Probably the most popular one is Facebook
. Loved by a great amount of users of all backgrounds, ages and nationalities, Facebook is what you need to reach a wider audience. A good balance of gender groups also makes the overall picture better. Instagram
is truly a paradise for visual aids. A typical Instagram user is younger than those on Facebook. Also, there're more female users than male ones. Instagram is good for a product, if the visual part is a crucial part of it. Twitter
is a right thing for communication. With hundreds of millions of active users (mainly aged 18–30), it's a wonderful opportunity for conversation with potential customers though short and vivid tweets and treads about trending issues in this or that industry.
If B2B is something you need strongly, then LinkedIn
is the platform to serve you. It allows you interact with people based on their company type, industry or position. The users here are generally older than those at entertaining ones.
A world's second largest engine after Google, YouTube
is awesome for your project if it has video content to be displayed and shared with 1 billion YouTube users. Popular among all ages and genders, it may become a key to success, with interesting, entertaining and helpful (better all at once) videos, of course. Pinterest
is another awesome solution for image-focused products. This platform is mostly popular with female (80%) audience aged 18–35. If you do have to show some awesome visual content, this one should be right for your company. Medium
could serve as a library of deep articles based on product-related issues, as well as a blog. A vivid example of social media journalism. Links to your articles on Medium may be provided at any other social media platform, not to overload posts with big amounts of text.
Also worldwide popular among all ages, genders and backgrounds, Reddit
aims at raising and discussing issues you raise and solve within your project. Fun and entertaining short posts provoke your audience for vivid and lively discussion. Quora
is a knowledge-exchange platform where users may ask some specific questions, and then vote for the best and most useful answer to be displayed first. Quora is a great solution when you post a product-related question and answer yourself in order to demonstrate your proficiency and provide your audience with useful answers they may need. Plan Carefully