Daily limit — the maximum amount that can be spent on advertising per day.
Clickbait — content (title, picture) that attracts attention and motivates users to click on the link, which provides the maximum number of clicks. Implausible headlines and shocking photos are often used. Example of clickbait titles: "A child is arrested at the protest", "The thing that Donald Trump has been hiding all these years", etc.
Content — material that is placed on social networks, for example, a photo or a video.
Content marketing — a set of activities that help to create and place useful materials for the target audience. The task of content marketing is to involve users in interacting with the brand and encourage them to perform target actions (for example, share their contact info or make an order).
Content plan — schedule of content publication on social networks.
Like — button in the form of a heart, which indicates that the user likes the content.
Landing — a single-page website, a page for selling the product. On this page, users can order goods or leave their contact data.
Landing pages are created in special website-designers (WordPress, Bitrix24, Tilda and others).
Lead — a potential customer who shared their contact details or made a request.
Lead magnet — a gift (for example, a check-list or some articles) to a potential client in exchange for his contact information or subscription to an account/newsletter. The lead magnet is often the first step in the sales funnel and introduces the future client to the company.
Lead generation — collecting contact information of people who are interested in a product or service.
Mass liking — mass liking of Instagram users that may be interested in the product or the service of the company. To do this, companies usually use special services or put the likes manually. For example, programs such as InstaPlus, Toligram are used. Mass liking can lead to permanent or temporary blocking of your account.
Mass following — mass adding of Instagram friends that may be interested in the product or service of the company. To do this, companies usually use special services or do it manually. For example, programs such as InstaPlus, Toligram are used. Mass following can lead to permanent or temporary blocking of your account.
Media plan — a schedule of advertising campaigns, which indicates the timing, budget, advertising performance, social networks, and other characteristics.
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