Jackwood
Jackwood is a manufacture of modern and unique customized furniture. The company found a way to display mood and character with wood and stone. No matter what it is, chair, wardrobe, or table, Jackwood create real masterpieces.
400%
higher engagement rate
215%
greater average check
34%
increase in organic traffic from Social Media
The Ask
The main request was to create a community of people who truly love the style and appreciate quality. Our client also needed help with creating of a visual strategy: there were a lot of concept-arts and photos, but there was no straight, clear, and attractive packaging and structure.
Challenges
Create a visual concept and templates for the profiles
Raise activity and engage new users
Set up targeted advertising on Instagram
Explain the value of the product with informative and educational content
Establish community support
Manage the company's reputation and increase customers' loyalty
Our Approach
With started with a team brainstorm and worked in two directions: visual content and text content. Our designers deeply researched the aesthetic and brand book of the company and our copywriters researched the theme and analysts researched TA and competitors. After this, we matched all the knowledge and created the whole strategy.

After creating various content that satisfies TA needs it was necessary to attract people and make this content noticed. So we set up a few advertising campaigns, used crow-marketing methods, and reached Instagram trends.
Results
400%

higher engagement rate
215%

greater average check
34%

increase in organic traffic from Social Media
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