Papercrypto - Risk-free virtual cryptocurrency trading platform
A new project with no social media platforms, with a low-quality web-site and without any Internet traffic at all. The main goal was to lure traders to the platform and to develop some social media platforms. Properly created content was also needed for the company to share regular news about the project with their audience, and to attcract new traders.
Through a series of brainstorms and exercises we came up with UX/UI design upgrade. Then, we created a corporate identity for the company. A content promotion strategy was developed and implemented, with the use of both growth hacking and traditional tools.
during the first month
FB & Instagram advertising