Papercrypto
\BLOCKCHAIN
Risk-free Virtual Cryptocurrency Trading Platform
Virtually trade Bitcoin and cryptocurrency. Learn about crypto and earn real prizes for winning contests.
Facts & Results
1500+
2.5 mln
15k
30%
<$1
registrations in the first month
website conversion
growth
impressions
CPA (registrations)
engagements
On-brand visual solutions
Social media strategy
Social media
marketing
Growth strategy creation
FB & Instagram advertising
OUR ROLE
UI/UX design upgrade
Viral content creation
Buzz campaign
We were given a new project with no social media presence and a low-quality website with no internet traffic. The main goal was to lure traders to the platform and develop a social media presence. The company also needed properly created content for the company to share regular news about the project with its audience and attract new traders.
The Ask
Challenges
Update the website to boost conversion and attract new audiences

Educate the audience about crypto trading and point out the necessity of paper trading
Develop strong social media presence and create a strong loyal community
Work out the new types of engaging content that would prove the company's expertise
Make the CPA lower by increasing the volume of registrations
Encourage activity and lure the audiences' attention to the company's regularly held contests
Through a series of brainstorms and exercises, we came up with a UX/UI design upgrade. Then we created a corporate identity for the company. We also developed and implemented a content promotion strategy using both growth hacking and traditional tools.
Our approach
Through a series of brainstorms and exercises, we came up with:
Customized, on-brand designs, including text, charts, graphics, and data visualizations
Total upgrade of the website desing and navigation, taking into consideration the new brand identity and users' demands
Forming the new potrait of "ideal client" and setting up targeting and remarketin based on it
Accurate, on-brand graphics that are immediately ready to publish
See some content we created.
See some content we created.
Have a project in mind?
Book a call with our team
Request A Marketing Proposal
We'll get back to you within a day to schedule a quick strategy call. We can also communicate over email if that's easier for you.
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