When it comes to marketing your business, where you advertise is as important as what you advertise. Media buying agencies help identify the best channels to promote your company and optimize your ad strategies to maximize the ROI of each campaign. 65% of people click on ads when actively searching for specific products or solutions to purchase.
Between the ads customers see on their phones and the content your brand promotes in real life, media buying companies secure valuable ad placements that help you engage more customers. Finding the right agency depends on your marketing needs and the type of ad campaigns you want to run. In this post, we’ve curated a list of the best experts as well as the key services, industries, and pricing offered at each one.
List of the Top Media Buying Companies
Below is a list of the top media planning and buying companies for online and in-person advertising. We’ve reviewed each one based on its client reviews, case studies, and media-buying services.
10. Percepture
Percepture has over 15 years of experience managing multi-million dollar ad campaigns for healthcare, life sciences, and private equity brands. They provide both digital and traditional media buying, and offer channel-based services like paid social media advertising and search engine marketing. Whether traditional media or programmatic advertising, Percepture helps brands understand the content that performs best on each platform and develops strategies that efficiently utilize your marketing budget.
Percepture prides itself on being at the forefront of AI-powered media buying technology. They use AI platforms to improve media planning and reach new audiences based on job titles, travel schedules, consumer behavior, content consumption, and more. These tools leverage your data in new ways and boost the ROI of your campaigns.
| Details | Information |
| 📍Location | New York, NY |
| ⏳Founded | 2004 |
| 🧑💻Team Size | 50-150 |
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| 🔝Best for | Businesses in specific industries looking for an AI-powered approach to media buying. |
| 💸Pricing | Contact Agency for Pricing |
| 📁Case Studies | See case studies |
✅Why choose them:
- This company offers a social incentive marketing service that rewards followers for interacting with paid content.
- They leverage the latest AI tools to enhance your media buying strategy and reach new and existing audiences.
- Percepture integrates traditional media with digital marketing strategies to produce an omnichannel approach to ad campaigns.
9. Strategic America
Strategic America is a full-service media buying agency that helps promote your company locally, regionally, or nationally. For more than 40 years, they’ve helped businesses produce powerful ad campaigns and are constantly evolving their strategies to keep up with the latest trends and technology. They also play a key role in securing valuable sponsorships that drive customer engagement and increase brand loyalty.
This agency offers OTT or “over-the-top” services. These ads are directed to people who use digital streaming platforms like Netflix and Hulu. When their favorite show is playing, your ads will appear, engaging potential customers with their full attention. This is one example of how Strategic America has evolved over time and expanded its services beyond traditional media.
| Details | Information |
| 📍Location | West Des Moines, IA |
| ⏳Founded | 1980 |
| 🧑💻Team Size | 101-150 |
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| 🔝Best for | Businesses that want an agency to manage the full scope of their media buying strategy. |
| 💸Pricing | Contact Agency for Pricing |
| 📁Case Studies | See case studies |
✅Why choose them:
- Strategic America provides search engine marketing services to engage people on channels like Google and Bing.
- Their programmatic advertising uses machine learning to automate online media purchases.
- You can identify, plan, and secure key sponsorships for your business that increase brand awareness.
8. Brill Media
Brill Media brands itself as a “white label” digital media buying agency with an average ROI of 680%. White label agencies help other agencies improve their ad strategy by assisting with media planning, campaign setup, reporting, optimization, and more. If your agency is tasked with creating digital ad campaigns, Brill Media provides a range of services to help deliver positive results to your clients.
Brill Media prioritizes data-driven ad strategies to boost the reach and ROI of your campaigns. They use remarketing to re-engage past customers and “look alike” targeting to connect with new ones who will likely be interested in your products or services. They also have access to third-party data from over 200 providers that they leverage to boost media buying efforts. This helps produce precise campaigns that target the right people for your business.
| Details | Information |
| 📍Location | Los Angeles, CA |
| ⏳Founded | 2013 |
| 🧑💻Team Size | 10-50 |
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| 🔝Best for | Marketing agencies looking for a white label company to assist with media planning and buying. |
| 💸Pricing | Contact Agency for Pricing |
| 📁Case Studies | See case studies |
✅Why choose them:
- As a white-label agency, Brill Media specializes in helping other agencies produce high-quality ad campaigns for their clients.
- Their team uses targeted ad scheduling to promote your company across multiple channels and platforms.
- The creative testing service narrows down the elements of your ad that are most likely to resonate with your audience.
7. MGH
MGH is a media buying agency that specializes in traditional ad channels, such as TV and radio. They have over 25 years of experience helping businesses engage audiences through out-of-home ads, and they’re known for their ability to analyze and create customer segments. Whether you’re a franchise restaurant or a retail brand selling consumer goods, companies choose MGH to enhance their offline marketing strategy and increase brand awareness through traditional media.
MGH is unique because its team creates psychographic profiles of your customer base. In other words, they analyze customer behavior, then categorize people into “sets” and build a media plan around each one. This allows them to target specific customers and focus on the people who are most interested in your business.
| Details | Information |
| 📍Location | Maryland |
| ⏳Founded | 1995 |
| 🧑💻Team Size | 201-300 |
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| 🔝Best for | Businesses that want to advertise offline and need a partner to secure ad placements. |
| 💸Pricing | Contact Agency for Pricing |
| 📁Case Studies | See case studies |
✅Why choose them:
- MGH offers both digital and in-person services, enabling you to reach target audiences online and offline.
- Their team provides customized reporting in real-time, so you always have the most up-to-date data on your campaigns.
- There’s a wide range of creative content available for your campaigns, including static and animated banners, video ads, social media reels, and more.
6. M+C Saatchi Performance
M+C Saatchi Performance is a digital media buying agency that offers a range of buying and activation services, including PPC and paid social. For nearly 20 years, they’ve helped enterprise brands level up their digital advertising strategy and have won multiple agency awards in the UK and U.S. Their team provides deep industry expertise and identifies opportunities often overlooked in digital ad campaigns.
Whether it’s strategic work like media planning and platform analysis, or hands-on execution like price negotiations, this agency helps brands improve their reach in highly saturated markets. They prioritize an omnichannel approach and craft creative content that captures your audience’s attention. Finally, they substantiate their success with easy-to-digest reports, summarizing your performance over time.
| Details | Information |
| 📍Location | London, New York, Singapore |
| ⏳Founded | 2006 |
| 🧑💻Team Size | 200-500 |
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| 🔝Best for | Enterprise businesses that are looking to improve their current media buying strategy and increase reach and conversions. |
| 💸Pricing | Contact Agency for Pricing |
| 📁Case Studies | See case studies |
✅Why choose them:
- This agency tailors each campaign based on your company’s preferred KPIs. You dictate the metrics, they’ll craft an ad strategy for it.
- Their team has proven experience creating effective media buying strategies for enterprise businesses.
- M+C Saatchi Performance offers programmatic advertising services for activations with over 30 tech vendors.
5. Actuate Media
Actuate Media is a digital advertising company that specializes in digital and traditional media buying. They have over 50 years of experience and have managed over 10,000 media buys. Operating primarily in the U.S., Actuate Media has helped over 100 companies grow their online presence.
This customer acquisition agency won’t just overhaul your ad strategy; their team actively researches emerging trends to ensure you’re constantly improving ad placements. They also negotiate with media outlets to secure competitive rates and help implement a cross-channel media buying playbook to grow your brand both online and in-person. From TV to direct mail, Actuate Media offers a robust range of services that boost the reach of your brand.
| Details | Information |
| 📍Location | Tampa, Seattle, Orlando |
| ⏳Founded | 2015 |
| 🧑💻Team Size | 10-50 |
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| 🔝Best for | Businesses that are looking to advertise both online and in traditional media platforms. |
| 💸Pricing | Contact Agency for Pricing |
| 📁Case Studies | See case studies |
✅Why choose them:
- This agency is in the top 3% of Google Premier Partners in the U.S.
- With its team of specialists, this agency helps you secure ad placements online and in-person on media like TV, radio, newspapers, direct mail, and more.
- Actuate Media does not offer long-term contracts because it wants clients to rehire them based on the quality of their work.
4. Blue Compass
This media buying firm is very customer-centric, boasting a “fun and focused” approach to digital advertising. At Blue Compass, you’ll partner with a team of marketing professionals who specialize in media buying and planning for small to medium-sized businesses. As a PPC company, they help you get ads in front of the right audiences and work closely with your brand to maximize reach and ROAS.
Blue Compass’s services include remarketing campaigns and advanced optimization strategies like A/B testing and audience exclusion. They utilize reporting software such as pixels and trackable URLs to paint a clear picture of your conversion path and ideate innovative solutions to drive more traffic to your website. They also work with media agency placement partners to continuously monitor ad groups and ensure you’re generating positive results from each campaign.
| Details | Information |
| 📍Location | Des Moines, Iowa |
| ⏳Founded | 2007 |
| 🧑💻Team Size | 30-50 |
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| 🔝Best for | Businesses that are seeking a marketing partner who will work closely with them to optimize their media buying strategy. |
| 💸Pricing | Contact Agency for Pricing |
| 📁Case Studies | See case studies |
✅Why choose them:
- To measure success, they use trackable URLs to identify ads driving the most traffic to your website.
- Their team rotates creatives over time to keep your content fresh.
- Blue Compass does not charge commission or fees, so all of your ad spend goes directly to your campaign.
3. SocialToaster
SocialToaster began as a software company in 2009 and has grown into the successful media buying partner that it is today. While it still sells its marketing software, it also provides services like social media buying, influencer outreach, and mobile app installation to help brands grow their digital footprint online. With over 20 years of experience, SocialToaster not only surfaces strategies to promote your business but also provides tools to create effective ad campaigns.
SocialToaster uses a five-step approach to media buying. They begin by understanding your business’s goals, then they identify the channels and ad units that will best serve your company. Once they have a clear strategy in place, their team of media buying specialists A/B tests your ads and explores ways to scale your campaigns. They also provide comprehensive reporting as well as suggestions to improve future advertisements.
| Details | Information |
| 📍Location | Baltimore |
| ⏳Founded | 2009 |
| 🧑💻Team Size | 11-50 |
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| 🔝Best for | Small or local businesses that want to launch a new product or grow their social media presence. |
| 💸Pricing | Contact the Agency for Pricing |
| 📁Case Studies | See case studies |
✅Why choose them:
- This marketing agency sells software to optimize your ad campaigns.
- The company offers mobile app services so you can advertise to people on their phones and tablets.
- SocialToaster’s services cater to smaller brands that require a clear, straightforward approach to media buying and digital ad strategy.
2. Avenue Z
Avenue Z is a digital media buying company that leverages AI to optimize spend across Google, social media, and emerging channels, including CTV and the metaverse. They use AI-powered ad placements to boost your digital advertising strategy and scale campaigns across multiple communication platforms. Located in the U.S., Avenue Z has over 30 years of experience working with brands in the finance, retail, and technology sectors.
Avenue Z offers a range of paid media services, including media buying and planning. Their AI tools analyze real-time data such as ROAS and conversion rates, and adjust your strategy on the fly, ensuring you reach high-intent audiences that are interested in buying your products and services. They also connect you with high-impact creators, allowing you to launch influencer partnerships on platforms like TikTok and YouTube. This approach grows your presence across multiple digital channels and ensures you’re constantly securing good ad placements for your business.
| Details | Information |
| 📍Location | Miami, New York, Orlando |
| ⏳Founded | 2023 |
| 🧑💻Team Size | 101-200 |
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| 🔝Best for | Businesses looking for a hands-off, AI-powered approach to media buying and planning. |
| 💸Pricing | Contact the Agency for Pricing |
| 📁Case Studies | See case studies |
✅Why choose them:
- To keep up with your competition, this agency leverages an AI-driven approach to media buying.
- Campaigns are optimized in real-time based on performance data like ROAS and user acquisition.
- Avenue Z helps you explore emerging channels like CTV and the metaverse, securing valuable ad space on the fastest-growing platforms.
1. Ninja Promo
Ninja Promo is an award-winning media buying company with a proven track record of success in performance strategies. Clients improved their PPC campaigns by using custom advertising methodology. From LinkedIn to Google Ads, Ninja Promo utilizes today’s top media planning and buying strategies to optimize digital campaigns and boost ROI for your business.
Our company is unique because we offer marketing as a subscription service. Unlike other agencies where rates fluctuate depending on the project or contract, our subscription is consistent and straightforward, allowing you to use your hours as you see fit. Each account is assigned a dedicated marketing strategist, and you gain access to a team of experts who specialize in promoting your business.
Our team prioritizes metrics relevant to your industry, such as CPA and CPM, and employs a multi-platform media buying approach to enhance your brand’s reach. We scale user acquisition through programmatic advertising, leveraging real-time data and conversion tracking to bid on the best ad placements for your company. From paid social media to pay-per-click advertising, we encourage smarter ad spend and help you grow your business effectively
At Ninja Promo, we’ve helped plenty of brands across multiple industries improve their media buying strategy:
- At HTX, we helped generate over $20 million of deposits in 180 days through Facebook, Messenger, and Instagram ads.
- In 3 months, we helped a social arcade gaming platform called Legacy Arcade produce nearly 500 registrations through Meta Ads campaigns.
- We optimized Chimpzee’s Google display ad campaigns, lowering cost per conversion and increasing overall conversion rates.
If you want to get your brand in front of the right people at the right time, reach out to learn more about our services.
| Details | Information | |
| 📍Location | London, New York, Dubai | |
| ⏳Founded | 2017 | |
| 🧑💻Team Size | 101-200 | |
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| 🔝Best for | Businesses that want to optimize their ad spend and deploy a data-driven ad strategy for their brand. | |
| 💸Pricing | Starts at $3,200/month See pricing | |
| 📁Case Studies | Some of our media buying case studies: | |
| Book intro call with us | ||
✅Why choose us:
- We have a proven strategy for turning traffic into revenue, as most of our clients see improvements in just 30 days.
- Ninja Promo offers a full cycle of media buying services, such as creative testing and smart bidding.
- Our unique subscription model features a flat rate fee for our services. This gives you more flexibility for how and when to use your hours.
- Ninja Promo leverages the latest AI technology to automate your bidding strategies and analyze your customer data to scale campaigns.
How We Evaluated and Searched for Digital Media Buying Agencies
We selected these partners based on multiple factors, including client reviews, case studies, services, and industries that they serve. We evaluated agencies that offered traditional and digital media buying services and assessed unique offers provided by each one. Furthermore, we prioritized companies that demonstrated a track record of success and specialized in ad campaign management. This narrowed our search to businesses that offered services and kept up to date on the latest trends and technology in this industry.
Our team also assessed the various services provided by these agencies. We looked for digital companies that offered planning and price negotiations with vendors. We also searched for paid media agencies that use programmatic advertising to scale campaigns via cross-channel advertising. Additional services, such as ad optimization and audience targeting, were considered as well to ensure we sourced companies with a full cycle of digital and offline advertising services.
After reviewing all of these factors, we sourced only the most trusted media planning and media buying agencies to feature on this list.
Want to Get Noticed and Unlock New Opportunities Across Every Advertising Channel?
If you’re looking to explore digital media buying or need a media buyer to help you secure better ad placements, Ninja Promo offers a comprehensive list of advertising services. We take a data-driven approach to media buying and planning and identify the best digital advertising platforms for your company. Our team of experts partners with you to define your short and long-term goals and target audiences who are ideal for your business.
Unlike other digital media buying services that fluctuate rates, our services use a flat rate subscription that allows you to use your hours as needed. Whether you want to start an ad campaign from scratch or improve your current strategies, Ninja Promo is an excellent option for brands looking to reach new audiences and boost ROI.
Book a consultation today and get connected with a team of industry experts who are ready to help your business grow.
