Strategic PR services for E-commerce brands that need authority and growth
Build massive credibility and consumer trust with a specialized team. We manage high-impact product storytelling, holiday gift guide placements, and media relations to turn your brand into a household name
Trusted by 250+ startups and global brands, across 30+ industries.
Why strategic public relations is critical for E-commerce growth
Online shopping decisions are built on trust and cultural relevance. Strategic PR helps E-commerce brands shape perception, build domain authority, and remain visible during peak sales seasons
01
Build trust that converts shoppers into buyers
Earned media coverage from respected lifestyle and business publications builds confidence faster than traditional ads. This positions your products as a verified choice for skeptical consumers
02
Translate products into lifestyle narratives
Public relations helps you move beyond feature lists to tell a compelling story about your brand mission. Our team crafts narratives that capture media interest and build long-term brand affinity
03
Improve SEO and organic discovery
High-tier press mentions generate valuable backlinks from high-authority news sites. This creates a ripple effect that improves your organic search rankings and lowers your customer acquisition costs
04
Own the holiday and gift guide seasons
Strategic PR places your products in front of editors during critical buying windows. From Black Friday to seasonal gift guides we keep your brand at the center of the consumer conversation
05
Establish professional brand authority
Consistent media presence accelerates your transition from a niche web store to a recognized market leader. Public relations builds the credibility needed to dominate your category globally
Full-service E-commerce public relations solutions
under one roof
E-commerce PR strategy
Defining the specific retail story pillars and media directions that earn consumer attention rather than just bulk mentions
Influencer and creator relations
Partnering with trusted lifestyle voices and trend-setters to provide authentic social proof and spark meaningful conversations around your product lineup
Strategic media placements
Securing sponsored features and interviews in major lifestyle and business outlets that reach your target shoppers and industry stakeholders
Product press release distribution
Crafting newsworthy announcements for new collections, product drops, and brand milestones so journalists receive a clear and ready-to-use story
Consumer content creation
Producing thought pieces and trend reports that position your brand as a useful authority rather than just another advertiser in a crowded market
Communication calendar development
Mapping your media presence in alignment with seasonal sales cycles to facilitate coordinated outreach during peak shopping windows
Brand positioning and storytelling
Clarifying your unique value proposition and brand mission to translate your products into a simple narrative the consumer market remembers
Crisis and reputation management
Preparing calm and professional messaging for logistics issues or sensitive product-related situations to protect consumer trust while resolutions are implemented
Founder and executive branding
Building visibility for E-commerce leaders through media appearances and interviews reflecting their entrepreneurial vision and the story behind the brand
Our strategic public relations expertise
across E-commerce sectors
We build narratives that earn media coverage and shape professional perception during product launches, seasonal peaks, and global expansion phases
Industries we specialize in
🛒 Online retail and marketplaces
Growth-focused PR for large-scale platforms and multi-brand stores to earn trusted media coverage and manage market sentiment during competitive sales windows
👗 Fashion and apparel
High-end visual storytelling for clothing labels to build lifestyle authority and drive hype for new collections through top-tier style and business publications
💄 Beauty and skincare
Nurturing consumer trust through expert reviews and product-led narratives for beauty innovators looking to establish authority in a crowded market
💻 Consumer tech and electronics
Product-driven PR that translates technical features into compelling narratives for high-velocity gadget launches and innovative hardware brands
🥤 Food and beverage
Driving brand visibility for innovative food and drink startups through taste tests and lifestyle media features to build long-term consumer recognition
🏠 Home and interior
Placing your products in decor guides and high-authority design features to reach homeowners and professional interior designers globally
🧴 Health and wellness brands
Building trust through credible educational narratives for personal care and wellness platforms within the global retail ecosystem
👟 Athletic and sports gear
Authority building for performance brands through professional media reviews and technical storytelling aimed at active and enthusiast communities
📦 Subscription and box services
Lifecycle-driven PR to drive recurring revenue through high-impact product storytelling and seasonal gift guide placements
E-commerce public relations
challenges we help overcome
Struggling to earn media coverage in a saturated retail market?
Solution: Our team pitches product stories directly to editors who cover consumer trends rather than relying on generic mass emails
Tired of paying for mentions that do not drive brand trust or sales?
Solution: Focus remains on high-quality placements in business and consumer journals that drive reputation and inbound organic traffic
No clear way to measure the impact of PR on your revenue?
Solution: Performance dashboards connect public relations outcomes to brand search volume and referral traffic rather than just vanity metrics
Burned by a slow PR partner that did not understand E-commerce speed?
Solution: We rebuild confidence through transparent deliverables and an agile team that works at the pace of your product roadmap
Feeling ignored or missing key seasonal media opportunities?
Solution: Expect proactive updates and a specialized partnership that treats your seasonal goals and brand reputation as our own
Launching a new product but unsure how to create viral buzz?
Solution: We build narrative-led launches designed to engage lifestyle reporters and influential creators simultaneously through strategic storytelling
Disjointed messaging across PR and your other digital channels?
Solution: Our team centralizes your communications strategy to maintain a unified and professional brand voice across all specialized retail markets
Stuck with traditional PR that does not impact modern online shopping?
Solution: We blend media outreach with digital storytelling and creator partnerships to keep your brand relevant in a digital-first retail landscape
Unsure how to manage a reputation crisis or operationally sensitive scenarios?
Solution: Crisis communication experts monitor sentiment and craft real-time responses to protect your brand trust when issues arise
Our rating based on 80+
verified client reviews
4.9
High-quality work (17)
Timely (13)
Communicative (10)
Professional (8)
Great project management (9)
...
5.0
eCommerce
San Francisco, California
10,001+ Employees
$10,000 to $49,999
July 2022 - August 2023
“We’re highly impressed by their innovative strategies and seamless execution!”
Jose Robertson | Distribution Company
Head of Marketing
5.0
Healthcare
New York City, New York
51-200 Employees
$50,000 to $199,999
Jan. 2019 - Ongoing
"I am completely satisfied with the services we've ordered from the company."
Melissa Orlova | Brain Scientific Inc.
Business Development Manager
5.0
Software
Porto Calvo, Brazil
5,001-10,000 Employees
$10,000 to $49,999
Dec. 2022 - July 2023
“Their expertise and innovative strategies helped our company achieve remarkable success”
David Meikson | Binance
Crypto Marketing Leader
5.0
Software
Singapore
11-50 Employees
Confidential
Feb. 2022 - Ongoing
NinjaPromo.io is a multi-talented team offering a wide array of skills, creativity, and experience.
Charles Ellingsen | Unity Network
CEO & Founder
5.0
Software
St. Petersburg, Florida
501-1,000 Employees
$50,000 to $199,999
Nov. 2021 - Ongoing
“Their insights into the industry
and our target audiences continue to surprise us”
Aleksei Mordas | ElmoSoft
CEO
5.0
Other Industry
Spain
11-50 Employees
Confidential
Feb. - Apr. 2023
“We were very happy with the team's work. We always received everything on time and with great quality“
Christophe Ozcan | Tozex
Chief Executive Officer
Our public relations case studies
Uncover real PR campaigns that made noise: explore top-tier placements, influencer collaborations, engagement metrics, and brand growth from concept to final results.
$20M revenue in 180 days
with HTX
$20M
in deposits
16.8%
conversion rate
30%
engagement rate increase
1.5M
reach through PR
How We Helped Bitcoin.com Get Their Side Project off the Ground
Over 15 High-Profile Articles Published
Increased Traffic to BitSpinCasino Website
Generated Positive Press and Google Mentions
High Social Media Engagement
Brought Regolo.ai to the top of European AI media and reached nearly 3,000,000 impressions for a new product
2,6m
Total reach
1.86m
Max reach
$1.50
Min CPM
How We Helped OPERI Go Global: PR, SMM, and Performance Marketing
20,838K
App Installs
from $0.15
CPI Google Ads
from $0.35
CPI Meta Ads
Empowering the Web3 Revolution through Strategic Community and Media Engagement
1,600
Telegram members
45,000
YouTube views
2 million
PR reach
300,000
Instagram impressions
Empowering OVHCloud: Leveraging with Paid Social Ads and PR Publications
20,000
new active users
300%
ROAS
25%
increase in Lifetime Value (LTV)
15%
reduction in CAC
Lisk's blockchain community grows by 25% with our targeted strategies
25%
community growth
90%
increase in website clicks
Influential media endorsements
Increased token holders
BitSpinCasino hits the jackpot with 15 top crypto site features
10x
increase in organic search traffic
15
articles published
175M+
monthly impressions
Damex overshoots expectations with a 600+ investor sign-ups
1.5M
unique users
150K
visits
5,250
sign-ups
25K
followers
LAK3's Digital Strategy for Blockchain-Driven Sustainability
35%
brand recognition
7.5K
new community members
1.5M
impressions
40%
Twitter growth
Wanbao's US launch attracts 50K monthly active users
$50
Customer Acquisition Cost (CAC)
$1,200
Customer Lifetime Value (CLTV)
50,000
Monthly Active Users (MAU)
40%
Repeat Purchase Ratio
How we got 500 new sign-ups and 10m impressions for Recycleye
500
New Sign-ups (Sales Qualified Leads)
25%
SQL-to-Customer Conversion Rate
10
Million+ Impressions
3.5x
Return on Ad Spend (ROAS)
A new fan engagement platform made for sport and entertainment fans
3x
Subscriber Growth
700K
Monthly Impressions
200%
Increase in Engagement
250%
Boost in Brand Awareness
A Platform for Crypto Real Estate Investment
5.3mln
raised during the ICO
20
top media cooperated with the project
115K
potential investors reached
6
international markets reached
Itown case study
3x
Subscriber Growth
50,000
Impressions Monthly
150%
Higher Engagement Rate
200%
Increase in Brand Awareness
Meet your dedicated PR team
We shape the team around your market positioning and expansion plans, assigning specialists who understand how to secure coverage and drive impact in your niche.
Industry-matched team (30+ industries)
Local-market aligned specialists
24/5 time-zone aligned coverage
100% remote team
Talent from 60+ countries
01
PR Team Lead
Leads the agency’s PR direction, overseeing strategy, team performance, and cross-department alignment. Ensures campaigns strengthen client reputation and deliver measurable media impact.
02
PR Manager
Develops and executes PR strategies, manages media relations, and secures coverage to enhance brand visibility and credibility. Oversees day-to-day campaign execution and performance tracking.
03
Media Partnerships Specialist
Builds and manages strategic relationships with media outlets, platforms, and partners to expand reach and secure premium placements. Negotiates collaborations that drive brand exposure and value.
04
Content Creator
Produces strategic, on-brand content that supports the brand’s positioning across PR campaigns, media, and digital channels. Adapts tone and messaging to different audiences and formats.
05
Creative Copywriter
Translates strategic messaging into compelling, audience-focused storytelling. Crafts persuasive copy for press materials, pitches, and campaign assets, ensuring clarity and consistency in brand messaging.
06
Web Analytics Specialist
Tracks and analyzes the performance of PR campaigns across digital channels. Provides data-driven insights to measure impact, optimize strategy.
Get your brand heard
with a subscription-based PR services
Start lean, add capacity, keep the cadence.
3 months
6 months 10%off
12 months 20%off
Starter
120 hours
$
100
/ hr
10% OFF
20% OFF
$
4000
$
4000
/ mo
Core team:
PM, CSM, Team Leads
PM, CSM, Team Leads
1 - 3 specialists
1 - 2 core services + supportive &
ad-hoc work
ad-hoc work
Growth
240 hours
$
90
/ hr
10% OFF
20% OFF
$
7200
$
7200
/ mo
Core team:
PM, CSM, Team Leads
PM, CSM, Team Leads
2 - 6 specialists
2 - 3 core services + supportive &
ad-hoc work
ad-hoc work
Strategist available upon request
Scale
480 hours
$
80
/ hr
10% OFF
20% OFF
$
12800
$
12800
/ mo
Core team:
PM, CSM, Team Leads
PM, CSM, Team Leads
4 - 8 specialists
3 - 5 core services + supportive &
ad-hoc work
ad-hoc work
Strategist and CMO available upon request
Enterprise
330+ hours
$
50K - 100K
/ mo
Core team:
PM, CSM, Team Leads, Strategist, embedded CMO
PM, CSM, Team Leads, Strategist, embedded CMO
8+ specialists
5+ core services + supportive &
ad-hoc work
ad-hoc work
Included in all plans:
Access to all Ninja services
Strategy, marketing, design & creative, development and analytics
Your Ninja team
Project Manager, Client Success Manager, Team Lead and specialists matched to your needs (Strategist / CMO on higher plans)
Live 90-day roadmap
Continuously updated plan of current work and upcoming priorities
Single backlog in Ninja One
All requests, ideas and tasks managed in one place
KPI dashboard in Ninja One
Results, hours logged and task status at a glance
Weekly meetings & updates
Recurring weekly call and regular progress updates
How to use your hours
All plans cover core services plus supportive work (creative, copy, optimisation, reporting, etc.) and ad-hoc tasks like launches, campaigns and landing pages.
You can also dedicate 100% of your hours to a single service (e.g. only SEO or only paid acquisition). This is a normal and often recommended way to use your capacity at certain stages.
Prices are valid for new customers only.
Why E-commerce brands rely
on our PR approach
💸 Flexible PR by subscription
Your scope can expand or narrow based on product launches, seasonal peaks, and changing marketing priorities without the burden of long-term retainers
🎯 PR aligned with your sales roadmap
We coordinate communications around product drops, holiday windows, and key brand milestones so coverage provides support where your business is heading
🧩 Support across the brand lifecycle
From initial product hype and gift guide placements to reputation management and executive visibility, the focus shifts quickly as your requirements change
🛒 Consumer-centric communications
Our team adapts stories to the realities of modern retail: fast-moving trends, trust-sensitive buyers, and the constant need for digital social proof
🤝 Transparent two-way partnership
Full visibility into your shared task board and roadmap allows you to track active story angles and pending media responses in real time
📈 Focus on business-critical results
We prioritize outcomes that drive long-term brand value including higher domain authority, consumer trust, and qualified inbound interest
Public relations articles
See how we break down every aspect of PR, explore every opportunity to amplify your brand, and turn those insights into impactful campaigns.
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FAQs
While a successful product launch or major announcement can gain traction immediately, most brands see consistent high-tier momentum build over three to four months as our team establishes your authority with key consumer and business editors
Our team targets a carefully selected mix of tier-1 lifestyle and culture publications, leading business and entrepreneurship media, and specialized trade outlets relevant to your product category to reach your target audience and build institutional trust
Yes. Placements in holiday and seasonal gift guides are a core part of our strategy. We manage the entire process from identifying long-lead editorial opportunities to coordinating product sample requests for media testing
Yes. We specialize in building industry authority for founders through executive ghostwriting and securing interviews in high-profile media to humanize your brand and share your mission with a wider audience
Our team tracks business-critical metrics including media reach and sentiment analysis along with brand search volume and domain authority growth to provide a clear view of your ROI and market impact
We manage the communication and logistics strategy for product seeding. Our team identifies the right reporters and creators to receive samples to support authentic reviews and high-quality features in targeted outlets
We create narratives that simplify complex product innovations into compelling lifestyle stories that editors want to publish while maintaining total technical accuracy and brand integrity
It provides fixed monthly costs and transparent team capacity allowing your focus to shift between active product drops and long-term reputation building, without constant contract changes or hidden fees
Yes. We manage global campaigns by leveraging international media relationships to drive your entry into new geographic markets and retail sectors while maintaining a consistent global brand voice
Public relations works best when it reinforces visibility and authority across your entire marketing ecosystem to provide a unified and trusted brand story that facilitates better performance for your other digital channels
While a successful product launch or major announcement can gain traction immediately, most brands see consistent high-tier momentum build over three to four months as our team establishes your authority with key consumer and business editors
Our team targets a carefully selected mix of tier-1 lifestyle and culture publications, leading business and entrepreneurship media, and specialized trade outlets relevant to your product category to reach your target audience and build institutional trust
Yes. Placements in holiday and seasonal gift guides are a core part of our strategy. We manage the entire process from identifying long-lead editorial opportunities to coordinating product sample requests for media testing
Yes. We specialize in building industry authority for founders through executive ghostwriting and securing interviews in high-profile media to humanize your brand and share your mission with a wider audience
Our team tracks business-critical metrics including media reach and sentiment analysis along with brand search volume and domain authority growth to provide a clear view of your ROI and market impact
We manage the communication and logistics strategy for product seeding. Our team identifies the right reporters and creators to receive samples to support authentic reviews and high-quality features in targeted outlets
We create narratives that simplify complex product innovations into compelling lifestyle stories that editors want to publish while maintaining total technical accuracy and brand integrity
It provides fixed monthly costs and transparent team capacity allowing your focus to shift between active product drops and long-term reputation building, without constant contract changes or hidden fees
Yes. We manage global campaigns by leveraging international media relationships to drive your entry into new geographic markets and retail sectors while maintaining a consistent global brand voice
Public relations works best when it reinforces visibility and authority across your entire marketing ecosystem to provide a unified and trusted brand story that facilitates better performance for your other digital channels
Ready to build a marketing
team that actually ships?
Start with a 15 min call to see if we can help. If we’re a match, we book a Strategy Session and build your 90-day roadmap.
Here’s what you’ll get after we confirm fit:
- A 90-day roadmap: priorities, deliverables, KPIs
- A clear Week 1–4 ship list (what goes live first)
- A quick walkthrough of Ninja One (how weekly sprints work)
- A team + plan recommendation based on your goals
Trusted by teams at
We work all over the world
We have a fully remote team, so we can hire the best experts from all over the world
London
71-75, Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
Dubai
Nassima Tower, 04th floor, Sheikh Zayed Road, Dubai, 00971
Singapore
3 Coleman St, #03-24, Singapore 179804
Hong Kong
38 Wong Chuk Hang Road 1/F, 2F, 25-27F, Hong Kong Island, Hong Kong
New York
276 5th Avenue, NY 10001, New York, United States of America
Vilnius
Konstitucijos ave. 21A, Vilnius, LT-08130, Lithuania
Seattle
Columbia Center — 701 5th Avenue, Seattle, WA 98104, United States of America
Atlanta
Bank of America Plaza — 600 Peachtree Street NE, Atlanta, GA 30308, United States of America
Los Angeles
One Wilshire — 624 South Grand Avenue, Los Angeles, CA 90017, United States of America
Toronto
First Canadian Place — 100 King Street West, Toronto, ON M5X 1A9, Canada
Amsterdam
Zuidas Business District (The Rock) — Claude Debussylaan 80, 1082 MD Amsterdam, Netherlands
Sydney
Salesforce Tower — 180 George Street, Sydney NSW 2000, Australia