Your game is brilliant. Months of perfecting mechanics, balancing difficulty curves, and optimizing frame rates have paid off. But that marketing plan? Still sitting in a Google Doc called “Figure This Out Later.”
The gaming market hit $298 billion and keeps growing — mobile gaming alone generated $92.6 billion (nearly half the total market). Great news until you remember that hundreds of games launch every single day across Steam, mobile stores, and console platforms. Your exceptional game can still disappear into the noise if nobody knows it exists — and hoping gamers stumble across it organically is not a strategy.
Marketing for the gaming industry isn’t something you can fake. Gamers smell inauthenticity from a mile away, scroll past generic ads without a second thought, and trust their favorite streamers way more than your polished press release. Game promotion services demand understanding Discord inside jokes, knowing which gaming influencers convert (not just rack up views), and timing campaigns around platform algorithms that seem to change every other Tuesday. The esports market alone is projected to hit $7.46 billion by 2030, proving competitive gaming isn’t a niche — it’s a massive opportunity if you know how to reach those communities.
The seven gaming marketing agencies on this list have figured out what works. Each one brings proven expertise launching games that don’t just release and hope for the best — they build communities that show up on day one and stick around for updates. Whether you’re an indie studio with a scrappy launch budget or an AAA publisher dropping serious money on user acquisition for game campaigns, these video game marketing agencies deliver results you can measure in player counts and revenue.
List of the Best Video Game Marketing Agencies
The seven gaming advertising agencies below specialize in different things. Some excel at Discord community building and influencer campaigns. Others crush paid acquisition across mobile platforms. And a few dominate console launches with integrated strategies spanning PR, paid media, and creator partnerships. Match your game’s needs with an agency’s strengths, and you’ve got a shot at a launch that fills servers instead of generating tumbleweeds.
1. Ninja Promo
Ninja Promo is a full-service gaming marketing agency specializing in comprehensive launch strategies and player acquisition campaigns for mobile, PC, and console games. Operating on a Marketing-as-a-Service model, it provides game studios with access to integrated marketing teams across SEO, paid advertising, influencer partnerships, community management, and social media — all coordinated under a single subscription starting at $3,200 monthly.
Founded in 2017 with offices in London, New York, and Dubai, we’ve built our gaming practice around the metrics that matter: cost per install, player lifetime value, retention rates, and community engagement. Our approach combines platform-specific strategies (Discord community building, Twitch partnerships, Steam wishlisting campaigns) with full-funnel user acquisition that tracks every dollar from impression to in-game purchase.
We’ve delivered measurable results for gaming clients across genres:
- For Zntrx Gaming, our campaigns generated 4,800+ new leads and 500 new clients for their eSports center.
- We grew Affyn‘s gaming community by 250% in five weeks while quadrupling engagement rates.
- For Legacy Arcade, we delivered 500 registrations at $8.31 cost per registration through targeted Meta ads.
Our marketing subscription model solves the resource problem most studios face: you get an entire marketing team without the overhead of hiring specialists or coordinating multiple agencies.
Need community management this month and paid UA campaigns next quarter? Switch services as your launch needs evolve, with 24/5 coverage across time zones, ensuring campaigns never go dark.
| Details | Information | |
| 📍 Location | London, New York, Dubai | |
| ⏳ Founded | 2017 | |
| 👤 Team Size | 101-200 | |
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| 🔝 Best for | Studios needing comprehensive game marketing from pre-launch through post-launch retention | |
| 💸 Pricing | Starting at $3,200/month — See pricing | |
| 📁 Case Studies | View all case studies | |
| Book intro call with us | ||
✅ Why choose Ninja Promo
- Post-launch support handles seasonal marketing strategies, battle pass promotions, and retention campaigns that keep servers full months after launch hype fades.
- Rigorous creator vetting separates authentic gaming influencers from pay-to-play promoters who tank engagement without driving real installs.
- Cross-platform optimization adapts campaigns between mobile app stores, Steam, and console marketplaces — each converts differently and demands unique creative approaches.
- A/B testing across ad creative, targeting, and messaging identifies what resonates before scaling budget on underperforming approaches that waste spend.
If your goal is predictable, scalable player growth backed by transparent reporting that connects marketing spend to active players, Ninja Promo delivers.
2. Big Games Machine
Big Games Machine fills a gap most agencies miss — it handles both B2B gaming technology companies and consumer game launches. Gaming tech platforms selling analytics tools to developers need completely different messaging than studios hyping their next RPG to streamers and press. This London-based gaming marketing agency gets both.
It serves gaming technology providers (think platforms and tools used by King, Zynga, and Rovio) alongside traditional game studios launching consumer titles. Its team combines PR specialists, ex-journalists, and communications pros who understand the difference between pitching to procurement teams and driving Steam wishlists.
Big Games Machine conducts proprietary industry research to back up its strategies. Its 2024 game discoverability survey polled 1,000 US console and PC gamers to understand what drives purchase decisions — the kind of data that shapes smarter campaigns instead of rehashing the same tired tactics everyone else uses.
| Details | Information |
| 📍 Location | London, UK |
| ⏳ Founded | 2014 |
| 👤 Team Size | 11-50 |
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| 🔝 Best for | B2B gaming tech companies and consumer game studios needing PR expertise across both markets |
| 💸 Pricing | Custom quote required |
| 📁 Case Studies | View case studies |
✅ Why choose Big Games Machine
- Handles both B2B tech platform launches and consumer game campaigns under one roof
- PR team includes ex-journalists who know which outlets cover gaming tech versus consumer releases
- Runs original industry research to inform strategy instead of recycling generic marketing playbooks
- Manages everything from intimate media dinners to massive exhibition takeovers within your budget
Big Games Machine works if you need PR chops that span both sides of the gaming industry — or just one side done really well.
3. Shout Agency
Shout Agency operates the world’s largest network of verified nano and micro-influencers across gaming, tech, and entertainment. Its proprietary platform connects brands directly with creators — no middlemen, no endless email chains trying to coordinate 50 different influencers across time zones.
As TikTok’s first UK agency partner, it gets platform beta access and direct support from TikTok’s team. That partnership translates to earlier algorithm updates and feature rollouts that help gaming clients adjust strategies before competitors catch on. The self-service dashboard includes AI brief builders that help studios communicate what they want without writing novels, plus instant creator payouts that keep campaigns moving.
The platform’s pay-per-video model suits studios testing different mobile app marketing strategies and creator tiers. Launch small with a handful of nano-influencers, see what resonates with your target players, then expand what works — instead of dropping five figures on a macro-influencer campaign that might completely miss the mark.
| Details | Information |
| 📍 Location | London, UK |
| ⏳ Founded | 2019 |
| 👤 Team Size | 11-50 |
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| 🔝 Best for | Mobile games and indie studios needing TikTok-first creator campaigns at scale |
| 💸 Pricing | Custom quote required |
| 📁 Case Studies | View case studies |
✅ Why choose Shout Agency
- Official TikTok UK partner badge unlocks beta features and platform support competitors don’t get
- 200,000+ verified creators pull 2.71-4.4% engagement versus 0.61-1.21% for traditional influencers
- Transparent pricing lets you scale creator spend based on what converts instead of locked-in retainers
- Full platform handles creator discovery, payments, revisions, and boosting winning content from one dashboard
Shout Agency excels at TikTok virality that doesn’t feel forced. Perfect for games that need authentic creator buzz, not polished ads nobody watches.
4. Project N
Project N operates as part of the Network N media group, which gives it an edge most boutique agencies lack — direct connections to gaming media properties and audiences. This gaming marketing agency focuses exclusively on video games, which means every team member from videographers to community managers works only on gaming projects instead of splitting time between industries.
The 2023 Global Entertainment Award for Best Social Media Campaign came from work that understood gaming culture — not recycled digital marketing campaigns with game footage slapped on top. Project N’s clients include Riot Games, Amazon Games, and CD Projekt RED.
What separates Project N from general creative shops is gaming-specific execution. The team understands frame rate terminology, knows which gameplay moments make compelling trailer beats, and builds Discord servers that function as communities instead of glorified announcement channels. It creates ongoing content for clients like Jagex, producing custom short-form videos that drive player retention beyond launch week.
| Details | Information |
| 📍 Location | Bath, England |
| ⏳ Founded | 2020 |
| 👤 Team Size | 11-50 |
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| 🔝 Best for | Game launches needing comprehensive creative support from trailers to community management |
| 💸 Pricing | Custom quote required |
| 📁 Case Studies | View case studies |
✅ Why choose Project N
- Network N media group connection provides direct access to gaming audiences through owned properties
- Manages Discord servers serving hundreds of thousands of active users, not just basic setup and moderation
- Produces ongoing monthly content packages that keep players engaged beyond launch windows
- Fast, mobile-responsive websites built specifically for game launches with SEO optimization baked in
Project N excels at video game marketing that requires both creative chops and deep gaming knowledge. Best fit for studios that need more than generic agency templates.
5. Pocket Whale
Pocket Whale operates through global offices in locations that matter when coordinating launches across multiple regions on the same day. Part of the New Vega group, it combines creative production with media execution under one roof, eliminating the dysfunction of separate teams making ads and placing them without coordination.
This video game marketing agency handles mobile, PC, and console games through integrated campaigns spanning TV commercials, digital advertising platforms, influencer partnerships, and live events. Its soft launch work for Vivid Games’ Real Boxing 2 CREED delivered 100,000+ paid installs with cost-per-install rates 5x lower than tier 1 averages through strategic country selection and traffic source testing.
The global footprint enables cohesive launches across time zones instead of staggered regional rollouts that lose momentum. As part of the New Vega group, PocketWhale provides access to additional specialists across events, PR strategy, influencer marketing, and media buying when campaigns require expanded capabilities.
| Details | Information |
| 📍 Location | Beverly Hills, California |
| ⏳ Founded | 2015 |
| 👤 Team Size | 11-50 |
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| 🔝 Best for | Global launches across mobile, PC, and console requiring coordinated multichannel execution |
| 💸 Pricing | Custom quote required |
| 📁 Case Studies | Contact for case studies |
✅ Why choose Pocket Whale
- Soft-launch expertise includes country selection, traffic testing, and game optimization before full-scale release
- In-house creative team produces video ads and TV commercials optimized for gaming audiences
- New Vega group provides access to 80+ specialists across events, media buying, and influencer marketing when needed
Pocket Whale suits gaming marketing agency needs for titles launching globally across multiple platforms on the same day. Works best when coordinated international execution matters more than regional customization.
6. Dentsu
Dentsu brings something most video game marketing agencies can’t match — deep roots in Japan’s gaming industry combined with a global footprint that executes campaigns across continents simultaneously. This gaming marketing agency consolidated its gaming expertise into one dedicated division in 2021, pulling together specialists from its various agency subsidiaries.
What makes Dentsu unusual is its willingness to create original gaming content instead of just marketing existing games. It develops game IP like Attack on Titan: Revolution on Roblox and produces transmedia projects, including The Angry Birds 3 Movie launching with Paramount Pictures in 2027. The approach lets brands become part of gaming culture rather than interrupting it with ads gamers ignore.
The proprietary data platform analyzes gaming audiences across two dozen markets, identifying where types of influencers and game advertising solutions convert versus where they drain budget without returns.
| Details | Information |
| 📍 Location | Tokyo, Japan |
| ⏳ Founded | 1901 |
| 👤 Team Size | 10,001+ |
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| 🔝 Best for | Enterprise brands seeking large-scale gaming campaigns across multiple global markets |
| 💸 Pricing | Custom quote required |
| 📁 Case Studies | View case studies |
✅ Why choose Dentsu
- 1,200+ gaming specialists across Japan, LA, NYC, London, MENA, India, and North Asia coordinate global campaigns
- Develops original game IP and transmedia entertainment like The Angry Birds 3 Movie launching January 2027
- Japanese gaming heritage provides market access and publisher relationships Western agencies lack
- CCS data platform covers 24 markets to identify where gaming engagement drives ROI versus wastes spend
This eSports marketing agency fits enterprise brands launching gaming campaigns requiring massive scale and multi-country coordination. Overkill for indie studios, but built for global consumer brands entering gaming.
7. Berlin Rosen
Berlin Rosen earned the #1 PR Firm ranking in America two years straight (2022 and 2023) from Observer PR Power. The agency built a gaming practice that goes beyond standard launch PR — it calls the approach “Gaming PR 3.0,” merging product announcements with brand strategy, corporate communications, and internal messaging into one cohesive system.
Most gaming PR agencies chase launch day coverage then disappear. Berlin Rosen sticks around to build relationships with gaming communities. Its advocacy campaigns include work with United We Dream Action, reaching 600,000 Twitch viewers by connecting immigration stories with gaming creators people follow and trust.
| Details | Information |
| 📍 Location | New York |
| ⏳ Founded | 2005 |
| 👤 Team Size | 201-500 |
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| 🔝 Best for | AAA and indie studios needing integrated Gaming PR 3.0 approach beyond product launches |
| 💸 Pricing | Custom quote required |
| 📁 Case Studies | View case studies |
✅ Why choose Berlin Rosen
- Ranked #1 PR firm in America two years running plus Outstanding Large Agency at PRWeek Awards 2023
- Gaming PR 3.0 approach merges product, brand, corporate, and internal comms into cohesive campaigns
- 400+ professionals across four continents provide crisis management and corporate comms beyond typical gaming PR scope
- Experience spans Warner Bros. Gaming, KRAFTON (PUBG), transmedia startups, VR studios, and gaming VCs
Berlin Rosen suits game studios that need comprehensive communications beyond launch coverage. Best for teams requiring corporate PR capabilities alongside traditional gaming media relations.
How We Ranked the Best Gaming Marketing Agencies
We didn’t pick agencies because they have the flashiest websites or the longest client lists. Our ranking process started with research — reviewing verified case studies, analyzing service offerings, and checking which agencies actually specialize in gaming versus those that just added “gaming” to their services page last quarter.
Here’s what mattered:
| Criteria | What We Looked For |
| Gaming Specialization | Agencies with dedicated gaming practices, not generalists dabbling in game launches |
| Service Range | Comprehensive offerings from community management to paid UA and influencer partnerships |
| Platform Expertise | Proven experience with mobile game marketing, PC, console, and emerging platforms like VR |
| Verified Results | Case studies with real metrics, not vague “increased engagement” claims |
| Pricing Transparency | Clear pricing models or project minimums instead of “contact us for more info” runarounds |
| Industry Recognition | Awards, partnerships, and client retention that signal consistent delivery |
We prioritized agencies that understand gaming culture — the ones who know Discord moderation isn’t the same as Facebook community management, and that gamers can spot fake influencer partnerships instantly. If a video game marketing agency made this list, it’s because studios trust it with game launches, not because it paid for a ranking.
Got an Amazing Game but Not Enough Players Know About It?
Your game doesn’t need another generic marketing campaign that treats players like they’re buying laundry detergent. It needs specialists who understand gaming communities, speak the language of your target platforms, and know which tactics drive installs versus which ones just burn budget.
The seven gaming marketing agencies on this list have proven they can launch games that people play. Each brings different strengths — some excel at TikTok virality, others dominate Discord community building, and a few handle massive multichannel launches across continents. The right fit depends on your game’s genre, target platform, and budget reality.
Need help figuring out which approach works for your game? Our team has launched campaigns for mobile games, eSports centers, and Web3 gaming projects. We know what moves the needle from soft launch through global release and post-launch retention. Let’s talk about your game’s marketing strategy and build a plan that fills servers instead of generating crickets.
