BitcoinOil
\BLOCKCHAIN
The New Bitcoin Fork from Switzerland
A new cryptocurrency based on the original Bitcoin blockchain technology, launched in 2019 in the result of the hard fork.
Facts & Results
3 mln
12
$0.07


240k
1500
potential investors reached
organic impressions monthly
influencers and media talking about the project
average number messages to the project
average cost per click
On-brand visual solutions
Social media strategy
Press release creation and distribition
Growth strategy creation
FB & Instagram advertising
OUR ROLE
Customer support 24/7
Viral content creation
Influencer marketing
This project was based on the Bitcoin hard fork idea. The number one goal was to get ready for the IEO and its implementation. The second task was to attract a new audience and manage the community, who would be interested in a new, technologically advanced Bitcoin.
The Ask
Challenges
Handling multiple reports for up to 20 U.S. cities, totaling 181 graphics

Meeting 24-hour turnaround time, from data receipt to final graphic delivery
Creating a quality assurance process to correct any errors in the data

Tailoring custom report design to LinkedIn's brand guidelines
Automating a lot of the report generation to make this all possible
Designing a system that would scale with LinkedIn's changing (and growing) needs

Creating a quality assurance process to correct any errors in the data

Designing a system that would scale with LinkedIn's changing (and growing) needs

Our approach
We worked out a full-scale marketing strategy, including explainer videos and press releases for top media outlets, in addition to social media management, increasing brand awareness, and conducting many campaigns to attract an enthusiastic audience. In other words, we provided BitcoiOil with the full range of services from A to Z, except for software development.
We worked out a full-scale marketing strategy, including explainer videos and press releases for top media outlets, in addition to social media management, increasing brand awareness, and conducting many campaigns to attract an enthusiastic audience. In other words, we provided BitcoiOil with the full range of services from A to Z, except for software development.
visual aids
2019
See some content we created.
Through a series of brainstorms and exercises, we came up with:
Customized, on-brand designs, including text, charts, graphics, and data visualizations
Automated workflows that populate graphics and reports, all editable by the LinkedIn team
Updated data that refreshes with one click, through an integration with Google Sheets
Accurate, on-brand graphics that are immediately ready to publish
The main result
Name
Director of Creative Operations
Name
Director of Client Services
Name
Art Director

      Data Vizualization
      Infographics
      Motion Grapgics

          Name
          Senior Producer
          Name
          Producer
          Name
          And all of our designers :)
          CREDITS
          SERVICES
          PARTNERS
          Name
          Senior Producer
          Name
          Producer
          Name
          And all of our designers :)
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