Well, probably that's the point relevant for all times and nations, but as the industry's becoming more and more challenging and competitive, we do have to point this out. Authentic content is the only thing really interesting for the audience.
2. Personalized content.
A thing that (if implemented correctly) may boost up sales by almost 500%. Why? Everyone loves being treated as he or she is the only client of your company, or a client so important that you address them personally and ask for their very important feedback. Try to make your every client feel this way; it's definitely worth the effort.
Not a new thing at all, but the more digital our world becomes, the more need arises right in this aspect. Today, instead of simply ordering some native ads, you'd better become partners with your influencers: let them create unique content the way they do. And remember that local opinion leaders may be even better – as the target audience's almost reached!