Plast Group Case Study
PlastGroup is a company that produces furniture and artificial stone. The brand is on market since 2005 and during this period it has participated in many international furniture exhibitions, in city festivals and successfully implemented projects using artificial stone.
460%
higher engagement rate
$12
cost per lead
25%
conversion to request
42%
increase in revenue driven by social media
The Ask
PlastGroup has been working since 2005 and it already has loyal clients. But today there is an opportunity to gain new audience with the help of social networks. So the company asked us to develop complex strategy.
Challenges
Analyze current audience and develop image of the TA for on social media
Design highlights rubrics
Create 5 TA portraits
Explain the value of the product with informative and educational content
Develop targeting strategy
Optimize social networks and website
Our Approach
We started with deep analysis of the audience. We carried surveys among clients from PlastGroup database and understood their preferences. Our idea was to concentrate on live content: real projects, new furniture in salon and videos demonstrating products. We found out that this type of content works and makes people react.

This integrated approach included email marketing, social advertising, and social media management in an effort to increase brand advocacy as well as an increased investment in PPC.
Results
460%

higher engagement rate
$12

cost per lead
25%

conversion to request
42%

increase in revenue driven by social media
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