team is sure that the following tips will make your catalogue work out effectively:
● The company should be on the top of the list. It's human nature to click on the top lines. The position is determined by the rating and the money spent (sponsors are higher in the list by default).
● The catalogue should be popular. Basically, the most crucial factor here is the popularity of the sections required. You may be number 1, but if the potential customers can't see the section — it's useless.
● It's vital that after clicking on the company's site the potential buyers can quickly get all of the necessary information. They should not need to have to put lots of effort into understanding what you actually do, and how your company can be useful.
The main advantage of the catalogue is its target audience. It's focused on the leads that are currently being searched for. The search stage may be an early one (just asking for something) or a later one (evaluating the requirements). In most cases, the aforementioned clients are almost at the stage of buying. And now we
gonna how to get the most out of catalogues by using your brains, and not your money. 1. Don't spoil the rating "by chance".
One of the main success factors on Clutch is a good rating. Let's have a look at a typical "lower-than-deserved" rating scheme: 1.
We warn a client whose project we have polished that Clutch will reach out to him to ask a couple of questions. 2.
Then, our client is actually asked about the work, and here we have the problem. There are several criteria to evaluate the company (quality, price, deadlines, etc). That's the point at which some clients start having strange thoughts like "I can't give them five stars, nobody will believe that; the site will think that I'm a bot".
As a result, the client gives you five stars on almost all the criteria, except the "unimportant" one for which he gives you this hateful four or even three star rating. Unfortunately, it makes the final rating lower. Furthermore, as popular pages are full of competitors, even 0.1 has a big effect and can lower your position.
If at the end of the project, the budget has become five times larger than expected, a manager made a call to the client during a party, or instead of an iOS game you created a Drupal portal as usual, don't share the client's contact details with a Clutch representative. Usually, clients aren't prepared to give a review. Everything may seem to have been okay as the client didn't say a word, but in reality he wasn't quite satisfied. That's why you need to get the feedback yourself first (during the project and at the end), and only then recommend the client to Clutch. Otherwise, the customer may share what he wants, and it may not be what you expect. 2. Look for the most popular pages and sections
Catalogues don't usually share the data from their analytics, that's why we can only make guesses about the efficiency (or we have to test it). But there's a way to make a rough estimate about the popularity of the catalogue, or even separate sections. This method can be used in two cases: 1.
You found a catalogue with the price of "only $500" (or $5000) for getting to the top, or receiving millions of leads. However, the statistics and the catalogue views seem to be questionable. Or maybe you're planning to buy Sponsorship on Clutch but still have some doubts. 2.
You're an all-rounder with a wide range of services and are thinking which sections are suitable for you.
Our method is based on the fact that the biggest volume of traffic is received from search engines. For instance, according to SimilarWeb, Clutch got 52% of its traffic from search systems: