10 Best Automotive Marketing Agencies Helping Car Dealers Drive Sales

10 Best Automotive Marketing Agencies Helping Car Dealers Drive Sales
Table of content
16 mins read
Table of content

An automotive marketing agency is a firm that provides comprehensive marketing services to car dealers, OEMs, and automotive brands. They research and optimize marketing strategies, manage promotional channels, and help automotive companies attract and convert more leads.

Car dealerships focus on sales, which is why dealers often hire automotive marketing agencies to direct leads to their business. In fact, 82% of automotive purchasing decisions are influenced by digital marketing (Allied Market Research). Since it’s an extremely competitive industry, car dealers partner with marketing specialists to help them stay ahead of their competition and relevant in their region. 

If you manage a dealership and are looking to boost engagement or sales, we’ve curated a list of the top automotive digital marketing companies for local and international businesses. We’ve evaluated their services and reviews, highlighting the unique characteristics that stand out for each one. Use this list to support your research and find the best agency for your business.

List of the Top Automotive Marketing Companies

Below is a list of the leading automotive digital marketing agencies for car dealerships. We prioritized those that offered a range of marketing services and evaluated client reviews and case studies to source the best partners.

Company Experience Clutch Rating Pricing Best For Digital Marketing Services Notable Results
Ninja Promo 8+ 5 Starts at 4,000/month Car dealerships looking for a versatile agency that provides a full-cycle of digital marketing services
  • Social Media
  • Paid Advertising
  • Content Marketing
  • Digital Design
Boosted audience reach by 25% and improved brand recognition by 8%
Click Here Digital 30+ 5 Pricing upon request Car dealers who want to utilize streaming audio and video advertising services.
  • Search Engine Marketing
  • Connected TV
  • Streaming Audio Advertising
  • Display & Video Advertising
Increased overall impressions by 42% and decreased cost-per-click by 32%
Koozai 20+ N/A Pricing upon request Car dealers who want to boost their online presence through search engine marketing. 
  • AI Marketing
  • SEO
  • Brand Support
  • Content Marketing
Generated a 242% increase in organic traffic with a 28% increase in PPC conversions
Driven Marketing 3+ N/A Pricing upon request Car dealers who are looking for photography and videography services. 
  • Web Design
  • Search Engine Marketing
  • Social Media Advertising 
  • PFF Installers
Produced over 500 marketing-qualified leads through website forms
Oceros. 3+ N/A Pricing upon request Car dealers who want to utilize both out-of-home and digital marketing services. 
  • Out-of-home Marketing
  • Print & Point of Sale
  • Campaign Optimization
  • Marketing Consulting
Produced print media ads for brands like Nissan and BMW
SevenAtoms 14+ 5 Pricing upon request Automotive brands like OEMs, repair shops, fleet managers, and e-commerce retailers. 
  • Demand Generation
  • E-commerce
  • A/B Testing
  • Downloadable Content
Increased ecommerce revenue by more than $24 million
Stream Companies 30+ N/A Pricing upon request Car dealers who want to partner with a large agency with plenty of industry experience. 
  • AI Marketing
  • SEO
  • Brand Support
  • Content Marketing
Launched video advertising campaigns for brands like Ford and Toyota
Beach Marketing 16+ N/A Pricing upon request B2B automotive brands that sell products at different stages of the car-buying journey.
  • Event Marketing
  • Marketing Strategy
  • Content Marketing
  • Website Design
Built a new website from the ground up that increased total web-based conversions
Timmermann Group 23+ 5 Pricing upon request Car dealers that are looking for SEO and PPC marketing services.
  • AI SEO
  • PPC
  • Social Media Management
  • CRO
Increased organic traffic by 120% and maintained a 15% website conversion rate
Bird Marketing 16+ 5 Pricing upon request Car dealers that want to attract more visitors to their website.
  • SEO
  • PPC
  • Web Hosting
  • Web Support
Produced over 10K conversions with a 8% click-through rate

1. Ninja Promo

Ninja Promo

Ninja Promo is a full-service digital marketing company that offers a comprehensive suite of online advertising services. The team specializes in partnering with car dealerships and have a proven track record of success with both local and international clients. From online sales growth to multi-channel marketing campaigns, Ninja Promo understands the automotive industry and knows how to boost ROI.

Our company operates on a subscription-based marketing model, allowing more flexibility for when and how clients use their hours. We provide access to a team of online marketing professionals who stand by to help you achieve short- and long-term marketing goals. This is important for automotive brands that require quick responses and results.

Since most car buyers research your brand online, we prioritize conversion-focused marketing that generates dealership marketing leads. For example, one of our clients, DiMarca Rental Car, achieved the following results: 

  • 25% increase in audience reach and social media engagement 
  • 10% future rental increase among locals
  • 8% increase in brand recognition among tourists

We offer a full-cycle of automotive digital marketing services. Our team helps you build engaging automotive marketing campaigns for your business. Whether you need help with social media, content to promote your business, or strategy and consulting, our agency has the tools and skills needed to boost ROI. If you want to attract more in-market auto buyers, reach out to learn more about our approach. 

Details Information
📍Location London, New York, Dubai
⏳Founded 2017
🧑‍💻Team Size 101-200
💻Key Services
  • Digital Marketing Strategy
  • Social Media
  • Paid Advertising
  • Content Marketing
  • Digital Design
  • Search Engine Optimization
  • Strategy & Consulting
  • Email Marketing & Automation
  • Conversion Rate Optimization
💼Top Clients
  • Dimarca Rental Car
  • Burger King
  • HTX
  • Abodos Invest
  • TradeApp
  • Impossible Cloud
🔝Best for Car dealerships looking for a versatile agency that provides a full-cycle of digital marketing services
💸Pricing Starts at $4,000/month See pricing
📁Case Studies See case studies

Why choose us

  • We offer a full-cycle of services and provide a team of professionals who specialize in automotive marketing channels. 
  • Our subscription model is flexible, which aligns with most car dealership workflows.
  • Ninja Promo designs results-driven marketing campaigns for auto dealers and other businesses in the automotive sector.
  • We leverage AI technology like smart bidding to maximize the output and return of your marketing campaigns. 

2. Click Here Digital

Click Here Digital

Click Here Digital is an agency that provides automotive digital marketing services like search engine marketing and social media advertising. They have over 30 years of experience working with car dealerships, and they utilize ClickIQ, a custom-built marketing intelligence platform. This software allows them to dive deeper into your marketing performance and make real-time changes that lead to stronger campaigns. 

Click Here Digital also provides video marketing services for connected TV and other streaming platforms. This is critical because most automotive buyers watch video content to research car dealerships. Working with an automotive digital marketing agency like Click Here Digital enables you to connect with customers on visual storytelling channels, helping you engage buyers in a more effective, meaningful way. 

Details Information
📍Location Louisiana, Florida
⏳Founded 1993
🧑‍💻Team Size 51-200
💻Key Services
  • Search Engine Marketing
  • Connected TV
  • Streaming Audio Advertising
  • Display & Video Advertising
  • Social Media Management
  • Email Marketing
  • Graphic Design
💼Top Clients
  • Stellantis
  • Subaru
  • Morgan Automotive Group
  • Hendrick Auto Group
  • Southeast Toyota
🔝Best for Car dealers who want to utilize streaming audio and video advertising services.
💸Pricing Contact the agency for pricing
📁Case Studies See case studies

Why choose them

  • The agency uses its own custom-built digital marketing platform. 
  • Click Here Digital is an OEM-certified digital marketing partner. 
  • They provide automotive marketing services for both RV and trailer dealerships. 

3. Koozai

Koozai

Founded in 2006, Koozai is a digital automotive marketing company that operates primarily in the United Kingdom. This agency specializes in SEO, which is important for car dealers because most buyers start their research online. By boosting your search presence on Google and Bing, it’s easier for local clients to find your company and review your inventory. 

Koozai provides a team of experienced writers who produce and edit your digital marketing campaign. These marketing professionals craft content like social posts and webpages that help you stand out from competitors. Not only does this digital marketing strategy contribute to SEO, but it establishes a distinct brand voice for your business that’s unique from other car dealers. 

Details Information
📍Location Hampshire, London, Lancashire
⏳Founded 2006
🧑‍💻Team Size 11-50
💻Key Services
  • AI Marketing
  • SEO
  • Brand Support
  • Content Marketing
  • Paid Search & Social
  • Web Design
  • Public Relations
💼Top Clients
  • Protyre
  • MSG Cars
  • CarTake Back
  • Tui
🔝Best for Car dealers who want to boost their online presence through search engine marketing. 
💸Pricing Contact the agency for pricing
📁Case Studies See case studies

Why choose them

  • The agency provides a free website review to analyze its strengths and weaknesses.
  • Their team offers PPC services for Google, Meta, Bing, and Amazon.
  • Koozai has an experienced PR team that can manage your online reputation.

4. Driven Marketing

Driven Marketing

The owners of a car repair service founded this digital automotive marketing company. In other words, the agency doesn’t just have a track record of working with car dealerships; they also have firsthand experience working in the automotive industry. While the team may be small, this experience helps them align with your marketing goals and work better with your company. 

Driven Marketing provides web design services for car dealerships and PPC solutions, including Google and Meta advertisements. With the majority of automotive advertising budgets going to digital ads, these paid services are key to getting the word out about your business. Driven Marketing can help you launch your first campaign or fine-tune your current strategy to generate more business.

Details Information
📍Location Worcester, England
⏳Founded 2023
🧑‍💻Team Size 2-10
💻Key Services
  • Web Design
  • Search Engine Marketing
  • Social Media Advertising 
  • PFF Installers
  • SEO
  • Creative
  • Ecommerce
💼Top Clients
  • The Vehicle Doctor
  • Devout Detailing
  • Auto Bodyworx
🔝Best for Car dealers who are looking for photography and videography services. 
💸Pricing Contact the agency for pricing
📁Case Studies See case studies

Why choose them

  • This agency specifically works with automotive brands, giving them specialized industry experience.
  • A smaller team means more personal service and hands-on partnerships.
  • Driven Marketing partners with PFF installers.

5. Oceros.

Oceros.

Oceros. is an automotive marketing agency that provides both digital and out-of-home advertising services. Their team has over 30 years of experience and works with brands both in the UK and internationally. This organization is part of a larger parent agency, which gives it access to multichannel marketing services such as sales event planning and marketing analytics.

Oceros. focuses primarily on creative advertising. Whether you want to promote your business online or in-person, their team handles everything from copywriting to design and artwork. This satisfies an important need for car dealerships, as most dealers do not have in-house marketing teams that can produce their own visuals. 

Details Information
📍Location Manchester, UK
⏳Founded 2023
🧑‍💻Team Size 2-10
💻Key Services
  • Out-of-home Marketing
  • Print & Point of Sale
  • Campaign Optimization
  • Marketing Consulting
  • Video Production
  • 3D Rendering
  • Sales Training
💼Top Clients
  • Holdcroft
  • Ford
  • Honda
🔝Best for Car dealers who want to utilize both out-of-home and digital marketing services. 
💸Pricing Contact the agency for pricing
📁Case Studies See case studies

Why choose them

  • Oceros. offers print media services like newspaper ads and billboards.
  • This agency tracks your performance and provides detailed reports routinely.
  • Their campaign services support both new and used car dealers. 

6. SevenAtoms

SevenAtoms

SevenAtoms provides automotive digital marketing services that have generated over $500 million in ad revenue for car dealers. Their team has nearly 10 years of experience and has partnered with companies across the automotive industry, including OEMs, repair shops, and e-commerce retailers. They’ve also crafted industry-specific digital marketing campaigns that target specific buyers like fleet managers and parts shoppers. 

SevenAtoms also offers AI marketing services that combine human creativity with AI-powered insights. This helps them provide full-funnel marketing for automotive businesses because they can craft messages that align with each step in the auto buyer’s journey. Whether it’s a paid ad or organic content marketing, SevenAtoms helps you improve online sales growth and attract more customers to your brick-and-mortar locations.

Details Information
📍Location Dublin, CA
⏳Founded 2012
🧑‍💻Team Size 11-50
💻Key Services
  • SEO
  • AI Marketing
  • LinkedIn Marketing
  • Demand Generation
  • E-commerce
  • A/B Testing
  • Downloadable Content
💼Top Clients
  • Sealskin Covers
  • Revecent
  • Efactor
🔝Best for Automotive brands like OEMs, repair shops, fleet managers, and e-commerce retailers. 
💸Pricing Contact the agency for pricing
📁Case Studies See case studies

Why choose them

  • Oceros. works with different types of automotive brands, not just car dealers.
  • This company uses AI automation to supplement its marketing services.
  • Their social media services include LinkedIn advertising.

7. Stream Companies

Stream Companies

Stream Companies is a marketing strategy agency that works with brands across multiple industries, including automotive. With over three decades of experience, they’ve not only worked with dozens of car dealerships but have forged industry-specific partnerships that support their automotive digital marketing services. For example, they have OEM partnerships with over 20 car brands, including companies like BMW, Ford, and Volkswagen. 

Stream Companies has also partnered with DealerOn to provide enhanced digital marketing tools to car dealerships. By combining their full-cycle services with DealerOn’s automotive software, they create campaigns that drive both organic and paid traffic to your website. Since over 5,000 dealerships use DealerOn to promote their business, Stream Companies helps them get even more out of the software by supplying their creative and strategic experience. 

Details Information
📍Location Philadelphia, PA
⏳Founded 1996
🧑‍💻Team Size 500-1000
💻Key Services
  • AI Marketing
  • SEO
  • Brand Support
  • Content Marketing
  • Paid Search & Social
  • Web Design
  • Public Relations
💼Top Clients
  • Bob Smith Mini
  • Maguire’s Auto Group
  • Sir Walter Chevrolet
  • Group 1 Automotive 
🔝Best for Car dealers who want to partner with a large agency with plenty of industry experience. 
💸Pricing Contact the agency for pricing
📁Case Studies See case studies

Why choose them

  • Stream Companies is a larger agency that’s well-known in the automotive industry.
  • Their partnership with DealerOn benefits local car dealerships.
  • Their social media services extend to TikTok and Instagram Reels.
Steer your way to more customers
Marketing is like a roadmap to sales. Work with Ninja Promo to find the best leads for your business and advertise to buyers who are actually interested in your inventory. Our digital marketing services not only increase the online presence of your brand, but also help you nurture leads into qualified buyers who turn into repeat customers over time.
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8. Beach Marketing

Beach Marketing

Beach Marketing is a B2B automotive marketing agency that specializes in working with different phases of the automotive supply chain industry. Their services focus on growth marketing and finding ways to speed up your sales cycle to generate more revenue. Whether it’s through e-commerce or OEM partnerships, Beach Marketing understands the B2B buyer’s journey as well as how parts are bought and sold through each step of the auto supply chain. 

With nearly 20 years of experience, Beach Marketing has developed a “6-stage buying cycle” for B2B automotive brands. This approach helps them develop full-funnel, digital marketing solutions for your business and helps buyers discover, purchase, and advocate for your products and services. By standardizing the buyer’s journey, Beach Marketing targets the right people at the right time, ensuring you’re constantly generating leads and closing sales for your business.

Details Information
📍Location Northampton, UK
⏳Founded 2008
🧑‍💻Team Size 5-10
💻Key Services
  • Event Marketing
  • Marketing Strategy
  • Content Marketing
  • Website Design
  • Branding
  • Lead Generation
  • B2B Marketing
💼Top Clients
  • Pro-Align
  • SIS
  • Franklin
  • Koyo
🔝Best for B2B automotive brands that sell products at different stages of the car-buying journey.
💸Pricing Contact the agency for pricing
📁Case Studies See case studies

Why choose them

  • As a B2B brand, this agency supports a wide range of automotive businesses. 
  • Beach Marketing provides event marketing for trade shows and conferences. 
  • This agency offers lead nurturing that guides customers through the B2B buyer journey.

9. Timmerman Group

Timmerman Group

Located in the U.S., the Timmerman Group is an agency that provides a range of promotional and advertising services, including auto dealer marketing. Their digital marketing efforts are conversion-focused, meaning they don’t just generate traffic for your website; they devise campaigns that lead to phone calls, foot traffic, and sales.

Their core marketing services are built around SEO and automotive PPC. Since most car buyers start their research on Google or Bing, these services are key to connecting with your target audience online. Not only do they provide customizable options for timing and targeting, but they also help you engage people at the start of the customer journey, where they’re more likely to consider your brand.

Details Information
📍Location St. Louis, MO
⏳Founded 2003
🧑‍💻Team Size 11-50
💻Key Services
  • AI SEO
  • PPC
  • Social Media Management
  • CRO
  • Marketing Analytics
  • Website Maintenance
  • Website Design
💼Top Clients
  • H-E Parts International
  • Telle Tire & Auto Centers
  • Martian Car Wash
  • Surdyke Harley Davidson
🔝Best for Car dealers that are looking for SEO and PPC marketing services.
💸Pricing Contact the agency for pricing
📁Case Studies See case studies

Why choose them

  • Their web team will manage your website and update it over time.
  • They use a flywheel marketing approach to organically attract and retain buyers. 
  • The Timmermann Group utilizes AI to improve search engine optimization. 

10. Bird Marketing

Bird Marketing

Bird Marketing offers several marketing services, one of which is car dealership marketing. This agency prioritizes digital campaigns as well as local and international SEO services. From geo-targeting to website optimization, this automotive digital marketing agency provides everything you need to promote your dealership online. 

One of the most important services offered is email marketing. Emails have a very strong ROI for automotive businesses and can help you connect with customers at specific times while providing a direct link to specific pages on your website.

Details Information
📍Location London, New York, Toronto
⏳Founded 2010
🧑‍💻Team Size 11-50
💻Key Services
  • SEO
  • PPC
  • Web Hosting
  • Web Support
  • Branding
  • UI/UX
  • Web Design
💼Top Clients
  • Essex Turbos
  • Aramex
  • Micabi
  • Howe Robinson Partners
🔝Best for Car dealers that want to attract more visitors to their website.
💸Pricing Contact the agency for pricing
📁Case Studies See case studies

Why choose them

  • Bird Marketing can build, manage, and maintain your automotive website.
  • Their marketing strategy uses retargeting ads to engage repeat buyers. 
  • The custom email campaigns can be automated for continuous communication. 

Key Questions to Ask Before Hiring an Automotive Marketing Agency

Hiring an automotive digital marketing company is like buying a car. You have to do your research and even test drive (or interview) a few agencies before finding the right one. Every agency has its own services and experience, so it’s important to ask questions and vet the best ones that offer digital marketing for car dealerships.

To help, here are a few key questions to ask before hiring a marketing agency:

  • What type of automotive companies do you typically work with?
  • Who will work on our campaigns? How often will they update them?
  • How do you measure success for car dealers?
  • How does your pricing structure work?
  • What is your average response time?
  • How do you keep your clients informed on your progress?

These questions will help determine if the agency’s services, experience, and budget are right for your business. Look for answers that demonstrate industry expertise and tangible examples of success.  

Criteria for Selecting the Right Marketing Agencies for Automotive Businesses

The best marketing outsourcing services provide services that are tailored specifically to automotive brands. They not only offer professional marketing services, but also understand the nuisances of car buying and the automotive industry. 

Here is more information about how to choose marketing agency:

Criteria Why It Matters
Featured Services Agencies should offer fundamental digital marketing services like PPC, social media management, email marketing, web design, content, SEO, and reporting.
Industry Experience Marketing agencies should understand the automotive industry as well as the ins and outs of car buying. This helps them craft stronger, more effective campaigns. 
Case Studies Agencies should have a portfolio of proven success stories relevant to the automotive industry. It should instill confidence that they can help your company succeed. 
Client Reviews & Testimonials Reviews should show that clients are happy with their experience and whether they would recommend the agency to other companies. 
Partnerships Partnerships are critical in the automotive industry. Being a certified OEM partner means that you’re approved to offer marketing services by specific car brands.
Clutch Rating This refers to the agency’s rating on Clutch.co, a B2B review platform. These reviews are vetted and verified to ensure accuracy. 
Pricing Pricing should be competitive with industry standards, ensuring maximum ROI.

What Clients Commonly Miss When Partnering with Automotive Marketing Specialists

There’s a lot to consider when hiring a digital marketing agency for automotive industry, so it’s important to learn how to outsource marketing successfully. Finding the right partner not only saves time, but ensures a mutually beneficial relationship for both companies. 

Here’s what clients commonly overlook when they hire an automotive marketing service. 

What Clients Miss Why It Matters
Expecting immediate results Most marketing campaigns need time to take effect. Expecting immediate results will often leave you disappointed and frustrated.
Relying on marketing to close deals Marketing helps you build your brand and attract interested buyers. It’s still up to your sales team to close deals.
Not updating your marketing campaigns Marketing isn’t “set it and forget it.” You need to fine tune your campaigns for consistent results. 
Ignoring current events and seasonality  The automotive industry can be volatile and sometimes outside factors (news, policies, weather) will impact performance.
Underbudgeted versus saving money While marketing agencies should maximize your ROI, you have to make a real investment to get the best results. The more you put in, the more return you will get out of it.
Too frequent of changes to campaigns If you’re constantly making changes, it’s hard to tell what is working and what isn’t for your brand.
Lack of a full-funnel approach If you’re only focused on generating leads, you limit your touch points and become reliant on demand that others generate.

Final Thoughts

Automotive companies are driven by sales, which is why outsourcing advertising to an automotive digital marketing company makes sense for most e-commerce brands and car dealerships. With the right support, the sales team can focus on closing deals, while the marketing agency builds the brand, attracts buyers, and nurtures leads for the business. Use this list to compare the top automotive marketing companies and inform your research so you can partner with the best match for your business.

FAQs:

The key benefits of digital marketing include lead generation, brand visibility, reputation management, and content creation. This ultimately produces more leads for your business and helps you close more deals.
A good marketing strategy will feed your offline sales and generate showroom traffic. It should create a “funnel” that directs buyers from your digital channels (website, social media, etc.) to your showroom floor.
Yes. Most automotive agencies provide localized services that help smaller dealers compete with larger brands in their area. They use strategies like geotargeting and segmentation to advertise to the right buyers in your region.
Is your marketing strategy full-wheel drive?
If you’re only selling to customers who walk through your front door, you’re missing a huge opportunity to promote your business. Partner with Ninja Promo to grow your brand online and build a stronger reputation for your store. That will drive more in-person sales and increase the digital footprint of your website.
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