\Fitness club
Fitness club created by professional athletes
FITNESS CLUB CASE STUDY
OUR PLANS
Get less than $150 for a lead (a booking of a free trial lesson in a stretching studio).
CHALLENGE
Get less than $150 for a lead (a booking of a free trial lesson in a stretching studio).
CHALLENGE
Look-a-like 1% to those liking, commenting and saving the posts.
WHAT HAS BEEN DONE
Look-a-like 1% to those leaving DM
Women interested in sports (fitness, yoga, stretching, etc.)
Target audiences
All the TAs had some limitations
Aged between 18 to 44
Geographically located within 3 km from the stretching studio
Look-a-like 1% to those liking, commenting and saving the posts.
WHAT HAS BEEN DONE
Look-a-like 1% to those leaving DM
Women interested in sports (fitness, yoga, stretching, etc.)
Target audiences
All the TAs had some limitations
Aged between 18 to 44
Geographically located within 3 km from the stretching studio
CREATION OF ADS
We have chosen the photos that had more likes and comments in the studio's Instagram profile.
Then, we have split them in 3 groups with different meanings (a person training with a coach, women with flexible bodies, and people training in groups).
In addition, we have found a strong promotional video to invite to have a trial lesson.
We've also added a Call-to-action – a discount on a first season ticket and a trial lesson.
Then, we have created several texts with catching headlines…
…and explained the benefits of stretching lessons in details.
01
02
03
04
05
04
03
02
01
05
Photo/video choice
Text creation
CREATION OF ADS
We have chosen the photos that had more likes and comments in the studio's Instagram profile.
Then, we have split them in 3 groups with different meanings (a person training with a coach, women with flexible bodies, and people training in groups).
In addition, we have found a strong promotional video to invite to have a trial lesson.
We've also added a Call-to-action – a discount on a first season ticket and a trial lesson.
Then, we have created several texts with catching headlines…
…and explained the benefits of stretching lessons in details.
01
02
03
04
05
04
03
02
01
05
Photo/video choice
Text creation
1,32%
171
$0.7
$5800
Average CTR
Average cost per click
Total cost
Total number of requests
RESULTS
20%
Conversion to request
The ad campaign run on
December 23 – December 30, 2019
Clicks: 8280
$34
Cost per request
55 people
51 people
32%
$105
Booked a trial lesson
Conversion to booking
Cost per booking
Number of people attended a trial lesson
93%
Conversion to attendance
29 people
Number of people bought a season ticket after the trial lesson
57%
Conversion to sales
*a request — a person who has left a PM in Direct, WhatsApp or called.
1,32%
171
$0.7
$5800
Average CTR
Average cost per click
Total cost
Total number of requests
RESULTS
20%
Conversion to request
The ad campaign run on
December 23 – December 30, 2019
Clicks: 8280
$34
Cost per request
55 people
51 people
32%
$105
Booked a trial lesson
Conversion to booking
Cost per booking
Number of people attended a trial lesson
93%
Conversion to attendance
29 people
Number of people bought a season ticket after the trial lesson
57%
Conversion to sales
*a request — a person who has left a PM in Direct, WhatsApp or called.
SUM UP
Launched more than 50 advertising campaigns
Created more than 300 images, photos, GIFs, and videos
Designed more than 20 TA portraits
Wrote more than 20 articles about food, coffee, and many other related topics
Determined the four most profitable TAs (after a series of tests) to focus on
Promotional video has turned out the best advertising creative. Carousels have performed nice as well, but the video has proven to be the best.
During the campaign, the company had season tickets sales of over $30,000. The owner of the company has also shared that those who had bought the first season ticket, later buy the second, the third and so on monthly, so the above mentioned income data don't include the LTV that will be measured during the following months.
This stretching studio remains our active client. We are planning to test Instagram Stories video, find new audiences and try new creative ads to encourage more people to book a trial lesson.
SUM UP
Launched more than 50 advertising campaigns
Created more than 300 images, photos, GIFs, and videos
Designed more than 20 TA portraits
Wrote more than 20 articles about food, coffee, and many other related topics
Determined the four most profitable TAs (after a series of tests) to focus on
Promotional video has turned out the best advertising creative. Carousels have performed nice as well, but the video has proven to be the best.
During the campaign, the company had season tickets sales of over $30,000. The owner of the company has also shared that those who had bought the first season ticket, later buy the second, the third and so on monthly, so the above mentioned income data don't include the LTV that will be measured during the following months.
This stretching studio remains our active client. We are planning to test Instagram Stories video, find new audiences and try new creative ads to encourage more people to book a trial lesson.