based agency works exclusively with casino operators, betting platforms, gaming suppliers, and gambling affiliates — building the kind of vertical expertise that generalist agencies can’t fake.
The agency handles everything from SEO and content marketing to complete brand overhauls for struggling properties. For Casino Kings, it executed a full rebrand and technical rescue of a neglected white-label casino site in six weeks, turning a functionally broken platform into an optimized brand with measurable traffic improvements. Its work with Vivo Gaming delivered multi-lingual website redesign paired with SEO strategy for the live dealer provider, addressing both technical optimization and content localization across regulated markets.
Digital Footprints focuses on sustainable growth and PR strategies that survive regulatory scrutiny. With 72% of Americans now encountering responsible gaming messaging (up from 56% in 2022), the industry’s credibility push is reaching audiences — and operators need PR that positions them on the right side of that conversation. Managing director Sharon McFarlane has established strong industry standing through her leadership and the agency’s “Footprints in the Market” interview series featuring iGaming executives—the kind of industry connections that open doors most PR firms can’t access.
| Details | Information |
| 📍 Location | Glasgow, Scotland, United Kingdom |
| ⏳ Founded | 2010 |
| 👥 Team Size | 11-50 |
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| 🔝 Best for | iGaming operators and suppliers needing comprehensive PR and marketing with nearly 20 years of vertical specialization |
| 💸 Pricing | Custom quote required |
| 📁 Case Studies | View case studies |
✅ Why choose Digital Footprints
- Two decades focused exclusively on iGaming means it understands compliance requirements and player psychology that generalist agencies miss
- Full-service capabilities from press releases through brand development eliminate vendor coordination across multiple specialists
- Proven track record rescuing troubled properties — transformed Casino Kings from broken platform to optimized brand in six weeks
- Industry recognition and connections provide strategic advantage — managing director named among Most Influential Women in iGaming
Digital Footprints works for operators who need more than surface-level PR — it rebuilds reputations and fixes fundamentally broken digital properties.
4. The Digital PR Agency
The Digital PR Agency runs on a simple premise: no contracts, guaranteed deliverables, or you don’t pay. The UK-based operation specializes in link building for challenging industries where traditional public relations firms either won’t take the work or can’t deliver results.
The agency focuses on data-driven campaigns, reactive commentary, and expert positioning for gambling brands that struggle with link acquisition. It works with casino affiliates, betting platforms, and operators across multiple regulated markets. The no-contract structure with guaranteed link minimums sets it apart from traditional PR retainers.
The Digital PR Agency offers three pricing tiers with guaranteed minimum links above DR35+, paid in three-month installments. Its decade of experience and relationships with over 9,000 journalists provide access to media opportunities that newer iGaming PR agencies can’t replicate.
| Details | Information |
| 📍 Location | United Kingdom |
| ⏳ Founded | N/A |
| 👥 Team Size | 2-10 |
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| 🔝 Best for | Gambling brands needing high-volume link building with guaranteed deliverables and no long-term contracts |
| 💸 Pricing | Starts at $1000/month |
| 📁 Case Studies | See case studies |
✅ Why choose The Digital PR Agency
- No-contract model with guaranteed link deliverables removes campaign risk — you know exactly what you’re getting
- Built 1,000+ link portfolios for gambling brands from publications like Rolling Stone and Fox News
- Decade of journalist relationships (9,000+) unlocks opportunities newer agencies can’t access
- Specializes in earning links from publications that explicitly restrict gambling content through strategic positioning
This Digital PR Agency works for operators tired of vague “brand awareness” promises — it delivers specific link counts with specific quality thresholds.
5. GameOn
GameOn has been working the iGaming circuit for over 20 years from its Isle of Man headquarters. What started as a traditional PR shop has morphed into something bigger — full-service marketing with a specialty in B2B gambling companies that need strategic guidance but can’t justify (or find) a full-time CMO.
That fractional CMO piece matters more than it sounds. Founder Sarah Blackburn was named one of the 10 Most Influential Women in iGaming, and the agency recently brought on Alex Wilson — 15 years at Microgaming and Apricot Investments — to lead that service. You get executive-level thinking without the executive-level salary, which solves a real problem for gaming suppliers and operators stuck between “we need strategic direction” and “we can’t afford to hire someone who knows what they’re doing.”
Beyond the standard PR and media relations grind, GameOn runs digital marketing campaigns, manages booth presence at conferences like ICE Barcelona, and offers a market intelligence service called GO Intel. The intelligence piece matters when new regulations drop and you need to know what competitors are planning before they announce it — not after everyone else already knows.
| Details | Information |
| 📍 Location | Isle of Man |
| ⏳ Founded | 2009 |
| 👥 Team Size | 11-50 |
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| 🔝 Best for | B2B iGaming companies needing strategic marketing leadership without full-time executive overhead |
| 💸 Pricing | Custom quote required |
| 📁 Case Studies | Contact for case studies |
✅ Why choose GameOn
- Two decades in B2B iGaming means connections across operators, suppliers, and regulatory bodies most agencies can’t access
- Fractional CMO service delivers executive strategy without the salary — useful for startups and companies scaling up
- Full-service capabilities eliminate vendor juggling across PR, creative, events, and strategic planning
- GO Intel market intelligence provides competitive analysis and trend forecasting for fast-moving regulatory environments
GameOn works for gambling companies tired of tactical agencies that can’t think strategically — or strategic consultants who can’t execute
How We Ranked the Best iGaming Marketing Agencies
We didn’t pick agencies based on who has the prettiest website or sends the most LinkedIn connection requests. These five earned their spots through documented results for betting and casino brands in markets where most PR firms refuse to work.
Here’s what mattered:
| Criteria | What We Looked For |
| Verified Results | Case studies with numbers – links earned, publications secured, traffic increases. Vague “brand awareness” claims didn’t cut it |
| iGaming Specialization | Years working exclusively with gambling operators, not agencies that dabble in casino marketing between SaaS clients |
| Service Depth | Whether the agency handles just media relations for iGaming or integrates PR with content strategy and digital advertising platforms |
| Regulatory Knowledge | Understanding of advertising restrictions across jurisdictions – critical for crisis communication and compliant campaigns |
| Pricing Transparency | Clear pricing structures and flexible terms beat vague retainers with mysterious deliverables |
Some agencies specialize in high-volume link building. Others focus on thought leadership and positioning betting brands as industry experts. We noted these differences so you can match capabilities to what you need — whether that’s reputation building in iGaming industry or communications strategy that survives regulatory scrutiny.
Grow Player Trust and Market Reach with Proven PR Experts
Most iGaming PR agencies talk about brand awareness. The five on this list deliver measurable results — press coverage that drives traffic, links that boost domain authority, and reputation management that builds player trust in regulated markets where credibility determines everything.
Choosing the right iGaming PR agency depends on what you need solved. High-volume link building? Data-driven campaigns? Fractional CMO guidance? Match your challenges to agency strengths instead of picking whoever pitches hardest. Some specialize in earning placements from mainstream publications that reject gambling content. Others excel at positioning betting brands as thought leaders through expert commentary and reactive PR.
The difference between agencies that deliver and those that collect retainers comes down to iGaming PR expertise. Can they navigate advertising restrictions? Do they have journalist relationships that open doors traditional pitches can’t? Have they proven they can secure press releases for online casinos in publications that matter?
Ready to build a reputation that converts browsers into depositing players? Book a call with our team and let’s map out a PR strategy that works within your regulatory reality.
