The Software-as-a-Service (SaaS) market continues to experience rapid and sustained growth, driven by increasing demand across sectors and constant innovation. As reflected in the chart below, the upward trend in global SaaS adoption highlights its critical role:
It’s a market of opportunities and strong competition, so it’s important to use various marketing methods if you’re part of the SaaS industry. One good example is promotion through search engines.
Looking for higher Google rankings to grow your sales exponentially?
SaaS SEO is the best way to supercharge your software business growth journey. It helps to reduce CAC and convert more customers.
SaaS SEO agencies have a team of specialists in organic marketing who use different styles of content and link acquisition tactics in their marketing plan to boost your monthly recurring revenue.
So, which digital marketing agency is best for your software brand?
I have compiled a list of the finest SaaS SEO agencies that deliver comprehensive SEO services and track your SEO performance so that it constantly delivers an optimal ROI.
List of the Best SEO Agencies for SaaS Companies
| Company | Company Size | Experience | Clutch Rating | Price | Services | Notable Clients |
| NinjaPromo | 51-200 | 8+ | 4.8 | From $3,200 per month | Full Cycle of SEO Services, SEO Audit & Strategy | Credible, Intellectsoft |
| TripleDart | 11-50 | 5+ | No info | Prices upon request | Keyword Research, Local SEO | Pluto, Zeda.io |
| Kalungi | 51-200 | 7+ | No info | Prices upon request | SEO Audit, SEO Strategy | Bot Dojo, Hopskip |
| Victorious | 51-200 | 12+ | 4.8 | Prices upon request | SEO Audit, Keyword Research | GE Digital, SoFi |
| Skale | 51-200 | 5+ | 4.9 | Prices upon request | SEO Strategy, Link Building | Attest, Maze |
| SimpleTiger | 11-50 | 19+ | 4.9 | Fixed prices for service packages | Technical SEO, SEO Content Writing | Gelato, LeadPost |
| Accelerate Agency | 51-200 | 8+ | 4.8 | Prices upon request | Link Building, Onsite SEO | Dialpad, BookingLive |
| AUQ | 2-10 | 5+ | 4.9 | Prices upon request | WordPress SEO, Webflow SEO | AMPL, Yassa |
| Sure Oak | 11-50 | 8+ | 4.8 | Prices upon request | SEO, SEM | No info |
| Madx Digital | 11-50 | 5+ | 5.0 | Fixed prices for service packages | Technical SEO, Backlink Strategy | Good Annotations, Longvadon |
| HawkSEM | 51-200 | 19+ | 4.9 | Prices upon request | SEO Strategy, Local SEO | Apotheke, Honda |
Here are the top SaaS SEO companies for 2025 and ahead:
1. NinjaPromo
Yes, that’s us! We understand the unique challenges of SaaS businesses: long sales cycles, subscription models, and fierce competition. Our confidence isn’t just talk—it’s rooted in years of successful campaigns for our clients.
We don’t believe in generic SEO solutions. Our team crafts strategies tailored to SaaS-specific needs, focusing on driving organic traffic, boosting trial sign-ups, and supporting long-term customer retention.
Our marketing subscription is designed specifically to accelerate the growth of your business. Our pricing plans include everything from advanced SEO techniques to personalized SaaS marketing strategies. Choose the package that suits your goals and let us handle the rest!
| Details | Information |
| 🔗Website | Ninjapromo.io |
| ⏳Founded | 2017 |
| 📍Location | London, NY, Singapore, Dubai |
| 🧑💻Number of Employees | 51- 200 |
| ⚙️Key Services |
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| 📁Case Studies | View all case studies |
✅Why Choose Us:
- We understand that every SaaS company has a unique value proposition. We delve deep into a client’s offering, identifying what sets them apart, and then build marketing strategies that accentuate this distinctiveness.
- With a SaaS SEO team with extensive software industry experience, we don’t just apply generic marketing principles. We understand the impacts of the SaaS landscape, enabling us to develop strategies that seamlessly align with the latest software industry trends and tech customer behavior.
Whether you’re just starting your company or growing an existing one, NinjaPromo’s SEO services match your needs at every step. We help you find new ways to grow, get your site seen more often in search results, and gradually increase organic traffic. Let’s team up to move your business forward with effective SEO methods!
Contact Us
2. TripleDart
TripleDart is a leading B2B SaaS SEO company helping SaaS businesses boost their website traffic and SQLs.
Their proven strategies have worked for over 30 SaaS companies, and they provide a cost-effective solution with a team of qualified SEO professionals.
Their team of digital marketers helps you create a winning process that includes buyer persona research and website audit. The custom organic visibility improvement plan contains target keywords, content improvement strategy, and marketing KPIs.
| Details | Information |
| 🔗Website | Tripledart.com |
| ⏳Founded | 2020 |
| 📍Location | Bangalore, India |
| 🧑💻Number of Employees | 11- 50 |
| ⚙️Key Services |
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| 📁Case Studies | View all case studies |
✅Why Choose Them:
- They have a proven track record with over 100 clients across 12 countries, showcasing their expertise in various verticals, especially in SaaS/B2B.
- TripleDart’s Saas SEO team comprises talented, growth-minded marketers who foster a culture of learning and winning. They offer full-stack marketing competence without the cost of in-house hiring, ensuring that you get results without the need to build a digital marketing team from scratch.
3. Kalungi
Kalungi is a major agency that provides services for SaaS businesses. Their expertise specifically in SaaS make this company a trusted partner in marketing, SEO, design and other online services.
A significant advantage is their transparent reporting system at every step of your collaboration and the automation of many processes. In addition, Kalungi provides a clear guide to typical marketing needs, helping you plan your budget with confidence.
| Details | Information |
| 🔗Website | Kalungi.com |
| ⏳Founded | 2018 |
| 📍Location | Seattle, Washington |
| 🧑💻Number of Employees | 51-200 |
| ⚙️Key Services |
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| 📁Case Studies | View all case studies |
✅Why Choose Them:
- The agency is a Google Partner, which lends credibility to its promotion services on this search engine.
- Kalungi operates on a flexible retainer model, often including a pay-for-performance option.
4. Victorious
Victorious helps SaaS companies grow through clear and proven SEO strategies. The team works closely with clients to improve website structure, boost keyword rankings, and build consistent traffic without heavy spending. This professional SaaS SEO agency also has experience in other industries like finance, healthcare, and more.
| Details | Information |
| 🔗Website | Victorious.com |
| ⏳Founded | 2013 |
| 📍Location | San Francisco, California |
| 🧑💻Number of Employees | 51-200 |
| ⚙️Key Services |
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| 📁Case Studies | View all case studies |
✅Why Choose Them:
- The primary focus is on various advanced SEO services.
- The agency receives awards every year from prestigious partners in the marketing industry.
5. Skale
Skale is a popular SaaS SEO firm prioritizing driving business KPIs over increasing rankings and traffic. Their team has in-house SaaS experience and specializes in SaaS SEO strategies.
Unlike most agencies that provide a simple links spreadsheet, Skale offers in-depth monthly reports on business impact.
| Details | Information |
| 🔗Website | Skale.so |
| ⏳Founded | 2020 |
| 📍Location | London |
| 🧑💻Number of Employees | 51-200 |
| ⚙️Key Services |
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| 📁Case Studies | View all case studies |
✅Why Choose Them:
- Skale emphasizes topical relevance and avoids non-relevant links to future-proof SEO efforts.
- They promise results within three months, rather than lengthy contracts, and balance short, mid, and long-term wins.
6. SimpleTiger
SimpleTiger is one of the top-rated SaaS SEO agencies specializing in compounding growth and scaling SaaS businesses through efficient SEO strategies.
Over 15 years, they’ve assisted hundreds of SaaS businesses, from seed funding to acquisition and IPO stages, primarily through organic search.
Their clients include notable companies like Bitly, Jotform, and PayJunction.
| Details | Information |
| 🔗Website | Simpletiger.com |
| ⏳Founded | 2006 |
| 📍Location | Sarasota, FL |
| 🧑💻Number of Employees | 11-50 |
| ⚙️Key Services |
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| 📁Case Studies | View all case studies |
✅Why Choose Them:
- Their approach is designed to leverage organic growth levers efficiently, utilizing a strategic process perfected over their extensive experience in the industry.
- SimpleTiger integrates closely with client teams for seamless project management and offers transparent reporting and analysis to continually adapt and optimize SaaS SEO strategies.
7. Accelerate Agency
Accelerate Agency is one of the best SaaS SEO agencies specializing in driving more leads and MRR (Monthly Recurring Revenue) for their clients.
Their services are designed to boost website traffic, build client relationships, and support the growth of SaaS businesses.
Accelerate Agency’s SaaS expertise has helped them build successful collaborations with major companies like Dialpad, PandaDoc, and RingCentral.
| Details | Information |
| 🔗Website | Accelerateagency.ai |
| ⏳Founded | 2017 |
| 📍Location | Bristol, England |
| 🧑💻Number of Employees | 51-200 |
| ⚙️Key Services |
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| 📁Case Studies | View all case studies |
✅Why Choose Them:
- They adopt a 360-degree approach to SaaS SEO, covering technical, onsite, and offsite SEO elements.
- With an exceptional client record of reaching 120x ROI and a 40% increase in ARR, they help you create a comprehensive SaaS SEO roadmap.
- Their team offers detailed SEO reporting that presents an improvement summary over time. Proactive reporting and strategy preparation help your brand align with current trends.
Have you come across companies using a one-size-fits-all approach to SEO? That’s a losing strategy in such a competitive market. NinjaPromo stands for a custom, personalized approach. We build strategy around your goals, your SaaS product, and your targeted audience.
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8. AUQ
AUQ is an SEO agency based in Santa Barbara, California, specializing in helping challenger brands compete against industry giants. They offer unique, custom-tailored SEO campaigns that extend client budgets and maximize impact.
Their services cater to budding and established SaaS companies, focusing on cost-effective SEO solutions and high-quality content for reaching decision-makers.
| Details | Information |
| 🔗Website | Auq.io |
| ⏳Founded | 2020 |
| 📍Location | Santa Barbara, California |
| 🧑💻Number of Employees | 2- 10 |
| ⚙️Key Services |
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| 📁Case Studies | View all case studies |
✅Why Choose Them:
- AUQ prides itself on providing more than templated solutions, emphasizing a distinctive approach to full-service SEO to guide clients toward success.
- Their team, experienced in walking in their clients’ shoes, offers full-service SEO, encompassing implementation of their recommendations. This includes a team of SaaS SEO specialists, developers, and designers, all well-versed in SaaS SEO.
9. Sure Oak
The next agency, Sure Oak, stands out for its strategic approach to SEO and digital marketing. They distinguish themselves by focusing on long-term growth strategies rather than quick fixes. You will receive extensive SEO audits, custom link-building campaigns, and personalized content strategies that will help you secure top positions in search engine rankings. Besides, the agency is responsible for lead generation through various channels. For example, SaaS email marketing, paid search and so on.
| Details | Information |
| 🔗Website | Sureoak.com |
| ⏳Founded | 2017 |
| 📍Location | New York |
| 🧑💻Number of Employees | 11-50 |
| ⚙️Key Services |
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| 📁Case Studies | View all case studies |
✅Why Choose Them:
- They promote websites at the intersection of marketing and SEO, using unconventional methods.
- This agency is a perfect choice for both large government companies and small businesses.
10. Madx Digital
MADX is a specialized SaaS SEO firm renowned for enhancing sales pipelines and boosting unpaid traffic for software organizations.
Their team of content marketers and technical site optimization specialists apply effective strategies to help you reach your target customers.
By combining competitor analysis, content creation, and technical SEO analysis, MADX prepares a robust marketing plan to improve your sales pipeline.
| Details | Information |
| 🔗Website | Madx.digital |
| ⏳Founded | 2020 |
| 📍Location | London |
| 🧑💻Number of Employees | 11-50 |
| ⚙️Key Services |
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| 📁Case Studies | View all case studies |
✅Why Choose Them:
- Their search engine optimization specialists have expertise in identifying precise, high-impact keywords specifically for SaaS businesses.
- They emphasize refining site structure and improving load times to enhance website performance.
- They have a team that includes SEO strategists, content specialists, and tech analysts, all experienced in SaaS.
11. HawkSEM
HawkSEM is an experienced and results-driven SaaS SEO firm offering services to drive more MQLs (Marketing Qualified Leads), SQLs (Sales Qualified Leads), and scale Monthly Recurring Revenue (MRR).
Their approach to SEO includes on-page, off-page, and technical elements tailored to meet the unique needs of SaaS organizations.
| Details | Information |
| 🔗Website | Hawksem.com |
| ⏳Founded | 2006 |
| 📍Location | Los Angeles, California |
| 🧑💻Number of Employees | 51- 200 |
| ⚙️Key Services |
|
| 📁Case Studies | View all case studies |
✅Why Choose Them:
- HawkSEM’s strategy is designed to improve search rankings, drive consistent leads, increase brand awareness, and foster scalable growth.
- They help double targeted traffic, significantly increase sales demos, and cut CPA (Cost Per Acquisition) while doubling lead volume for their clients, demonstrating their expertise in the field.
Why Hire a SaaS SEO Agency
Here are the top reasons for hiring SaaS SEO services:
- Technical Site Optimizations: SaaS SEO agencies know how to conduct deep technical site audits to improve the crawlability of your website. They use tools like the Screaming Frog SEO spider, SEMrush, SErankings, Ahrefs, and other software to discover and fix technical SEO issues.
- Keyword Research and Content Creation: SaaS SEO services research the best keywords that match your buyer persona. They analyze the keywords your competitors are already targeting so that you can use them in your campaign to attract potential customers to your product or service.
- Off-Page Optimization and Content Marketing: A B2B SaaS SEO agency conducts guest posting outreach to build relevant backlinks to your domain. They focus on building effective partnerships and engage in three-way or niche-edit link building to increase the reputation of your domain.
You might be interested in: The Complete Guide to SEO Strategy for B2B Companies
- SEO Specialists with SaaS Knowledge: SEO specialists deeply understand the Google ranking algorithm and the customer journey for software products. Therefore, the expertise of organic marketing experts is crucial in crafting strategies that are not just about general SEO but are fine-tuned for the SaaS market.
- Generating Qualified Leads: SEO firms plan targeted keyword research and content strategies to attract qualified traffic and leads. When potential customers actively searching for SaaS solutions visit your site, they are more likely to subscribe to your solutions, leading to higher conversion rates and more effective lead generation.
- Long-Term MRR Growth: Smart search engine optimization strategies, combined with valuable content marketing efforts, result in steady, noticeable growth in organic traffic over time. High-quality leads are crucial for sustaining and increasing SaaS companies’ Monthly Recurring Revenue (MRR).
- Cost-Effective Scaling: Concentrating on organic expansion through search engine marketing allows SaaS businesses to expand their user base and revenue efficiently. Organic leads acquired through SEO are cheaper compared to leads from paid channels.
How We Chose the Right SaaS SEO Agencies
Here are some tips to select the best SaaS SEO company:
| Factor | Why It Matters |
| SaaS Specialization | Agencies with proven SaaS experience understand the industry’s unique sales cycles. Look for their case studies to know it. |
| Successful Track Record | A solid client history shows the agency can deliver meaningful results, not just vanity metrics. |
| Technical SEO Capabilities | SaaS platforms are complex. Agencies must conduct in-depth audits and resolve errors from the very start. |
| Transparent Reporting | They should provide clear and consistent reporting on KPIs like traffic, conversions, rankings, and ROI allows businesses to track progress. |
| Understanding of SaaS Funnels | SaaS products often follow trial-to-subscription funnels. Agencies should know how to target users at each funnel stage through search intent and keyword strategy. |
| Communication and Collaboration | Good communication helps keep SEO efforts in sync with your marketing and product teams. Regular updates and the ability to adjust plans when needed help move things forward smoothly. |
| Budget Alignment | A good partner should offer pricing options that fit different stages of growth, from small startups to larger businesses, while still keeping the work effective. |
Elevate Your Business with NinjaPromo: SEO That Works!
NinjaPromo helps software-as-a-service companies grow through current SEO strategies. We don’t make empty promises, we show real results. Our team has worked with many businesses, helping them get noticed online and turn traffic into potential leads.
We use current SEO techniques that work like speeding up your website, improving your content, and fixing issues, so search engines can better understand your site. Our service package includes many other services, and in addition to SEO, we offer 30+ others for a wide range of companies, from SaaS to healthcare.
You’ll always be updated on what’s happening. We send reports that are easy to follow and track important numbers. No matter your size, we help SaaS companies grow with SEO that gets noticed.
Looking to discover top agencies in other industries? Check out our other top agency lists:
- SaaS Marketing Agencies
- SaaS Influencer Marketing Companies
- SaaS PPC Companies
- SaaS Web Design Agencies
- SaaS UI/UX Design Companies
- Healthcare SEO Agencies
- B2B SEO Companies
- Dental SEO Agencies
- Local SEO Companies
- Technical SEO Companies
- Real Estate SEO Agencies
- Insurance SEO Agencies
- Small Business SEO Companies
- SEO Outsourcing Agencies
- Ecommerce SEO Agencies
- Enterprise SEO Agencies
- Financial SEO Agencies
