From Startup to Strong iGaming Brand: Launching Darpha Studios Across Social Media and the B2B Scene

Created a One-Pager Strategy and Action Plan

We started with the foundation — strategy. Together with the Darpha team, we defined the key goals and, based on that, prepared a One-Pager Strategy using the JustPlay template — a concise document that sets a unified brand tone, describes the target audience, defines communication style, and identifies priority platforms.

Next, we developed an Action Plan — a step-by-step roadmap for the first stage of work. The subscription format gave us flexibility to allocate time between strategy, design, and content. The client immediately gained a clear view of the workflow — who’s responsible for what, how success is measured, and which tasks come first.

Created a B2B Presentation

We developed a presentation for Darpha Studios to use at meetings and industry expos. Our team gathered the content, structured it clearly, and designed it in a modern, minimalist style. Thanks to the subscription format, we quickly tested several concepts and refined the materials based on client feedback without any delays.

As a result, Darpha received a complete B2B communication tool — a presentation that looks professional and helps the brand confidently represent itself in the market.

Launched SMM

We set up and launched Darpha Studios’ social media accounts on LinkedIn, Instagram, Twitter, and Pinterest. Our team created a content series and visual guides to ensure consistency across all posts and reflect the brand’s style. To raise the creative quality and draw inspiration from best practices, we analyzed other iGaming content studios, identified strong design solutions, and adapted them to fit Darpha’s identity. The focus was on organic growth and high-quality visuals.

The creatives didn’t sell the product directly — instead, they highlighted the brand’s values and key advantages for partners

By the second month, we refreshed the strategy: added more playful, game-focused content, increased audience engagement through a livelier tone and visuals that reflected the studio’s spirit, and tailored the approach for each platform. LinkedIn featured professional posts and industry updates, while Instagram focused on visual storytelling and the team’s atmosphere.