SCEPTERCASH - AN INNOVATIVE LONG-TERM TOKEN-REWARDS PROGRAM
THE RESULTS

The newly established subsidiary of Scepter Group LLC had all the problems of a new company - no activity in social media, low brand awareness, and low-quality content. Another problem was that the main company, Scepter Group LLC, was specializing in retail, which is a rather conservative area, and that conservative audience was not likely to go engaged into the new innovative product so fast.


Having studied the company's White Paper, we figured out that the new products is closely connected to the holding's retail system, and decided to start with the posts that would demonstrate the obvoius benefits of the program, mainly aimed turning the attention of already existed Scepter Group LLC customers. Then, we have worked out another content section, vice versa oriented at retail brand features description to lure the cryptocommunity.
    subscibers number growth
    3x
    community growth
    5k
    post published every day
    1
    Creative
    Viral content
    Social media
    marketing
    THE CHALLENGE

    THE SOLUTION
    Strategy
    Writing, editing & translating
    2 min
    average response time