THE AIMS AND TASKS OF SMM
High-end apartment complex is a special lifestyle brand related to a new level of business-class comfort: security, convenience, environmental friendliness, urbanism, and a healthy lifestyle.
Social media must both attract the public and the target audience to the project and clearly state the complex's outstanding peculiarities.
LEADS AND SALES GENERATION
The general images compose a landing page that demonstrates the basic issues related to the construction and peculiarities of the new residential complex.
A similar layout was used on all platforms. On Instagram, it looks particularly spectacular because by looking through the general plan of the content, one can see a major information sheet with a title containing all the data provided in the post.
The aim of the community manager was to encourage followers to make a purchase, provide them with the information about the RC, and show the houses in private viewings, which followers could sign-up for via a direct message.
Managers have internal regulations for the speed of responding to messages. During business hours, the specialists prepared detailed answers covering all the features within 20 minutes.
AUTOMATION AND CHATBOTS
Additional services and chatbots were used to provide more rapid feedback to the users. Algorithms collect comments and notifications, distribute them among managers, and help remind them of every incoming question or comment in the social media.