The number of email users will reach 4.8 billion people by 2027. Moreover, the average email open rate for software companies is more than 35%.
Well-crafted email campaigns allow for direct and personalized communication. It helps SaaS companies convert free trial users into paying customers, reduce churn, and increase monthly recurring revenue.
Choosing the best SaaS email marketing agency to craft relevant, automated, and professionally designed emails helps you reach your target prospects.
This article lists the top SaaS email marketing services for creating highly engaging email campaigns and increasing your monthly recurring revenue.
List of the Best SaaS Email Marketing Agencies
Here are the leading full-service SaaS email marketing agencies for software brands:
1. NinjaPromo
Yep, that’s our agency! We are one of the best email marketing agencies for SaaS companies to help you capture the attention of your target audience. Why shouldn’t you doubt it?
We turn every email campaign into a performance machine, built on A/B testing, behavioral insights, and real-time analytics. Instead of guessing, we constantly refine what works to make every next send stronger than the last.
Instead of creating generic campaigns, we identify your audience pain points to prepare an audience-centric SaaS marketing strategy for maximum engagement. Our all-in-one marketing subscription offers a full-growth SaaS product promotion strategy. From email marketing and SEO to SMM and digital PR, you can work with our expert SaaS marketers for product-led growth.
| 📍Location: New York, London, Dubai, Singapore, Hong Kong, and Vilnius | ⏳Founded: 2017 | 🧑💻Team Size: 101-200 |
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| 🔝Best for: SaaS companies looking for a full-service marketing partner to promote software-as-a-service products. | 💸Pricing: Starts from $60 per hour. | 📁Case Studies: View all case studies. |
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✅Why Choose Us?
- Our email marketing approach is built around your SaaS funnel. Every sequence is personalized to user behavior, lifecycle stage, and product engagement to drive real results.
- By subscribing to our marketing plans, you’ll get access to competitive pricing and a full team of professionals entirely at your disposal.
- Our SaaS marketing services combines the power of emails with other digital channels, such as PPC, social media, SEO, digital PR, and 30+ other marketing services.
- You’ll benefit from fast turnaround times and transparent reporting that scale as your software business grows.
Not all leads are the same. Some are new subscribers, others are returning visitors, and some are past buyers considering another purchase. We use real-time data, AI-driven insights, and behavioral tracking to personalize emails and segment leads. By sending the right message at the right time, our SaaS email marketers help software businesses boost engagement rates, nurture leads, and increase conversions.
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2. NUOPTIMA
Nuoptima is one of the top SaaS email marketing services to help software brands attract new customers and reduce churn rate. They have worked with over 70 SaaS companies to increase their user base.
Their team crafts targeted SaaS email campaigns throughout the marketing funnel to drive conversions and accelerate growth. By analyzing customer behavior, they prepare data-driven emails to upsell and increase revenue.
They also offer detailed reports, giving you real-time insights into the success of your email messages. You can connect with their team on Slack and check performance via live dashboards.
| 📍Location: Barnet, United Kingdom and New York, USA | ⏳Founded: 2019 | 🧑💻Team Size: 11-50 |
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| 🔝Best for: Early-stage startups and established enterprises looking for product-led growth via email promotion. | 💸Pricing: $25 – $49 / hr | 📁Case Studies: View all case studies. |
✅Why Choose Them?
- They perform a detailed analysis of the USP of your SaaS products or services to craft a SaaS email strategy that nurtures leads and improves product conversions.
- Their team helps to design a series of emails, such as welcome series, abandoned cart, upsell, product specific, and other emails for the entire buyer journey.
- They run automated email sequences for key events and work on improving performance metrics like LTV, MRR, list growth, rate, CAC, and ROI.
3. Conversion Factory
Conversion Factory is a SaaS email marketing agency helping software companies craft high-converting web mails. They use a proven email workflow to help you generate sales-qualified leads.
From product launches and onboarding series to new feature announcements and A/B testing, they can work on a number of email types to reach your target market.
Their team of senior SaaS marketers, designers, and email copywriters prepare engaging electronic mails to drive conversions. They are collaborative, transparent and offer faster turnaround times in days, not weeks.
| 📍Location: San Diego, CA, US | ⏳Founded: 2023 | 🧑💻Team Size: 2-10 |
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| 🔝Best for: SaaS brands looking for a complete product-as-a-marketing subscription to improve their ARR. | 💸Pricing: Their product marketing subscription starts from $6000 per month. | 📁Case Studies: Get in touch with them for custom pricing. |
✅Why Choose Them?
- Before beginning the work on email campaigns, they understand who your ideal customer base is. You can share your customer interview recordings, product demo videos, surveys, and testimonials to help you prepare a great copy.
- They regularly test various elements like mail body, subject lines, signature, CTA, and other parts to optimize open rates, CTRs, and conversions.
- You can pick a subscription plan according to your needs and make a request. On average, all requests are fulfilled within 2-3 business days.
4. Xander Marketing
Xander Marketing is a SaaS email marketing agency that offers well-executed email campaigns for growth-driven SaaS firms. They have worked with 200+ SaaS businesses globally.
From designing your email to preparing engaging copies and executing them with full perfection, they manage every aspect of successful email programs. By leveraging data, they ensure your custom emails hit your audience’s inboxes at the right time.
They keep their strategies flexible and use different email marketing software based on your unique growth KPIs. Their team knows the best practices to fine tune your emails to maximize your return on investment.
| 📍Location: Kent, United Kingdom | ⏳Founded: 2009 | 🧑💻Team Size: 2-10 |
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| 🔝Best for: Small and medium-sized B2B Software-as-a-Service businesses looking for an experienced team of marketers to achieve their email campaign objectives. | 💸Pricing: $100 – $149 / hr | 📁Case Studies: View all case studies. |
✅Why Choose Them?
- They send hundreds of campaigns each year and offer ongoing testing and reporting. Their team designs the most-impactful email elements and messaging needed to drive results.
- You can request a free consultation call where you can discuss your unique objectives and they will tell you how their email marketing experts can help you.
- Their team ensures your email’s average open and click-through rates consistently beat the industry average to help you get the best returns on your investments.
5. WeGrowth
Wegrowth is a full-stack email marketing agency for SaaS companies crafting targeted cold email outreach campaigns. They have over 10 years of experience in helping SaaS startups reach new revenue milestones.
Their team helps craft persuasive email messaging and tutorial videos to onboard more SaaS clients. They measure everything backed by real-time data. Accurate analytics tracking helps to ensure you don’t waste your budget on automated drip campaigns that don’t bring revenue.
| 📍Location: Belgrade, Vojvodina, Serbia | ⏳Founded: 2023 | 🧑💻Team Size: 11-50 |
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| 🔝Best for: Early-stage SaaS firms looking for a personalized email growth plan with full task tracking. | 💸Pricing: $50 – $99 / hr | 📁Case Studies: Contact them for case studies. |
✅Why Choose Them?
- Their team helps you cover the entire SaaS buyer journey phase from acquisition to retention and expansion via high-quality email campaigns.
- WeGrowth has helped its own startup, Infinity, reach 20,000 customers in under four years with early-stage organic growth campaigns, email, and content marketing.
- They use a powerful SaaS growth tool called Persona AI to refine your customer persona and prepare more effective marketing campaigns and content.
6. SeeResponse
SeeResponse offers revenue-generating email marketing services for SaaS companies. They focus on list quality to run responsive, beautiful, and targeted campaigns based on defined customer segments.
They constantly monitor the emerging SaaS industry trends and follow the modern email communication practices. Their team also takes care of various email regulations, such as the CAN-SPAM Act.
Their email marketing consultants manage daily operations, execution, and optimization of email campaigns to cover the full buyer journey of your target customers.
| 📍Location: McLean, Virginia | ⏳Founded: 2018 | 🧑💻Team Size: 11-50 |
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| 🔝Best for: B2B SaaS startups looking for end-to-end email marketing solutions. | 💸Pricing: $50 – $99 / hr | 📁Case Studies: View all case studies. |
✅Why Choose Them?
- SeeResponse builds and executes all kinds of email campaigns, such as newsletters, seasonal, re-engagement, promotional, or transactional.
- Specializing in email marketing, the agency provides expert guidance on how to fast grow your email list and maximize conversion rates. Their team has the knowledge and skills to help you develop emails using HTML, CSS, and proprietary scripting languages.
- They are driven by MarTech and have experience working with platforms, such as HubSpot, SendGrid, MailChimp, Campaign Monitor, Aweber, and more.
We segment your audience and send automated messages to them based on their actions. Our team also uses AI-driven analytics to track user activity and suggest relevant SaaS products or services to the right prospects at the right time. From customer onboarding emails to abandoned cart recovery, upsell, and cross messages, we craft responsive designs ensuring consistent engagement and higher revenue.
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7. SaaStorm
SaaStorm is a SaaS email marketing company that offers a data-driven approach to email design and delivery. They have generated over 1000 SQLs for SaaS businesses till date.
Their expert team crafts B2B SaaS email campaigns to improve your email deliverability and grow your MRR. From lead nurturing to re-engagement campaigns, they provide full-service management and measurable results.
Being quality-driven and results-focused, they never stop experimenting with new tools to keep your email designs and messaging ahead of your competitors
| 📍Location: Utrecht, Netherlands | ⏳Founded: 2023 | 🧑💻Team Size: 2-10 |
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| 🔝Best for: Revenue-focused B2B SaaS agencies looking for a zero-waste approach to email marketing. | 💸Pricing: $50 – $99 / hr | 📁Case Studies: View all case studies. |
✅Why Choose Them?
- They offer fully-customized packages and a 2-week discovery phase with no questions asked. You can see the results achieved during this phase before you partner with them.
- From email address segmentation to automation, optimization, and execution, they ensure your campaigns get good open rates, click-throughs, and conversions.
- You can engage with their team over Loom video calls for more clarity over campaign deliverables and strategies.
8. Cobloom
Cobloom is a UK-based SaaS growth company that connects subscription businesses with skilled service providers. They provide personalized matchmaking to help companies grow efficiently without needing large internal teams.
Cobloom connects SaaS brands with email marketing pros who really can set you apart from your competitors. They craft smart, personalized campaigns that keep users hooked, cut churn, and grow letter value.
| 📍Location: Wales, UK | ⏳Founded: 2016 | 🧑💻Team Size: 2-10 |
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| 🔝Best for: For SaaS businesses of all sizes | 💸Pricing: Custom pricing a t$4000 / mo | 📁Case Studies: No case studies. |
✅Why Choose Them?
- They offer a variety of pricing packages that scale based on the range and volume of services provided.
- Cobloom offers tailored recommendations and matches SaaS companies with marketing, sales, and customer service providers.
How Smart Email Marketing Campaigns Influence on SaaS Companies Growth
Therefore, your SaaS business needs relevant, user-centric, and automated email promotion campaigns to boost sales. Here are the top reasons why smart email campaigns are a must have for companies:
More Trial-to-Conversions
For software-as-a-service firms, the trial-to-paid conversion rate is a necessary growth metric. Many users sign up for a free trial but never explore the product fully, leading to missed revenue opportunities.
Reduction in Churn Rate
Many users cancel their SaaS subscription because they don’t fully utilize the product. Also, customers who haven’t logged in for weeks might be at risk of canceling. A well-timed email can bring them back before they churn.
Better Lead Nurturing
Many SaaS users need trust-building and gradual persuasion before committing to a paid plan. Lead nurturing email campaigns help guide potential customers through the buyer’s journey, ensuring they convert at the right time instead of slipping away.
Cost-Effective
Email marketing is budget-friendly and best for software startups looking for fast-track growth without spending a fortune. Automated emails are one of the most cost-effective ways to reach your target customers. With an average ROI of $36 for every $1 spent, email marketing delivers consistent and long-term value.
Our Methodology for Selecting the Best SaaS Email Marketing Agencies
We selected agencies based on expertise, automation capabilities, and past performance. Here is what we checked while preparing our list of the leading email automation agencies for SaaS:
| Factor | Why It Matters |
| SaaS-Specific Experience | SaaS has a longer sales cycle, so emails should educate, retain, and reduce churn. We chose agencies skilled in onboarding, upgrade, and retention flows. |
| Client Portfolio | We looked for SaaS-focused case studies showing how agencies helped startups, B2B software, or subscription models solve email-related sales issues. |
| Automation Capabilities | Agencies with strong automation skills were prioritized — including welcome, onboarding, upgrade, and retention flows using top SaaS email tools. |
| Budget | We considered agencies offering flexible pricing that suits SaaS companies of different sizes, from early-stage startups to growing enterprises. |
| Campaign Optimization & A/B Testing | Testing boosts opens and conversions. We selected agencies with structured A/B processes and behavioral personalization expertise. |
Turn Emails into Revenue for Your SaaS Business with NinjaPromo Team!
Ready to turn your emails into a growth engine? Team up with our SaaS-savvy email experts to boost retention and increase deliverability. Here’s how we create high-impact, perfectly timed email campaigns that truly convert:
✅Strategic SaaS Email Campaigns
Our SaaS email marketing strategy is built on data and customer behavior insights. We use proven platforms for effective email marketing for consistent performance.
✅Automated Journeys That Convert
We implement powerful automated workflows to guide your leads toward conversion. Whether it’s win-back emails or upsell campaigns, our automation handles it all, freeing up your internal team.
✅On-Brand, Conversion-Driven Design
Our team creates custom email templates that align with your branding and SaaS value proposition.
✅Comprehensive SaaS Marketing Subscription
Enjoy the convenience of an all-in-one marketing service. Our monthly plans include everything you need, from email and social to PPC and creative services.
Looking to discover top agencies in other industries? Check out our other top agency lists:
