25 SEO Quick Wins: Simple Fixes to Drive Real Results

Let’s face it.

Driving results with SEO has never been simple.

Now, with AI into the mix, it’s more complicated than ever before.

So how do you stay ahead without drowning in endless “SEO best practices” guides?

That’s where this guide comes in.

We’re going to walk you through 25 actionable SEO tactics that we’ve personally implemented to drive results for our clients.

But first…

Isn’t SEO Supposed to Take Months?

Yes, SEO takes time. That’s by design.

In all our years running Ninja Promo, we’ve learned that search engines like Google prioritize trust. They want to see history, consistency, and proof that your domain deserves visibility. 

No matter how good a blog post is, it won’t rank overnight if the site is brand new.

Not everyone knows this, but Google uses a ranking transition period that brings temporary volatility. 

Even after you’ve done the work, your page may bounce around in the search results (or even drop) before it begins to climb. 

That doesn’t mean your SEO failed. It means the algorithm is testing your page against competitors to figure out where it truly belongs.

That transition alone can take up to 90 days.

And beyond that, your timelines will always depend on factors like domain history, technical health, and content quality.

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Which is why most meaningful SEO results take 3-6 months on average. 

If someone’s promising you overnight rankings, they might be a scam.

We want to be perfectly clear.

If your site is new or has little to no SEO history, you may not see the results you’re hoping for. 

Instead, this guide is for businesses that already have some SEO foundation in place but aren’t seeing the growth they expect. These are the quick SEO wins we’ve used to help clients break through that plateau and start generating meaningful results.

So What Exactly Are SEO Quick Wins?

When we say “SEO quick wins,” we mean high-impact actions that have the potential to drive measurable results.

And aid your long term SEO strategy. 

This might mean:

• Moving from page two to page one.
• Climbing from the bottom of page one to the top half
• Conversion improvement of a page with high impressions but low CTR

For example, at the start of 2025, our SEO specialists made it a priority to front-load primary keywords at the beginning of title tags across a client’s 300+ blog library.

Within weeks, we saw a 150% jump in impressions and a steady CTR improvement.

That’s a quick SEO win.

Quick SEO Wins for Meta Tags

We’ve bagged SEO quick wins for clients by simply refining their meta tags. These are low-effort fixes, yet the results can be profoundly impactful.

Here are few tactics that’ve worked for our clients:

1. Include Primary Keywords in Title Tags

Over the years, we’ve learned that one of the simplest yet most powerful search engine optimization changes you can make is to fix your title tags. 

A title tag is the clickable headline that shows up in search results. 

Google leans on it to understand what your page is about, and it’s also the first thing your audience notices. 

If the keyword is missing, both search engines and users might be left guessing. 

And if there’s one thing we’ve learned over the years it’s this: never confuse Google or your readers.

For example, if your business sells organic cotton bags and your primary keyword for the homepage is “organic cotton bags,” make sure your title tag includes it:

✅ Organic Cotton Bags | Brand Name
❌ Home | Brand Name

This small change can help Google better understand what your page is about. And may improve your search engine visibility.

2. Place Keywords at the Beginning of Titles

Anytime we’ve front-loaded the primary keyword in a title, the difference has been immediate.

For example, if the keyword is “video marketing”:

❌ 7 Steps to a Successful Video Marketing Strategy
✅ Video Marketing: Build a Winning Strategy in 2024

That one tweak alone has helped many of our clients move pages from the bottom of page one to above the fold in just a few weeks.

3. Write Compelling Meta Descriptions With Target Keywords

A meta description is the short summary that appears below your title tag in search results.

It doesn’t directly influence rankings, but it can strongly affect whether someone clicks your result or not.

If your meta description is clear, persuasive, and includes your target keyword, it can help searchers better understand what your page is about. 

This can drive more organic traffic. 

And when more people click through (and spend time engaging with your SEO content), it can send positive engagement signals back to search engines.

A strong meta description also sets the right expectations. It tells the searcher exactly what they’ll find when they land on your page. 

This reduces the risk of frequent bounces, because visitors aren’t misled or disappointed.

Quick SEO Wins for Header Structure

Header structure refers to the way you organize headings (H1, H2, H3, etc.) on a page.

A clean header structure makes it easier for Google to understand your content hierarchy. And makes the page easier to scan for readers.

4. Use One H1 With the Main Keyword

Your H1 should act as the page’s main headline. 

It tells both readers and search engines what the page is about.

Having more than one H1 per page can confuse both users and search engine crawlers. 

In fact, Google’s own documentation recommends using the H1 tag only once per page.

That said, Google won’t penalize you for having multiple H1s. 

John Mueller, Google’s Search Advocate, has confirmed this in an office-hour session.

Still, from experience, we’ve found it best to stick to a single H1 tag per page. 

From there, you can use H2s, H3s, and beyond to build a clear hierarchy.

5. Add Secondary Keywords in H2–H3

Secondary keywords are related terms or variations of your primary keyword. 

For example, if your primary keyword is “video marketing,” natural secondary keywords might include “video marketing strategy,” “benefits of video marketing,” or “examples of video marketing.”

Make it a practice to weave these secondary keywords into your H2 and H3 headings.

So if your page is about video marketing, your structure could look like this:

• H1: Video Marketing: A Complete Guide
• H2: What Is Video Marketing?
• H2: What are the Benefits of Video Marketing?
• H2: What to Consider When Developing a Video Marketing Strategy
• H3: Real-World Examples of Video Marketing Campaigns

Check these H2s from Shopify:

6. Break Up Long Text With Subheadings

Long blocks of text kill engagement.

Just think about it. 

If we handed you a blog post on a technical topic that was written in stiff corporate language and packed into long walls of text, would you read it word for word?

Probably not. 

You’d skim, get frustrated, and bounce.

A high bounce rate can send negative signals to search engines. This can impact your Google ranking.

So, it’s a good idea to use short, keyword-rich subheadings to break up your content. 

Like this:

7. Use Questions in Headers to People also ask

One of the most valuable (and overlooked) spots in Google’s results is the People Also Ask box. These are the follow-up questions searchers often click when exploring a topic.

Example:

To increase your chances of appearing here, turn some of your H2s and H3s into natural questions that mirror these queries.

For example, if one of the People Also Ask questions for your target query is “What are the benefits of video marketing?” don’t frame your H2 as “Benefits of Video Marketing.”

Instead, phrase it as “What are the benefits of video marketing?”

This can also improve your visibility in AI-generated answers. Because AI tools use natural language processing (NLP) to pull responses directly from content that matches how users phrase their questions.

Vadzim Z, Head of SEO at Ninja Promo, puts it right:

“We use H2 and H3 to structure content around specific user questions. They help Google ‘understand’ blocks of information and increase the chances of appearing in a featured snippet. Subheadings that include key questions with concise answers are especially effective.”

But only do this where it makes sense.

If the question doesn’t fit into your existing structure, consider creating a short FAQ section at the end of your page where you address these questions.

Quick SEO Wins for Image SEO

Google can’t “see” images the way we do. But it can read the text around them.

So, it’s best to optimize your images for better SEO performance.

Here’s how we do it:

8. Write Descriptive File Names and Alt Text with Keywords

When you upload an image, don’t leave the default file name like IMG_1234.jpg. 

Instead, rename it with a keyword-rich description of what the image actually shows.

For example:

❌ IMG_1234.jpg
✅ organic-cotton-bag.jpg

The same applies to alt text.

Alt text is what screen readers use to describe images for visually impaired users. Google relies on alt-text to understand images.

So, if your keyword is “organic cotton bags,” your alt text could be:

✅ “Eco-friendly organic cotton bag with long handles”

9. Compress Images Without Losing Quality

Large image files can slow down your site. 

And since page speed is a direct ranking factor, it can hurt both your rankings and user experience (UX).

But at the same time, you can’t afford to upload low-quality images.

So, how can you compress your images without hurting quality? 

Here’s how we do it:

• Use image optimization tools like TinyPNG or ImageOptim
• Save in modern formats like WebP or AVIF. This can keep quality high while cutting size dramatically
• Resize your images before uploading. Don’t use a 3000px-wide image if the page only needs 800px
• Leverage lazy loading so images load only when a visitor scrolls to them

10. Use Modern Formats Like WebP and AVIF

Older formats like JPEG and PNG come with larger file sizes.

Formats like WebP and AVIF were built for the modern web. They preserve sharpness and clarity while keeping file sizes small.

Now, multiply that across dozens of images on a page.

Even Google’s own WebP Compression Study revealed that WebP delivers 25–34% smaller file sizes than JPEG at the same visual quality.

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So how do you do it?

• Convert before upload with tools like Squoosh or CloudConvert
• Use a CMS plugin like ShortPixel to convert uploads into modern formats automatically
• Enable server-side support on Cloudflare or Nginx to serve modern formats with JPEG/PNG fallbacks

Quick Wins for Internal Linking

Internal links are links on your site that connect one page to another. Having a strong internal linking architecture can improve your search engine rankings.

Follow these tips:

11. Link From High-Authority Pages to Weak Pages

Internal links pass PageRank (how authoritative a page is) from one page of your site to another.

It’s determined based on the number and quality of links pointing to that page.

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So, audit your site to prepare a list of high-authority pages.

Next, identify weaker pages that need a boost. Or ones that you want to give a boost.

Finally, add internal links from your power pages to these weaker ones.

• Let’s say one of your blog posts, “What Is Project Management?”, has earned 50 backlinks from high-authority sites.
• Now let’s say you recently published a blog post “Best Project Management Tools in 2025.” 
• In your “What Is Project Management?” post, if you’re mentioning a list of top project management tools, that’s the perfect spot to link to your “Best Project Management Tools in 2025” article.

12. Use Keyword-Rich Anchor Text Naturally

Anchor text is the clickable text in a hyperlink. 

Both readers and search engine crawlers use it to understand what the linked page is about.

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That’s the reason it’s important to make your anchor text descriptive. 

It’s also a good practice to include the primary keyword of the page you’re linking to, as long as it fits naturally.

For example, in the above case, instead of linking to their best project management tools post with generic text like “read more”, the publication used “best project management tools” as the anchor. 

13. Add Internal Links to Fresh Content Immediately

When you publish new content, don’t let it sit in isolation. 

Internal links from your existing pages can help search engines discover it faster.

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And pass authority.

So, as soon as a new blog post goes live, go back to older high-authority pages and add relevant links pointing to it.

Quick SEO Wins for Technical SEO

Technical SEO issues can severely impact your search engine rankings. 

So, establish a system to proactively catch and fix them before they pile up. Also, prioritize which ones to fix.

“We base our priorities on the severity of the issue. First, we fix critical indexing problems that harm the crawl budget. For redirects, this usually means addressing redirect loops. For broken links, it involves fixing site-wide links to 404 pages that appear across the entire site.

After resolving these critical issues, we shift focus to optimizing the crawl budget.”

Vadzim Z., Head of SEO at Ninja Promo

A few quick technical website SEO optimization tactics include:

14. Add Schema Markup (FAQ, Local, Product, Article)

Schema markup is structured data that helps search engines better understand your content.

For example, FAQ schema can display your Q&A directly under the search result.

Product schema can show additional product details (like price and reviews) in search results.

Different schema types include:

1. FAQ Schema: Surfaces questions and answers directly in SERPs
2. Local Business Schema: Highlights additional details like address, phone number, and reviews
3. Product Schema: Displays additional product details like price, stock status, and ratings
4. Article Schema: Can help your articles appear in Google Discover 

Adding schema is a quick technical win that can make your search results stand out. And for traffic growth.

15. Optimize Robots.txt for Crawl Efficiency

Robots.txt is an HTML file that tells search engine crawlers which parts of your site they can and cannot access. 

Find a screenshot of our own robots.txt file here:

When optimized properly, it ensures search engines spend their crawl budget (the amount of time and resources a search engine like Google allocates to a website) on important pages on your site.

For example:

• Block search engine crawlers from page indexing duplicate content, admin sections, or staging environments. This can save crawl budget.
• This way, crawlers can focus their time on high-value pages like product pages.

Vadzim shared how this solved a critical issue for one client:

“For one of our clients, we discovered a critical problem: CSS and JS files were blocked in the robots.txt, which naturally prevented search engine crawlers from properly scanning the site’s pages. After fixing the issue and reindexing the pages, we immediately saw a significant increase in rankings.”

16. Fix Broken Links and 404 Pages

Broken links are links that point to pages that no longer exist. 404 errors appear when users or crawlers try to visit those pages.

For example, if a blog post links to old product page descriptions that were deleted, visitors and search engine crawlers will land on a 404 error.

To avoid this, set up a 301 redirect to a relevant page like your updated product listing.

17. Enable Browser Caching and Minify CSS/JS

Two quick technical wins that can improve site speed are:

Enabling browser caching: Stores static files like images, CSS, and scripts locally in a visitor’s browser. This way, when they revisit your site, pages load much faster because fewer resources need to be downloaded again.

Minifying your CSS/JS files: Removes unnecessary spaces, comments, and characters from your code. This can reduce the file size, which can reduce page speed.

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Both tactics may seem small, but together they can significantly cut down load times.

18. Fix Redirect Loops

A redirect loop happens when URL A redirects to URL B, and URL B sends users back to URL A.

This can trap both users and crawlers in an endless cycle of redirects.

Use Semrush’s Site Audit tool for SEO analysis and quickly spot the redirect loops.

You’ll find a list of pages stuck in loops, along with the redirect type and the number of redirects linked to each page.

Quick SEO Wins for Content Optimization

Optimize your content so that it performs better in search results.

Here are a few simple fixes:

19. Update Old Content

Go through your top-performing pages and update them so they stay fresh and continue performing well in search results.

This doesn’t mean revisiting a post and simply changing its title tag from including 2024 to 2025. 

Search engines are much smarter than that today.

Start by preparing a list of pages that bring in the most traffic or help generate SEO leads.

Then:

• Perform a SERP analysis to see what top-ranking pages include (like new sections, more visuals, or FAQs) and identify gaps you can fill
• Replace outdated stats with insights from latest research
• Add new internal links to recently published (and high-value) pages
• Make sure backlinks are still active and pointing to the right destination 
• Refresh visuals, screenshots, or workflows
• Add insights from new case studies to highlight recent results.
• Include fresh examples 

20. Add Relevant Keywords Naturally

When updating or creating content, add relevant keywords where they fit naturally. 

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Place your primary keyword in the:

• Title tag
• H1 heading
• First 100 words of the page
• Naturally throughout the body copy

Also, sprinkle in secondary keywords and variations throughout the page.

Aim for a keyword density of around 1–2% so the term appears often enough to signal relevance without sounding forced.

When asked “Over the past 15 years, which quick wins have lost relevance due to algorithm changes?” Vadzim pointed to:

“Excessive use of keywords in meta tags and text, and mass building of external links from low-quality websites.”

So, while keyword optimization is still important, make sure you do it naturally.

21. Add Internal Links to Old Posts

When you publish new content, connect it back to your existing library using internal links. 

Adding internal links to older posts can help search engines crawl new pages faster. And distribute authority across your site.

So:

• Start by identifying older posts that already rank well or get steady traffic. 
• Then, look for natural places to insert links to your newer content. 

For example, if you’ve just published “AI SEO Trends in 2025,” go back to your older “SEO Trends in 2024” post and add a contextual link.

22. Improve Readability

When your content is hard to read, visitors are likely to bounce. 

This can hurt user engagement and send negative signals to search engines.

Readability depends on two key factors:

Text optimization: Make your writing easy to follow. Use short sentences, simple words, and break complex ideas into smaller parts. Avoid long walls of text that can overwhelm readers.

Look at how we do it using bullet points and easy language:

Design optimization: This is about how your content looks on the page. Keep the layout clean, have a responsive design, ensure site usability, use enough white space, and choose clear fonts so readers can move through your content without friction. Also, use supporting visuals, add block quotes, and include call-to-actions to break up sections.  

Look at how we’ve used a block quote to make the design better:

Focus on both to improve your content’s readability.

Quick SEO Wins for Local SEO

58% of businesses don’t optimize for local search.

If you want to be part of the 42% that actually show up, start with these quick wins:

23. Add Local Keywords in Titles and Content

To improve your site’s visibility for local searches, include your city, neighborhood, or region across your site.

For example, instead of writing “Dental Clinic,” use “ Dental Clinic in Boise.” 

Look at the number of times (19) this dental clinic has used Boise in their landing page:

Source

Add local keywords to title and meta descriptions. Also, header tags. 

And the rest of your website content.

This can improve your location relevance and increase your chances of showing up in local results.

24. Claim and Update Your Google Business Profile (GBP)

Google Business Profile (GBP) is a free tool to manage how your business appears on Google Search and Maps.

An optimized GBP can help your business show up when people search for businesses like yours. 

For example, a dental clinic can appear for searches like “dentist near me” or “best dental clinic in [city].”

Like this:

And here’s what a GBP looks like:

Claim your GBP here:

Once claimed, follow Vadzim’s advice on priority:

“The fastest growth usually comes from properly completing all profile fields and categories, as well as optimizing descriptions with local keywords.”

25. Add NAP (Name, Address, Phone) on Every Page

Search engines and customers rely on your business details to confirm you’re real and trustworthy. 

By simply adding your business’s Name, Address, and Phone number (NAP) to every page can make it easy for both to identify and contact you.

Also, make sure it’s consistent.

Your NAP must be the same everywhere: on your website, GBP, and other local directories. 

Even small differences (like “St.” vs. “Street”) can confuse search engine crawlers. 

This can hurt your local rankings.

Turn Simple Fixes Into Big SEO Gains With Ninja Promo

We’ve personally tested and implemented these tactics to drive real results for our clients.

On their own, each fix can move the needle a little. But combined, they compound into meaningful gains.

The challenge, however, is that SEO has a lot of moving parts. 

Knowing what to fix, what SEO tools to use, and how can feel overwhelming when you’re managing it in-house.

That’s where Ninja Promo steps in. 

Unlike those so-called SEO guaranteed results agencies, we don’t make fake promises. 

Instead, we provide you with a dedicated team of specialists across SEO, content, design, paid media, and PR experts who work as extensions of your marketing team.

And under one subscription.

Best part: you’re in complete control.

With us, you can:

• Save up to $100k compared to traditional agencies
• Get access to 100+ specialists across SEO, content, ads, and design
• Get real-time rank tracking
• Launch winning campaigns within a single day
• Stay in control with weekly calls and real-time SEO reporting