With started with a team brainstorm and worked in two directions: visual content and text content. Our designers deeply researched the aesthetic and brand book of the company and our copywriters researched the theme and analysts researched TA and competitors. After this, we matched all the knowledge and created the whole strategy.
After creating various content that satisfies TA needs it was necessary to attract people and make this content noticed. So we set up a few advertising campaigns, used crow-marketing methods, and reached Instagram trends.