BitcoinOil
\BLOCKCHAIN
The New Bitcoin Fork from Switzerland
A new cryptocurrency based on the original Bitcoin blockchain technology, launched in 2019 in the result of the hard fork.
Facts & Results
3 mln
12
$0.07


240k
1500
potential investors reached
organic impressions monthly
influencers and media talking about the project
average number messages to the project
average cost per click
On-brand visual solutions
Social media strategy
Press release creation and distribition
Growth strategy creation
FB & Instagram advertising
OUR ROLE
Customer support 24/7
Viral content creation
Influencer marketing
This project was based on the Bitcoin hard fork idea. The number one goal was to get ready for the IEO and its implementation. The second task was to attract a new audience and manage the community, who would be interested in a new, technologically advanced Bitcoin.
The Ask
Challenges
Create several press releases within a week and send them to the leading media outlets

Establish community management in Telegram group 24/7
Create an explainer video to educate people about the new product of the company

Create an account in Instagram to reach the new audience segment
Increase brand awareness and popularize the idea of the project among crypto community
Develop new visual solutions after company's rebranding
Reach the investors via social media and influencer advertising before the coming IEO
Reach the top influencers who would educate their audiences about the company's solution

Our approach
We worked out a full-scale marketing strategy, including explainer videos and press releases for top media outlets, in addition to social media management, increasing brand awareness, and conducting many campaigns to attract an enthusiastic audience. In other words, we provided BitcoiOil with the full range of services from A to Z, except for software development.
We worked out a full-scale marketing strategy, including explainer videos and press releases for top media outlets, in addition to social media management, increasing brand awareness, and conducting many campaigns to attract an enthusiastic audience. In other words, we provided BitcoiOil with the full range of services from A to Z, except for software development.
visual aids
2019
See some content we created.
Through a series of brainstorms and exercises, we came up with:
Customized, on-brand designs, including text, charts, graphics, and data visualizations
Comprehensive press release creation and distribution to the world's top media outlets
Launching a full-scale marketing campaign and setting up a remarketing campaing afterwards
Influencer marketing in the Instagram crypto community and YouTube opinion leaders
The main result
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