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PlastGroup Case Study
PlastGroup is a company that produces furniture and artificial stone. The brand has been in the market since 2005 and has participated in many international furniture exhibitions and city festivals, successfully implementing projects using artificial stone.
460%
higher engagement rate
$0.3
cost per subscriber
25%
conversion to request
The Ask
PlastGroup has been working since 2005 and already has loyal clients. But today, there is an opportunity to gain a new audience with the help of social networks. The company asked us to develop a complex strategy.
Challenges
Analyze the current audience and develop an image of the TA for social media
Design highlight rubrics
Create five TA portraits
Optimize social networks and the company's website
Develop a targeting strategy
Our Approach
We started with a deep analysis of the audience. We surveyed clients from PlastGroup's database and understood their preferences. Our idea was to concentrate on live content: real projects, new furniture in salons, and videos demonstrating products. We found out that this type of content works well and makes people react.
Results
460%

higher engagement rate
$0.3

cost per subscriber
25%

conversion to request
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