Blockchain for Influencers
We consider influencers to be content generators in itself. Their scene is such services as Instagram, Twitter, and YouTube, even Snapchat. What's their aim? They want to stay closer to their fans and supporters. Often they simply have no time, efforts and technical fit-out, with the help of which they could mix with their audience at a higher level. For example, via their own sources and apps that would boost the engagement rates and enhance trust between them and the users.
And there we can bring Blockchain to the deal. With the help of a blockchain community and a market where devs, social media representatives, and brands are centered, you can create smart contracts among various parties to begin working on a campaign or a specific DApp for an opinion shaper to enhance info and payments in the blockchain providing management of social network information.
Via the introduction of tokenization logistics within a decentralized chain, the need for third parties s.a. influencer platforms or advertising firms (who often take a weighty percent of campaign profits) can be deleted. Thus, it will produce a stronger business-oriented system that affords vaster profits to all its parties ( influencers, companies, and devs). Operating such a framework, influencers could employ their own decentralized applications with users and their data to start promo campaigns with transparent processes and payments facilitated by smart contracts. Blockchain for Brands
To pick the right influencer for your brand presentation is quite challenging. You need to find the one who really speaks to your targeted audience, catching their attention, time, engaging them. In addition, there are a lot of barriers like frauds and other obstacles.
However, via these systems which join influencer marketing and blockchain technology companies get the capability to reach and immediately "obtain" influencer assistance, for instance, sponsored publications or shout-outs.
Besides, companies can inspect trustworthy and transparent vital information of opinion leaders and their public to identify the most suitable influencers to co-work with. This guarantees that all ties formed through this way will be genuine and defended from a scam.
All that mentioned above will encourage the approval of blockchain technologies by marketing experts any time soon. Decentralized technologies and distributed ledger will increasingly come into play as they simplify transactions, make all the agents liable. These technologies afford safe, trustful conditions for every party concerned. For sure, these innovations will continue to modify influencer marketing and the whole digital sphere.
Big changes coming to the old marketing. Stay at the heart of it all with NinjaPromo