Trusted by 250+ startups and global brands, across 30+ industries.

Why strategic public relations is critical for E-commerce growth

Online shopping decisions are built on trust and cultural relevance. Strategic PR helps E-commerce brands shape perception, build domain authority, and remain visible during peak sales seasons
01
Build trust that converts shoppers into buyers

Earned media coverage from respected lifestyle and business publications builds confidence faster than traditional ads. This positions your products as a verified choice for skeptical consumers

02
Translate products into lifestyle narratives

Public relations helps you move beyond feature lists to tell a compelling story about your brand mission. Our team crafts narratives that capture media interest and build long-term brand affinity

03
Improve SEO and organic discovery

High-tier press mentions generate valuable backlinks from high-authority news sites. This creates a ripple effect that improves your organic search rankings and lowers your customer acquisition costs

04
Own the holiday and gift guide seasons

Strategic PR places your products in front of editors during critical buying windows. From Black Friday to seasonal gift guides we keep your brand at the center of the consumer conversation

05
Establish professional brand authority

Consistent media presence accelerates your transition from a niche web store to a recognized market leader. Public relations builds the credibility needed to dominate your category globally

Full-service E-commerce public relations solutions

under one roof
E-commerce PR strategy
Defining the specific retail story pillars and media directions that earn consumer attention rather than just bulk mentions
Influencer and creator relations
Partnering with trusted lifestyle voices and trend-setters to provide authentic social proof and spark meaningful conversations around your product lineup
Strategic media placements
Securing sponsored features and interviews in major lifestyle and business outlets that reach your target shoppers and industry stakeholders
Product press release distribution
Crafting newsworthy announcements for new collections, product drops, and brand milestones so journalists receive a clear and ready-to-use story
Consumer content creation
Producing thought pieces and trend reports that position your brand as a useful authority rather than just another advertiser in a crowded market
Communication calendar development
Mapping your media presence in alignment with seasonal sales cycles to facilitate coordinated outreach during peak shopping windows
Brand positioning and storytelling
Clarifying your unique value proposition and brand mission to translate your products into a simple narrative the consumer market remembers
Crisis and reputation management
Preparing calm and professional messaging for logistics issues or sensitive product-related situations to protect consumer trust while resolutions are implemented
Founder and executive branding
Building visibility for E-commerce leaders through media appearances and interviews reflecting their entrepreneurial vision and the story behind the brand

Our strategic public relations expertise
across E-commerce sectors

We build narratives that earn media coverage and shape professional perception during product launches, seasonal peaks, and global expansion phases

Industries we specialize in

🛒 Online retail and marketplaces
Growth-focused PR for large-scale platforms and multi-brand stores to earn trusted media coverage and manage market sentiment during competitive sales windows
👗 Fashion and apparel
High-end visual storytelling for clothing labels to build lifestyle authority and drive hype for new collections through top-tier style and business publications
💄 Beauty and skincare
Nurturing consumer trust through expert reviews and product-led narratives for beauty innovators looking to establish authority in a crowded market
💻 Consumer tech and electronics
Product-driven PR that translates technical features into compelling narratives for high-velocity gadget launches and innovative hardware brands
🥤 Food and beverage
Driving brand visibility for innovative food and drink startups through taste tests and lifestyle media features to build long-term consumer recognition
🏠 Home and interior
Placing your products in decor guides and high-authority design features to reach homeowners and professional interior designers globally
🧴 Health and wellness brands
Building trust through credible educational narratives for personal care and wellness platforms within the global retail ecosystem
👟 Athletic and sports gear
Authority building for performance brands through professional media reviews and technical storytelling aimed at active and enthusiast communities
📦 Subscription and box services
Lifecycle-driven PR to drive recurring revenue through high-impact product storytelling and seasonal gift guide placements

E-commerce public relations
challenges we help overcome

Struggling to earn media coverage in a saturated retail market?
Solution: Our team pitches product stories directly to editors who cover consumer trends rather than relying on generic mass emails
Tired of paying for mentions that do not drive brand trust or sales?
Solution: Focus remains on high-quality placements in business and consumer journals that drive reputation and inbound organic traffic
No clear way to measure the impact of PR on your revenue?
Solution: Performance dashboards connect public relations outcomes to brand search volume and referral traffic rather than just vanity metrics
Burned by a slow PR partner that did not understand E-commerce speed?
Solution: We rebuild confidence through transparent deliverables and an agile team that works at the pace of your product roadmap
Feeling ignored or missing key seasonal media opportunities?
Solution: Expect proactive updates and a specialized partnership that treats your seasonal goals and brand reputation as our own
Launching a new product but unsure how to create viral buzz?
Solution: We build narrative-led launches designed to engage lifestyle reporters and influential creators simultaneously through strategic storytelling
Disjointed messaging across PR and your other digital channels?
Solution: Our team centralizes your communications strategy to maintain a unified and professional brand voice across all specialized retail markets
Stuck with traditional PR that does not impact modern online shopping?
Solution: We blend media outreach with digital storytelling and creator partnerships to keep your brand relevant in a digital-first retail landscape
Unsure how to manage a reputation crisis or operationally sensitive scenarios?
Solution: Crisis communication experts monitor sentiment and craft real-time responses to protect your brand trust when issues arise

Our rating based on 80+
verified client reviews

High-quality work (17)
Timely (13)
Communicative (10)
Professional (8)
Great project management (9)
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5.0
5.0
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eCommerce
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San Francisco, California
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10,001+ Employees
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$10,000 to $49,999
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July 2022 - August 2023
5.0
5.0
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Healthcare
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New York City, New York
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51-200 Employees
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$50,000 to $199,999
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Jan. 2019 - Ongoing
5.0
5.0
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Software
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Porto Calvo, Brazil
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5,001-10,000 Employees
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$10,000 to $49,999
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Dec. 2022 - July 2023
5.0
5.0
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Software
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Singapore
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11-50 Employees
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Confidential
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Feb. 2022 - Ongoing
5.0
5.0
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Software
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St. Petersburg, Florida
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501-1,000 Employees
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$50,000 to $199,999
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Nov. 2021 - Ongoing
5.0
5.0
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Other Industry
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Spain
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11-50 Employees
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Confidential
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Feb. - Apr. 2023
5.0
5.0
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Arts, entertainment & music
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London, England
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11-50 Employees
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Confidential
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Feb. - Mar. 2026
5.0
5.0
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Consumer products & services
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London, England
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11-50 Employees
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Less than $10,000
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Mar. - Apr. 2026
5.0
5.0
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Consumer products & services
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Toronto, Ontario
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1-10 Employees
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Confidential
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Jan. 2024 - Feb. 2026
5.0
5.0
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Information technology
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Ulm, Germany
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11-50 Employees
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Confidential
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June - Dec. 2025
5.0
5.0
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Other industries
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Zug, Switzerland
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201-500 Employees
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$50,000 to $199,999
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July 2025 - Jan. 2026

Our public relations case studies

Uncover real PR campaigns that made noise: explore top-tier placements, influencer collaborations, engagement metrics, and brand growth from concept to final results.
PAID SOCIAL
·
SMM
·
PR
·
$20M deposits attracted
1.5M–3M PR views
Task

A leading crypto exchange needed to boost app installs and user retention among both beginners and experienced traders. The challenge was to cut through the noise and address security concerns in a skeptical market.

What we did
Launched paid social ads (Facebook, Instagram, Messenger) with tailored messaging.
Rebuilt and managed Discord community with gamification and regional chats.
Executed a PR campaign focused on security and trust (13 publications, 1.5–3M reach).
Developed a balanced content calendar with educational posts and user testimonials.
Below-average CAC achieved.
Significant increase
in monthly active users and retention
Positioned as a "safe haven"
for traders
Read more
15+ media features
High social engagement
Task

A major crypto brand needed to generate buzz and establish credibility for its new online casino project, securing high-quality media coverage to build trust.

What we did
Developed a PR strategy focused on the project's unique value proposition: security, transparency, and crypto innovation.
Crafted and distributed press releases and articles to a wide range of media outlets.
Ensured consistent messaging across all communications.
Over 15 popular media outlets featured the publications.
Articles shared widely, generating hundreds of comments and high engagement.
Secured a media "seal of approval"
boosting the project's reputation
Read more
PR
·
B2B TECH
·
9+ top-tier B2B publications secured
Global AI community reach
Task

A European AI inference provider needed to build authority and generate awareness within the AI developer community. The goal was to position the platform as a sustainable, secure, and open alternative to US-based solutions.

What we did
Developed a clear brand messaging framework and secured 9+ top-tier B2B publications (TechTimes, FintechNews, BusinessCloud, 01net, TechBullion)
Placed permanent articles with do-follow links in London Loves Business and other key outlets
Tailored content for each publication (announcements, thought leadership, educational pieces)
Reached a global English-speaking
technology audience
Established Regolo.ai as a credible European AI player
in top media
Strong SEO value
from high-authority do-follow backlinks
Read more
PAID ADS
·
PR
·
SMM
·
20.8K app installs
$0.1 CPI (Google Ads)
Task

An EdTech company needed to validate demand for its new OPERI app, launch user acquisition, and identify effective channels and messaging for scaling in the manufacturing sector.

What we did
Conducted a product and audience audit, structuring the audience into three tiers.
Launched a PR campaign with a media plan, publishing articles in industry outlets (London Loves Business, USA Today).
Set up analytics (Appsflyer) and launched paid traffic on Meta Ads and Google UAC.
Tested broad targeting vs. interest-based, finding broad targeting more effective ($0.35 CPI).
Scaled to iOS with SKAdNetwork and tailored creatives for English-speaking markets.
20.8K app installs.
$0.1 CPI on Google Ads.
$0.3 CPI on Meta Ads.
1,183 organic installs alongside paid activity.
Read more
PAID SOCIAL
·
PR
·
20K new active users
300% ROAS
Task

A proxy service provider needed to increase its customer base, expand market share, improve online visibility, and boost revenue.

What we did
Created a customized paid social ad campaign with cloaking to bypass ad blockers.
Developed PR publications (articles, press releases) on tech websites to build thought leadership.
Continuously monitored and optimized ads to improve performance and ROI.
Used data-driven adjustments based on analytics.
20K new active users
in 3 months
300% ROAS.
25% increase
in Customer Lifetime Value (LTV)
15% reduction
in Customer Acquisition Cost (CAC)
Read more
PR
·
CONTENT
·
SEO
·
10x organic traffic
175M+ impressions
Task

An online casino needed to increase brand visibility and secure top Google rankings to compete in the crowded crypto gambling space. They also wanted to promote upcoming online and offline events.

What we did
Developed a storytelling-driven PR strategy focused on the brand's unique value proposition (trust, security, crypto innovation)
Crafted and distributed 15 feature-length articles to top crypto and investment media (Investing, Benzinga, CoinDesk)
Optimized content for organic search to boost indexing and long-term traffic
10x growth
in organic search traffic
175M+
monthly impressions across major publications
First-page Google rankings
for key related queries
Read more
COMMUNITY
·
PR
·
600+ investor sign-ups
Successful token sale
Task

A Web3 project needed to attract investors for its token sale, overshooting initial expectations and building a strong investor community.

What we did
Executed a strategic PR and community-building campaign.
Created targeted content and outreach to attract high-quality investors.
600+ investor sign-ups.
Successful token sale, exceeding expectations.
Read more
SMM
·
PR
·
INFLUENCER
·
1.5M+ impressions
+40% site traffic
Task

A Web3 project needed to build a comprehensive digital campaign to raise awareness of its platform merging blockchain technology with sustainable water solutions.

What we did
Executed a targeted Digital PR campaign (Yahoo press release).
Partnered with high-profile Web3 influencers (1M+ combined reach).
Managed Discord and Telegram communities with a Zealy contest.
Conducted a Digital Airdrop via Gleam ($1,000 prize pool).
1.5M+ impressions, 18% ER.
+8K Twitter followers
+7.5K community members
+40% site traffic
+10% LAK3 trading volume
Read more
STRATEGY
·
SMM
·
SEO
·
PR
·
50+ media mentions & PR hits
40% repeat purchase ratio
Task

A leading home appliance manufacturer needed to penetrate the competitive US market, build brand awareness, and drive customer acquisition through a comprehensive digital strategy.

What we did
Conducted extensive market research and competitor analysis to identify gaps and opportunities.
Launched a multi-channel digital strategy (SMM, email, influencer marketing, SEO, PR, affiliate marketing).
Built strategic partnerships with eco-focused organizations to highlight sustainability.
Optimized the website for relevant keywords and launched link-building campaigns.
Bounce rate dropped by 25%.
40% repeat purchase ratio
indicating strong customer loyalty
50+ media mentions and PR hits
significantly growing brand visibility
Read more
GROWTH
·
B2B
·
AI
·
Market entry campaign
Full-funnel B2B SaaS strategy
Task

A B2B AI company specializing in waste management needed a comprehensive marketing strategy to enter a new market, targeting enterprise clients and investors.

What we did
Created a full-funnel B2B SaaS marketing strategy (strategy, PR, SEO, paid ads, email automation, design)
Executed an integrated campaign to build brand authority and generate qualified leads
Successful market entry with a cohesive
multi-channel approach
Established brand presence
across key B2B platforms
Read more
3x subscriber growth
700K monthly impressions
Task

A new fan engagement platform for sports and entertainment needed to build brand awareness, attract a relevant audience, and increase app users through social media, PR, and community management.

What we did
Developed a complex content plan and PR strategy across Twitter, LinkedIn, Instagram, and Facebook.
Created eye-catching images, GIFs, and giveaways to boost subscribers and activity.
Established 24/7 community management in Telegram.
Rebranded the Instagram account and reached out to top influencers.
Published press releases within one week to leading media outlets.
3x subscriber growth.
200% higher engagement level.
300+ posts on social media.
250% increase in brand awareness.
700K monthly impressions.
Read more
$5.3M raised
6 international markets
Task

A crypto real estate investment platform needed to build brand recognition, attract private multinational investors, and secure media coverage within a 7-day deadline.

What we did
Developed a complex PR strategy with international media from six countries.
Wrote press release variations and translated them into six languages within two days.
Published materials on 20 top media channels ahead of schedule (5 days instead of 7).
$5.3M raised during the ICO.
20 top media outlets cooperated.
115K+ potential investors reached.
6 international markets covered.
Read more
SMM
·
PR
·
3x subscriber growth
200% brand awareness increase
Task

An innovative IT quarter needed to promote its ecosystem (kindergarten, art school, art gallery, cafes, yoga) to attract customers and increase brand awareness in the local market.

What we did
Developed a complex content plan and PR strategy for social media promotion.
Created eye-catching images and infographics with a personal style for the target audience.
Published informative posts about the housing complex for the IT segment.
3x subscriber growth.
50K monthly impressions.
150% higher engagement rate.
200% increase in brand awareness.
Read more

Meet your dedicated PR team

We shape the team around your market positioning and expansion plans, assigning specialists who understand how to secure coverage and drive impact in your niche.

Get your brand heard
with a subscription-based PR services

Start lean, add capacity, keep the cadence.
3 months
6 months 10%off
12 months 20%off
Included in all plans:
Access to all Ninja services
Strategy, marketing, design & creative, development and analytics
Your Ninja team
Project Manager, Client Success Manager, Team Lead and specialists matched to your needs (Strategist / CMO on higher plans)
Live 90-day roadmap
Continuously updated plan of current work and upcoming priorities
Single backlog in Ninja One
All requests, ideas and tasks managed in one place
KPI dashboard in Ninja One
Results, hours logged and task status at a glance
Weekly meetings & updates
Recurring weekly call and regular progress updates
How to use your hours
All plans cover core services plus supportive work (creative, copy, optimisation, reporting, etc.) and ad-hoc tasks like launches, campaigns and landing pages.
You can also dedicate 100% of your hours to a single service (e.g. only SEO or only paid acquisition). This is a normal and often recommended way to use your capacity at certain stages.
Prices are valid for new customers only.

Why E-commerce brands rely
on our PR approach

💸 Flexible PR by subscription
Your scope can expand or narrow based on product launches, seasonal peaks, and changing marketing priorities without the burden of long-term retainers
🎯 PR aligned with your sales roadmap
We coordinate communications around product drops, holiday windows, and key brand milestones so coverage provides support where your business is heading
🧩 Support across the brand lifecycle
From initial product hype and gift guide placements to reputation management and executive visibility, the focus shifts quickly as your requirements change
🛒 Consumer-centric communications
Our team adapts stories to the realities of modern retail: fast-moving trends, trust-sensitive buyers, and the constant need for digital social proof
🤝 Transparent two-way partnership
Full visibility into your shared task board and roadmap allows you to track active story angles and pending media responses in real time
📈 Focus on business-critical results
We prioritize outcomes that drive long-term brand value including higher domain authority, consumer trust, and qualified inbound interest

FAQs

While a successful product launch or major announcement can gain traction immediately, most brands see consistent high-tier momentum build over three to four months as our team establishes your authority with key consumer and business editors
Our team targets a carefully selected mix of tier-1 lifestyle and culture publications, leading business and entrepreneurship media, and specialized trade outlets relevant to your product category to reach your target audience and build institutional trust
Yes. Placements in holiday and seasonal gift guides are a core part of our strategy. We manage the entire process from identifying long-lead editorial opportunities to coordinating product sample requests for media testing
Yes. We specialize in building industry authority for founders through executive ghostwriting and securing interviews in high-profile media to humanize your brand and share your mission with a wider audience
Our team tracks business-critical metrics including media reach and sentiment analysis along with brand search volume and domain authority growth to provide a clear view of your ROI and market impact
We manage the communication and logistics strategy for product seeding. Our team identifies the right reporters and creators to receive samples to support authentic reviews and high-quality features in targeted outlets
We create narratives that simplify complex product innovations into compelling lifestyle stories that editors want to publish while maintaining total technical accuracy and brand integrity
It provides fixed monthly costs and transparent team capacity allowing your focus to shift between active product drops and long-term reputation building, without constant contract changes or hidden fees
Yes. We manage global campaigns by leveraging international media relationships to drive your entry into new geographic markets and retail sectors while maintaining a consistent global brand voice
Public relations works best when it reinforces visibility and authority across your entire marketing ecosystem to provide a unified and trusted brand story that facilitates better performance for your other digital channels
While a successful product launch or major announcement can gain traction immediately, most brands see consistent high-tier momentum build over three to four months as our team establishes your authority with key consumer and business editors
Our team targets a carefully selected mix of tier-1 lifestyle and culture publications, leading business and entrepreneurship media, and specialized trade outlets relevant to your product category to reach your target audience and build institutional trust
Yes. Placements in holiday and seasonal gift guides are a core part of our strategy. We manage the entire process from identifying long-lead editorial opportunities to coordinating product sample requests for media testing
Yes. We specialize in building industry authority for founders through executive ghostwriting and securing interviews in high-profile media to humanize your brand and share your mission with a wider audience
Our team tracks business-critical metrics including media reach and sentiment analysis along with brand search volume and domain authority growth to provide a clear view of your ROI and market impact
We manage the communication and logistics strategy for product seeding. Our team identifies the right reporters and creators to receive samples to support authentic reviews and high-quality features in targeted outlets
We create narratives that simplify complex product innovations into compelling lifestyle stories that editors want to publish while maintaining total technical accuracy and brand integrity
It provides fixed monthly costs and transparent team capacity allowing your focus to shift between active product drops and long-term reputation building, without constant contract changes or hidden fees
Yes. We manage global campaigns by leveraging international media relationships to drive your entry into new geographic markets and retail sectors while maintaining a consistent global brand voice
Public relations works best when it reinforces visibility and authority across your entire marketing ecosystem to provide a unified and trusted brand story that facilitates better performance for your other digital channels

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