How We Helped Rebus Сhain Supercharge Their Engagement Rate in Just Six Months
Overview
Rebus Chain is a decentralized finance (DeFi) platform bridging the gap between traditional finance and the blockchain economy. They offer financial institutions the opportunity to integrate blockchain-based investment services into their existing infrastructure. Their products enable individuals and businesses to access digital currencies and services securely, quickly, and cost-effectively.
Services provided
Challenge
Rebus Chain needed an experienced marketing partner to create an effective campaign to boost their engagement rate on Twitter, increase organic followers, and drive more website traffic from their official account.
They aimed to maximize brand visibility, reach, and presence on Twitter to become a leading voice in the DeFi space. Seeking rapid results, they allotted one month for campaign development, launch, and tracking.
Approach
Recognizing the need for an effective strategy, we began by analyzing Rebus Chain’s Twitter subscriber base to identify resonating content types. Through research, we pinpointed popular topics among their target audience, including platform announcements, interactive posts, and technical updates. We devised a strategy incorporating these elements in engaging and informative ways to promote Rebus Chain’s brand and message.
Execution
- Based on Rebus Chain's Twitter analytics, we determined that posting once per day would optimize engagement.
- Crafting compelling content to draw and retain the right audience, we developed a comprehensive content calendar approved by Rebus Chain.
- Employing tactics such as hashtag research, multimedia posts, giveaways, and engaging questions, we ensured content remained interesting and relevant.
Curious about
our approach?
Results
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