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Papercrypto
\BLOCKCHAIN
Risk-free Virtual Cryptocurrency Trading Platform
Virtually trade Bitcoin and cryptocurrency. Learn about crypto and earn real prizes for winning contests.
Facts & Results
1500+
2.5 mln
15k
30%
<$1
registrations in the first month
website conversion
growth
impressions
CPA (registrations)
engagements
On-brand visual solutions
Social media strategy
Social media
marketing
Growth strategy creation
FB & Instagram advertising
OUR ROLE
UI/UX design upgrade
Viral content creation
Buzz campaign
We were given a new project with no social media presence and a low-quality website with no internet traffic. The main goal was to lure traders to the platform and develop a social media presence. The company also needed properly created content for the company to share regular news about the project with its audience and attract new traders.
The Ask
Challenges
Handling multiple reports for up to 20 U.S. cities, totaling 181 graphics

Meeting 24-hour turnaround time, from data receipt to final graphic delivery
Creating a quality assurance process to correct any errors in the data

Tailoring custom report design to LinkedIn's brand guidelines
Automating a lot of the report generation to make this all possible
Designing a system that would scale with LinkedIn's changing (and growing) needs

Through a series of brainstorms and exercises, we came up with a UX/UI design upgrade. Then we created a corporate identity for the company. We also developed and implemented a content promotion strategy using both growth hacking and traditional tools.
Our approach
Through a series of brainstorms and exercises, we came up with:
Customized, on-brand designs, including text, charts, graphics, and data visualizations
Automated workflows that populate graphics and reports, all editable by the team
Updated data that refreshes with one click, through an integration with Google Sheets
Accurate, on-brand graphics that are immediately ready to publish
See some content we created.
See some content we created.
Name
Director of Creative Operations
Name
Director of Client Services
Name
Art Director
      Data Vizualization
      Infographics
      Motion Grapgics
          Name
          Senior Producer
          Name
          Producer
          Name
          And all of our designers :)
          CREDITS
          SERVICES
          PARTNERS
          Name
          Senior Producer
          Name
          Producer
          Name
          And all of our designers :)
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