team is sure that the following factors would make your catalogue work out effectively:
● The company should be on the top of the list. It's human nature to click on the top lines. The position is determined by the rating and money (sponsors are higher in the list by default).
● The catalogue should be popular. Basically, the most crucial factor here is the popularity of the sections needed. You may be number 1, but if the potential customers don't see the section — it's useless.
● It's vital that after clicking on the company's site the potential buyers could get all the necessary information quickly. They don't need to put lots of effort into understanding what you actually do and how the company can be useful.
The main advantage of the catalogue is its target audience. It's focused on the leads that are currently in search. The search stage may be an early one (just to ask something) or a later one (to evaluate the requirements). In most cases, the aforementioned clients are almost at the stage of buying. And now we
gonna learn how to get the most of catalogues with your brains, not with your money. 1. Don't spoil the rating «by chance».
One of the main success factors on Clutch is a good rating. Let's have a look at a typical "lower-than-deserved" rating scheme: 1.
We warn the client whose project we practically polished that Clutch can reach out to him to ask a couple of questions. 2.
Then, our client is actually asked about the work, and here we have a problem. There are several criteria to evaluate the company (quality, price, deadlines, etc). That's the point where some of the clients start having strange thoughts like «I can't give them five stars, nobody will believe that, the site would think that I'm a bot».
As a result, the client gives you five stars on almost all the criteria, except the "unimportant" one for which he gives you this hateful four or even three stars. Unfortunately,it makes the final rating become lower. Furthermore, as popular pages are full of competition, even 0.1 plays a big role and can lower your position.
If by the end of the project the budget became five times more than expected, a manager had a call with the client during a party or instead of iOS game you created a Drupal portal as usual — don't share the client's contact with a Clutch representative. Usually, the clients aren't prepared for the review. Everything may seem to be okay as the client didn't say a word, but in reality he wasn't quite satisfied. That's why you need to get the feedback yourself first (during the project and at the end) and only then recommend the client to Clutch. Otherwise, the customer may share what he wants and it may not be what we expect. 2. Look for the most popular pages and sections
Catalogues don't usually share the data from their analytics, that's why we can only make guesses about the efficiency (or test it). But there's a way to make a rough estimate about the popularity of the catalogue or even separate sections. This method can be used in two cases: 1.
You found a catalogue with the price of «only $500» (or $5000) for getting into the top or having millions of leads. However, the statistics and the catalogue attendance seem to be questionable. Or maybe you're planning to buy Sponsorship on Clutch but still have some doubts. 2.
You're an all-rounder with a wide range of services and think which sections are suitable for you.
Our method is based on the fact that the biggest part of the traffic is received from search engines. For instance, according to SimilarWeb, Clutch got 52% of the traffic from the search systems: